Search results for "innovation"
showing 10 items of 1927 documents
Open innovation and superior performance in SMEs: the mediating role of marketing capabilities and innovation
2022
Even though many enterprises apply open innovation practices in the search for external sources of knowledge, this does not necessarily translate to improved performance. This issue is especially important for medium and small enterprises (SMEs) which need to expand their knowledge frontiers to survive and achieve superior performance. The objective of this research is to analyze the role of marketing capabilities and innovation in the relationship between open innovation and organizational performance. Using structural equation modeling, this research presents empirical evidence from 154 manufacturing SMEs. Research findings reveal that open innovation alone does not influence organization…
PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
2011
Nowadays, innovation goes so much further than merely products. In order to thrive in this extremely competitive business environment a company needs to innovate its technologies, its business strategies, its business models, and by innovating in research. It is also about reinventing or building new markets in order to meet, satisfy and delight untapped consumer needs, wants, and desires. However, considering the new opportunities and threats that Internet, globalization, and hypercompetition have on an organization’s activity regarding selecting and executing the right ideas, right products, and delivering them through the right channels in record time, at the right prices, while promotin…
Adaptación al castellano y estructura factorial del Denison Organizational Culture Survey
2009
[EN]: This article presents a Spanish adaptation of the Denison Organizational Culture Survey, a questionnaire designed to evaluate organizational culture. This survey consists of 60 items, grouped in 12 subscales, which identify 4 cultural dimensions. These dimensions have been widely studied and their influence in organizational effectiveness has been accepted. This adaptation was applied to 488 participants, and analysed with confirmatory factor analysis. Results show adequate psychometric properties, so it can be concluded that the Spanish adaptation almost completely replicates the structure of the original version in English. © 2009 Psicothema.
Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung
1999
This contribution stresses the relationship between customer satisfaction and customer loyalty. Several hypotheses on the relationship in question are stated based on different theoretical appoaches. An empirical study is presented that supports a piecewise linear relationship between satisfaction and loyalty. Finally, implications for marketing practice are discussed.
Nordic City Regions in the Creative Class Debate—Putting the Creative Class Thesis to a Test
2010
The Nordic countries have a quite different urban structure and social systems than the USA. Denmark, Finland, Norway and Sweden may then constitute a critical test of the empirical reach of Richard Florida's much cited creative class thesis beyond its empirical basis in the USA. This paper employs comparative statistics to examine the importance of the quality of place in attracting members of the creative class to Nordic city regions, and it analyses the role of the creative class for regional economic development. Florida's original study focused only on city regions with more than 100,000 inhabitants. Our statistical analyses mainly support Florida's results with regard to these larger …
La educación en tiempos virales: el caso de Portugal
2021
Este artículo presenta una contribución para comprender los efectos de la pandemia de COVID-19 en la educación (básica y secundaria). Se centra en el proceso de confinamiento y la consiguiente transición hacia un modelo de enseñanza a distancia vivido en Portugal entre marzo y junio de 2020. Para ello, se empieza por buscar un marco teórico adecuado que permita comprender un fenómeno novedoso, imprevisible y que cuenta con un trasfondo biológico, pero que ha accionado un conjunto complejo de dinámicas políticas, económicas, sociales y culturales. A continuación, se discuten algunos informes internacionales relevantes. En la segunda parte, tras algunas notas metodológicas, se analizan los pr…
Plagiarism and predatory journals: A threat to scientific integrity
2018
This article presents an analysis of the concept of plagiarism in order to show the wide spectrum of manifestations that can be considered as such when committing a transgression of intellectual property, carried out with the intention of deceiving the authors’ true contribution and the originality and novelty of the information. It describes the different circumstances in which intentional plagiarism has occurred, and the damage that this misconduct causes in the credibility of the scientific system, in which authorship credit is the foundation of the academic career, of the prestige of the author in the scientific community, and the basis for financing research. Some circumstances are fav…
Projection of the Flipped Learning Methodology in the Teaching Staff of Cross-Border Contexts
2019
Technological impact and immigration have resulted in ICT playing a significant role in educational adaptation to multicultural environments. This study focuses on flipped learning as an innovative teaching method. The overall objectives of this research are, on the one hand, to carry out a review of the scientific literature about flipped learning, and, on the other hand, to know the extent of its scope amongst teaching staff in cross-border regions. To achieve these objectives, a quantitative method has been developed through a descriptive model. 316 teachers from different educational centres of the Spanish Autonomous City of Ceuta (Spain) were selected as a sample, and an ad hoc questio…
Experimental macroeconomics: a role-playing experience among bachelor students
2020
This current innovative education project has the main goal of introducing students to experimental economics to help them better understand complex macroeconomic concepts. For this purpose, it is used an online experimental platform to develop a role-playing dynamic with which students become real economic agents. This gamified technique allows students to interact with each other in the goods and production factors markets and, thus, generate a circular flow studied as one of the main macroeconomic principles. The online platform is conceived as a two-sided website: on one hand, students are assigned a role and asked to make decisions; and, on the other, professors can instantaneously acc…
Leadership and spirituality in business and public administration: a cross-cultural empirical study comparing the USA and France
2013
National audience; In this discussion we build on previous work on the role of ethics in shaping the behaviour of leaders in business and public administration to investigate the relationship between leadership spirituality, the environment springing from such leadership, and the resulting followers’ attributions of leader effectiveness in the USA and France. Survey data collected from the USA and France were used to test a composite construct of spiritual leadership including (a) accountability, (b) rationality, and (c) honesty. The results of hypothesis tested suggest followers’ attributions of leaders’ positive outcomes increase in proportion with increases in leader’s spirituality. Thes…