Search results for "intercultural"
showing 10 items of 501 documents
Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing
2017
Although online shops represent convenient tools to buy and sell products, they do not offer as rich multisensory experiences than physical retailing offers. Audio-visual contents could provide dynamic multisensory information and offer more engaging experiences. However, to be successful, audio-visual contents need to be adjusted to the cultural characteristics of the users. This manuscript presents a study in which Spanish and Finnish participants interacted with audiovisual products depicting videos of the brand design. Through content analysis of participants' verbalizations, the authors identified categories and subcategories that defined the representation of the video elements and th…
Three Halves of a Whole : Redefining East and West in UNESCO’s East-West Major Project 1957-1966
2017

 
 
 In 1946 Julian Huxley, UNESCO’s rst Director-General, suggested that two opposing philosophies of life were confronting each other from the East and the West, setting the focus on the cultural aspect of this polarisation and de ning the possibility of an East- West conflict as the main threat to world peace. A decade later, in 1957, UNESCO launched The Major Project on the Mutual Appreciation of Eastern and Western Cultural Values to promote its ideas of intercultural understanding as a means to maintaining peace. The core concepts of the Project, East and West, were not strictly defined. Here East and West, as concepts, fit Reinhart Koselleck’s definition of Grundbegri…
De-demonising Japan? Transitioning from war to peace through Japan’s cinematic post-war cultural diplomacy in UNESCO’sOrientproject 1957–1959
2017
AbstractIn 1959, UNESCO published a film catalogue titled Orient. A Survey of Films Produced in Countries of Arab and Asian Culture to familiarise Western audiences with Eastern cultures. Out of the 139 feature films included in the catalogue, 37 were Japanese. Through a discussion of the descriptions of the films provided in the catalogue, this article analyses Japan’s post-war cultural diplomacy in the context of the Orient project. The aim is to discuss the question of what purpose the Japanese films chosen for the Orient catalogue served in terms of cultural diplomacy. The analysis suggests the Japanese representatives aimed to position the nation in the international arena outside the …
Thou shalt not write about... : a study of taboo content in Finnish EFL textbooks for upper secondary school
2012
Tabu on käsitteenä monimuotoinen ja vaikeasti määriteltävä, johtuen sekä niiden jatkuvasta muuttumisesta, valtavasta määrästä että niiden osittaisesta kulttuurisidonnaisuudesta. Tabuja ja tabukielen esiintymistä oppimateriaaleissa on tutkittu erittäin vähän, tutkimuksen keskittyessä lähinnä määrittelemään, mitkä aiheet ovat teoriassa tabuja maailmanlaajuisissa englannin kielen oppimateriaaleissa. Myös mahdolliset riskit, jotka liittyvät tabujen sisällyttämiseen oppimateriaaleihin ovat olleet tutkimuksen kohteena. Varsinainen empiirinen tutkimus tabujen esiintyvyydestä oppikirjoissa on kuitenkin jäänyt vähemmälle huomiolle. Tutkielmamme keskittyikin juuri tähän tutkimattomaan alueeseen. Tutk…
International artists-in-residence 1990-2010 : mobility, technology and identity in everyday art practices
2016
Considering the exponential growth of artistic residencies between 1990 and 2010 at an international level, artists working in associated mobility programmes have been challenged by unsettled transnational working practices and competition. This, in turn, provides them with the opportunity to develop their creative processes. It is shown that artists’-in-residence openness and willingness to travel internationally is, on the one hand, related to the development of information technology, and on the other, supported by travelling facilities, which have impact on lifelong learning and cultural maintenance. Whereas change of geographical environment is often associated to psychological and phy…
Repensant la formació inicial del professorat per a la diversitat lingüística i cultural a l'aula
2011
Durant les últimes dècades els sistemes educatius europeus estan fent front a nombrosos reptes relacionats amb el tractament de la diversitat cultural i lingüística de l’alumnat. Per tal de poder afrontar aquesta diversitat es fa necessari impulsar plantejaments globals que s’adrecin al conjunt de la població amb la finalitat de construir una societat cohesionada. A l’article exposem algunes de les principals dificultats relatives a la formació inicial del professorat en quan a la gestió i al tractament de la diversitat lingüística i cultural, així com diferents projectes i enfocaments que pretenen establir noves directrius per a la seva formació competencial.
The Use of Multimodal Resources by Technical Managers and Their Peers in Meetings Using English as the Business Lingua Franca
2020
Background: Engineers increasingly work and advance their careers in international business settings. As technical managers, they need management and technical skills when working with different stakeholders with whom they may not share a common first language. Studies have revealed that informal oral communication skills are of prime importance for global engineers who face challenges in building shared meaning and formulating clear messages in meetings with non-native speakers of English. This article proposes that studying the use of multimodal resources (spoken language, gaze, gestures, and objects) in meetings can unpack how work tasks are accomplished in business through different com…
Mehr als Musik: Die sieben Dimensionen des Eurovision Song Contests
2008
"Der Eurovision Song Contest (ESC) ist der weltweit größte internationale Wettbewerb für populäre Musik und das erfolgreichste Fernsehunterhaltungsprogramm in Europa. Obwohl der ESC ursprünglich das Ziel verfolgte, die Entstehung neuer Lieder zu fördern, handelte es sich doch stets um ein von den Fernsehanstalten inszeniertes Medienereignis, das erst nachrangig musikökonomischen Zwecken dient. Für das Publikum ist der ESC auf Grund seiner Periodizität, seiner spezifischen Programmstruktur und nicht zuletzt des Zugehörigkeitsgefühls der Zuschauer, das auf Schemata nationaler und kultureller Identifikation beruht, zu einem hochgradig ritualisierten Medienereignis geworden. Seine Bedeutung geh…
"No better, no worse - but definitely different" : the presentation of target cultures in two English textbook-series for Finnish secondary school ch…
2007
« Présentation d'un outil d'évaluation de l'évolution des processus psychiques au sein d'un dispositif thérapeutique en clinique du traumatisme »
2022
Objectives: Our project consists in the implementation and the evaluation of a care system for children in a child protection NGO in Cambodia. In view of the cultural differences and specificities of the field, taking into account only the symptoms does not seem to sufficiently account for the processes involved within the system. Based on the observation that there is a lack of tools that would allow us to apprehend these processes, our study focused on the creation of a scoring grid for psychological processes that could be used in the humanitarian field and could support clinical practice. Method: During one year, we met ten children confronted with traumatogenic events, within a device …