Search results for "international market"
showing 10 items of 32 documents
Has 1997 Asian crisis increased information flows between international markets
2003
Abstract The Asian crisis started on July 2, 1997 and caused turmoil in developed as well as emerging international stock markets. The objective of this paper is to analyse the effects of the crisis on the relationships of the Southeast Asian stock markets with the stock markets of three geographical areas (Europe, North America, and Latin America). We use the Morgan Stanley national and international indexes (MSCI) for two homogeneous and nonoverlapping time intervals. The econometric techniques used in this paper include the cointegration test, vector autoregression analysis, forecast error variance decomposition (FEVD), and impulse–response relationships. Our results show that: (i) there…
Brand identity documentation: a cross‐national examination of identity standards manuals
2009
PurposeThe purpose of this paper is to identify the key features of an identity standards manual and assess the differences in the rules used for applying the brand to both low‐ and high‐context cultures, companies selling consumer goods and those selling services, and multinational and local companies.Design/methodology/approachThe methodology is based on the analysis of 341 identity standards manuals and on the analysis of three key features found in the manuals: contents, normative tone, and development.FindingsThe results divide the contents of the manual into two blocks: core and peripheral; and show that there are differences between the manuals of high‐ and low‐context cultures, comp…
A hybrid approach to international market selection: The case of impact investing organizations
2020
Abstract Social enterprises are hybrid organizations that concurrently pursue social and economic goals and hence are mid-way between conventional capitalistic firms and non-profit organizations. Many social enterprises are becoming international; delivering services across borders. With the objective of understanding the internationalization of these unconventional organizations, this paper examines their international market selection decision based on host countries’ macroeconomic conditions. Generally, we hypothesize that the international market selection decision of social enterprises is tied to their hybridity, an overarching characteristic that sets them apart from other types of or…
Social Franchising : A Bibliometric and Theoretic Review
2019
Author's accepted manuscript. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 07/03/2019, available online: http://www.tandfonline.com/10.1080/10496491.2019.1584777. We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual fr…
Experiential Learning Using Social Media in International Business Education
2019
This study analyzes the attitudes and perceptions of students toward an experiential learning project in an international marketing Master’s course at a business school in Norway and at comparable institutions in the United States and Israel. The findings validate the implementation of experiential learning exercises that incorporate social media and technology as an effective alternative to traditional teaching methods, in order to enhance learning outcomes.
Barriers to export: the power of organisational factors
2013
PurposeThis paper aims to investigate the export strategy of international business by explicitly comparing exporting firms with the non‐exporting ones, given that they supposedly differ due to the presence of organizational export barriers.Design/methodology/approachThis study uses a database with more than 55,000 registered enterprises from all commercial sectors to demonstrate that two strategic groups really exist: exporters and non‐exporters.FindingsThe findings support the existence of both groups, which differ significantly regarding three kinds of organizational factors that act as mobility barriers constraining migration of non‐exporting enterprises to the exporting group: size (to…
ANÁLISIS DE LA RELACIÓN ENTRE EL COMPROMISO EXPORTADOR Y LAS AYUDAS A LA INTERNACIONALIZACIÓN DE LAS EMPRESAS /
2004
Las empresas que están iniciando o desarrollando su internacionalización se enfrentan a una serie de problemas que por si mismas no siempre pueden resolver. Las entidades públicas y privadas que diseñan e implementan los programas de ayuda a la internacionalización deben hacerlo partiendo de la determinación de las necesidades de las empresas. Estas necesidades varían en función, entre otros factores, de la etapa en que se encuentre la empresas en su proceso de internacionalización. El objeto del presente artículo es intentar justificar y modelizar la relación entre las necesidades de ayuda a la internacionalización de las empresas y su compromiso exportador, y en segundo lugar hacer una ap…
Latvijas alus iespēju analīze eksportam uz Latīņameriku
2022
Maģistra darba tēma ir “Analīze par Latvijas alus eksporta iespējām Latīņamerikā”. Darba autore ir Jarlotte Camila Quintero Martinez un darba vadītājs - Prof., Erika Sumilo. Maģistra darba mērķis ir noteikt, kurš modelis tiks izmantots starptautiskā tirgus atlasei, un veikt Latīņamerikas tirgus izpēti, lai noskaidrotu, kura šī reģiona valsts būtu piemērotākā Latvijas alus eksportam. Lai sasniegtu maģistra darba mērķi, tiek veikta Latīņamerikas valstu izpēte, īstenota teorētiskā materiāla analīze par starptautisko tirgus atlases modeļu raksturojumu, kā arī riska pārvaldības un eksporta barjerām, tā rezultātā nosakot valsti ar labāko vidi Latvijas alus eksportam. Maģistra darbs sastāv no piec…
Reinforcing willingness to buy and to pay due to consumer affinity towards a foreign country
2014
International audience; In a tense economic environment where consumers are encouraged to favor local rather than imported products, multinational companies (MNEs) need leverage to enhance their offer regarding local products. This research suggests a consideration of consumer affinity towards a foreign country as a means to reinforce both willingness to buy (WTB) and willingness to pay (WTP). An experiment was conducted with 170 French consumers (non-students). Respondents were asked about their WTB and their WTP for products for which the country of origin varied in a within-subject design based on 1) the level of the respondent's sense of affinity towards the product’s country of origin …
Exploring 2040 : Global Trends and International Policies Setting Frames for the Finnish Wood-Based Economy
2022
Global trends influence the approaches and mindset for using natural resources and technological capacities. Participatory scenario methods have proven useful in long-term foresight. However, country-level foresight studies often ignore the broader trends affecting international markets and setting frames for economic development. This study envisions which global trends could occur and how the resulting European policies might affect the Finnish forest sector’s development in 2040. We applied a Futures Wheel approach, where stakeholder groups consisting of policy-, economic- and social sustainability-, technology-, and climate sustainability -experts in the field of forestry and interlinki…