Search results for "hotels"
showing 10 items of 25 documents
Seasonal pattern and amplitude: a logical framework to analyse seasonality in tourism. An application to bed occupancy in Sicilian hotels
2011
Many studies have investigated seasonality in tourism in terms of its causes and impacts, from both theoretical and applied perspectives. However, the definition of seasonality and, most of all, its application and measurement have not received the same degree of attention. In recognizing that seasonality has two main facets – pattern and amplitude – this paper critically examines the main seasonality measures proposed in the tourism literature, classifying them according to their properties and their most appropriate use. The framework then proposed is used to analyse a standard and comparable efficiency measure, such as the bed occupancy rate of Sicilian accommodation establishments, pla…
What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises
2021
The current study utilises the time-tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels. The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitati…
Insights on integrated marketing communications: implementation and impact in hotel companies
2015
Purpose – The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels. Design/methodology/approach – The study uses survey methodology to assess IMC, approaching managers and guests in high-quality hotels. Findings – From the manager’s point of view, both Italian and Croatian hotels show a high level of IMC implementation and significant differences regarding some items. From the guest’s point of view, significant differences are obtained between the two hotel groups. In addition, IMC is found to influen…
Kvalitātes kritēriju salīdzinošā vērtēšana Rīgas viesnīcas.
2017
Darbā apskatītā galvenā problēma ir Latvijas viesnīcu nozares sarežģītā vide, kas noris negodīgas konkurences apstākļos, atsevišķiem tirgus dalībniekiem mākslīgi samazinot pakalpojumu cenas, tādejādi sevišķi apgrūtinot jaunu nozares spēlētāju ienākšanu tirgū. Galvenie uzdevumi ir literatūras avotu izpēte, sevišķi tūrisma nozares perspektīvā, salīdzinošās vērtēšanas projekta īstenošana Pārdaugavas četru zvaigžņu viesnīcās un nozares kritisko pakalpojumu noteikšana. Iegūtie rezultāti norāda uz vēlamajiem viesnīcas pakalpojumu uzlabošanas pasākumiem, ņemot vērā klientu vēlmes, kas tieši nosaka pieprasījumu pēc izmitināšanas un ar to saistītajiem pakalpojumiem.
Litoral Mediteráneo : el nivel de satisfacción turístico en la provincia de Valencia
2019
Se evalúa el nivel de satisfacción en turistas y visitantes de Canet d’en Berenguer, Cullera y Oliva, municipios pertenecientes a la provincia de Valencia en la Comunidad Valenciana, España, mediante una encuesta de satisfacción que se aplicó a 669 individuos. También, de forma abreviada, se presenta la oferta turística de estos destinos turísticos, basados en datos del año 2017, donde se evidencia preferencia por los destinos turísticos de playa, con una marcada presencia de turistas nacionales que desarrollan actividades familiares. Además, se comprueba que el nivel de satisfacción con los destinos es elevado, con intensión de volver, incluso en períodos hiemales. Se recomienda la incorpo…
Green inclusive leadership and green creativity in the tourism and hospitality sector: serial mediation of green psychological climate and work engag…
2021
Green creativity contributes to green innovation and green sustainability in both the manufacturing and services sectors. However, academic research offering more nuanced insights about the drivers of green creativity (GCRT) is deficient, particularly within the tourism and hospitality sector. The present study thus theorized a model based on the Componential Theory of Creativity (CTC) to examine green inclusive leadership (GIL), green psychological climate (GPC), and green work engagement (GWE) as antecedents of GCRT. The model not only posits the direct associations but also accommodates a more complex interaction of variables by anticipating the mediation effect of GPC and GWE on the ass…
NEW TECHNOLOGIES AND INFORMATION MANAGEMENT IN THE HOSPITALITY INDUSTRY: ANALYSIS BETWEEN UPSCALE HOTELS IN ITALY AND CROATIA
2012
Uvođenje novih tehnologija i upravljanje informacijama neprestano pružaju priliku za diferencijaciju unutar uslužnog sektora, a posebice u hotelijerstvu. Napredak informacijsko komunikacijske tehnologije (ICT) dao je pozitivan doprinos ugostiteljstvu. Oblikovanje usluga i jačanje lojalnosti klijenata uvelike ovise o dostupnosti podataka o njima. Stoga je svrha ovog istraživanja ispitati primjenu novih tehnologija i upravljanja podacima u hotelijerstvu iz perspektive menadžera i korisnika usluga. Cilj rada je utvrditi postoje li razlike u njihovoj uporabi i percepciji između visokokategoriziranih hotela u Italiji i Hrvatskoj.
Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
Integrirana marketinška komunikacija u visoko kategoriziranim hotelima Dalmacije: istraživanje iz perspektive menadžera i gostiju
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST…
2011
Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las TIC en…