Search results for "interactivity"
showing 10 items of 53 documents
Language in globalised interactive business: adaptation vs. standardisation
2017
We investigate language-related choices made in online firms characterised as 'interactive' and having multiple and varying audiences, in both consumer and business marketing environments. Online language choices and their relatedness with firm strategic and tactical behaviour have little received scrutiny. Using survey data, we investigate the role language plays in online firms. We scrutinise whether or not firms significantly adapt to their targeted markets through language and how such adaptive or standardising behaviour relates with firm internationalisation level, and furthermore, if this behaviour relates with how firms interact with their environment. When studying how firms interac…
Not Funny? The Effects of Factual Versus Sarcastic Journalistic Responses to Uncivil User Comments
2016
Incivility in user comments on news websites has been discussed as a significant problem of online participation. Previous research suggests that news outlets should tackle this problem by interactively moderating uncivil postings and asking their authors to discuss more civilized. We argue that this kind of interactive comment moderation as well as different response styles to uncivil comments (i.e., factual vs. sarcastic) differently affect observers’ evaluations of the discussion atmosphere, the credibility of the news outlet, the quality of its stories, and ultimately observers’ willingness to participate in the discussions. Results from an online experiment show that factual responses…
What Creates Interactivity in Online News Discussions? An Exploratory Analysis of Discussion Factors in User Comments on News Items
2014
While the social, political, and journalistic relevance of user comments on online news items has been discussed intensively, no study has tried to examine why some online news discussions are more interactive than others. Based on the rationale of news value theory, this study argues that so-called discussion factors in user comments indicate general relevance to later users to respond to them. Qualitative interviews with users who comment on news stories online and a quantitative content analysis of 1,580 user comments showed that the discussion factors uncertainty, controversy, comprehensibility, negativity, and personalization can explain interactivity in news discussions. Further, diff…
Mediating role of job satisfaction, affective well-being and health in the relationship between indoor environment and absenteeism: work patterns mat…
2018
BACKGROUND: Office workers spend long hours in their workplace, and these environments impact their well-being and performance. This relationship can involve different mediation chains. The degree of complexity of this relationship can vary depending on different types of office work (work patterns) employees carry out. OBJECTIVE: To analyze the relationship between indoor environment and absenteeism, and the mediating role of job satisfaction, affective well-being, and health, in different work patterns. METHOD: 1306 office workers from different European countries were classified into work patterns depending on: task complexity and interactivity. RESULTS: Job satisfaction, affective well-…
Intentions to use mobile services: Antecedents and cross-service comparisons
2005
- This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The res…
What motivates consumers to teleshopping?
2011
PurposeThe purpose of this paper is to analyze the role of interactivity with television (TV) personalities and audience members as mediating variables between teleshopping genre dependency and teleshopping behavior, and to identify the moderating effects of televiewers' instrumentalist behavior on teleshopping.Design/methodology/approachThe Media Dependency Theory has been used as the conceptual framework of this study to explain teleshopping in terms of the relations of the individual with the teleshopping genre, TV personalities and audience members.FindingsData analysis performed using a sample of 432 Spanish teleshoppers shows that genre dependency has an indirect influence on teleshop…
Measuring user responses to interactive stories: Towards a standardized assessment tool
2010
With the increasing number of prototypes and market applications of interactive storytelling, the understanding and optimization of how end users respond to computer-mediated interactive narratives is of growing importance. Based on a conceptual model of user experiences in interactive storytelling, a measurement instrument for empirical user-based research was developed. We report findings from an initial test of the self-report scales that was conducted with N=80 players of the adventure game "Fahrenheit". Interactivity was manipulated experimentally in order to validate the measures. Results suggest that the scales will be useful for comparing user responses to 'real' interactive storyte…
Teledu: Transmedia Learning Ecosystem for People at Risk of Exclusion
2021
The TELEDU tele-education ecosystem, integrated by software and hardware components, allows the use of Web resources through Interactive Digital TV (iDTV) without the need to be continuously connected. It works with any existing digital TV standard and is especially useful for users who do not have broadband, being a very effective solution in places where there is a digital divide. The user must have, at least, a cell phone with 3G connection and any of these three options: Digital Terrestrial TV (DTT), Satellite TV or Cable TV. The conception of TELEDU is based on the premise that the software will offer a friendly interaction. Based on this, an interoperable, open and scalable environmen…
Sleeper effect from below: Long-term effects of source credibility and user comments on the persuasiveness of news articles
2018
User comments on news websites are a controversial element of online communication. Various studies have reported the negative effects of comments criticizing the related news articles on readers’ attitudes toward the issues described in these articles. However, these findings are mostly based on measurements directly after the reception of comments. No research has investigated the long-term effects of comments on readers’ article-related attitudes and compared them with the effects of cues emanating from the articles themselves. Therefore, this study transferred the sleeper effect in persuasion to news sites with comment sections. In a 2 × 2-experiment, the persuasiveness of an article w…
Interactivity, Values and the Microgenesis of Learning in a Tertiary Setting
2016
Student learning is a hot topic in tertiary education circles these days. However, it is not always clear what words like ‘learning’ and ‘learner’ mean. It is important for educationalists to understand learning as it actually occurs in real-time learning situations. We build on Hutchins’ theory of distributed cognition and Gibson’s ecological psychology to show how human learning is an interactive process. We propose Multimodal Event Analysis as a tool for analyzing a University tutorial in which students attempt to solve a problem of regression analysis. We investigate how participants’ multimodal interactivity with the changing affordance arrays of the learning situation is the driver an…