Search results for "jel:M1"
showing 10 items of 48 documents
ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST…
2011
Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las TIC en…
Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales
2015
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…
Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
2015
Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian factors. However, there are other influences, both exogenous and endogenous, that may impact consumer behaviors in tourism. Thus, in this article, we explore the receptivity of consumers in terms of certain types of influences, exogenous and endogenous, to hedonic and utilitarian factors related to a tourism package. To examine these research questions, we employ exploratory factor analysis, confirmatory factor analysis, and structural equation modelling on a sample of 150 tourists from Europe and North America.
Possibilities of increasing the efficiency of using human resources in tourism
2007
The paper starts from the roles of the human resources in the development of the tourist agencies’ activities (the role of stimulator, creator and coordinator factor of the activity) and has as a purpose to emphasize the essential problems of the human resources management in this kind of activity: creating a team work, its motivation and its creativity.
El control en las empresas de trabajo asociado. Revisión crítica, desde una perspectiva de agencia, de los principales mecanismos de control, y análi…
2002
This paper analyses the repercussions of the institutional aspects of co-operatives in the decision making process, in arranging the incentive system for members, and discretionary behaviour among management. From a comparative analysis of capitalistic companies, the paper studies the nature of the hierarchical relationships present in co-operatives and reviews the control mechanisms available to them, with special emphasis on the board of directors. At the same time, lines of action are proposed that favour efficient control and reconcile the requirements of co-operative enterprises with their attributes as institutions.
THE IMPORTANCE OF IDENTIFYING HUMAN RESOURCE’S POTENTIAL AND EVALUATING ITS PERFORMANCES WHEN IMPLEMENTING TOTAL QUALITY MANAGEMENT Case study on the…
2013
Quality is a concept that has various meanings, but we can agree that at the basis of achieving quality from all the points of view, is the quality of the human resources. Implementing a quality management system provides the source of obtaining an organization’s performance. Any modern organization must know how to use all the tools necessary to identify and evaluate human resources performance.
SOME INTERCULTURAL CONSIDERATIONS ON CORPORATE SOCIAL RESPONSIBILITY - CASE STUDY: ROMANIA AND HOFSTEDE'S CULTURAL DIMENSIONS
2013
Globalization is creating the need for new ways of understanding, managing and coping with culture differences. Corporations should take into account these differences when fundamenting their international strategies, even in regard to their business ethic and social responsibility goals. In this article we try to indicate some of the implications that intercultural factors can have on the companies actions regarding CSR.
LOS GRUPOS DE INTERÉS EN LAS ENTIDADES DE CRÉDITO ESPAÑOLAS / STAKEHOLDERS IN SPANISH CREDIT INSTITUTIONS
2012
Se plantean los orígenes, evolución y clasificación de los grupos de interés (stakeholders). Se pone de relieve la relación que se entabla entre la entidad de crédito como organización social y sus diferentes grupos de interés, analizándose la importancia que se asigna a estos. El trabajo de campo se realizó a través de una encuesta contestada por 57 entidades de crédito españolas. Los resultados del estudio muestran la sensibilidad de las entidades de crédito hacia la RSE (Responsabilidad Social de la Empresa), con referencia al conjunto del sector financiero español. Nuestro objetivo es analizar la importancia que tienen los diversos grupos de interés: accionistas, empleados, clientes, pr…
L'instrumentalisation des valeurs:une ressource stratégique pour l'entreprise?La démarche du groupe Fournier
2000
Cet article s'intéresse au phénomène d'instrumentalisation des valeurs fondamentales de l'entreprise comme force d'homogénéisation. Ce besoin semble répondre à la nécessité de construire une identité sociale. La démarche du groupe Fournier est explicitée dans le cadre d'une approche "Ressources". L'analyse des conditions de réussite de cette démarche met en évidence la nécessité pour l'entreprise de parvenir à maintenir une cohérence d'ensemble de sa politique générale et de réduire l'inévitable tension entre l'idéal et le réel.
Une typologie de la formalisation de l'éthique en entreprise: l'analyse de contenu de 50 documents
2000
The study of corporate ethics reported in this article sheds light on the content and status of 50 formal ethical statements in large France based companies. Content analysis (with SPAD.T software) reveals potentially divergent view among companies as to the primary nature and purpose of a corporate ethics document. On the one hand, codes contain detailed rules and guidelines devoted to employee conduct. Their objective is to make sure that employees strictly abide by the firm's rules. These documents allow to convey standards setting apart which is good or bad. On the other hand, values statements and corporate principles are shorter documents based on the idea of common trust and includin…