Search results for "jel:M"
showing 10 items of 99 documents
Valorificarea capitalului intelectual - criteriu pentru performanta manageriala in societatea bazata pe cunoastere
2006
If we can see the knowledge society as an essential part of the “external environment” of the firm management, that brings with it some specific opportunities and threats, we have to consider the intellectual capital – that integrates the two basic resources: knowledge and human – a key ingredient for the “internal environment” of the firm management, which determines some strengths and/or weaknesses that lead to the success or the failure of the managerial effort of the firm operating under the circumstances given by the emergency of three processes with global spread: the economic globalization, the managerial revolution and the knowledge-based society. Having as starting point the premis…
Motivators That Intervene in the Decision Making Process in Tourism
2014
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an offer with emotional value for customers. This paper presents the principals motivators which intervene in the decision making process that should be acknowledged by marketers in order to provide the ideal tourism package.
Market Segmentation in the Decision Making Process in Tourism
2014
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and…
Managing Economic Solution for a global sustainable Development
2010
We live in an imperfect world. The poverty, the disease, the lack of education, the environmental destruction, the energy crisis, the overpopulation, the increasing consumption of resources, the deforestation and desertification, the biodiversity loss, the pollution, the emissions of greenhouse gases, the climate change, water supply, human violence etc. are all current issues. What can be done to provide adequate solutions to these problems? How to respond to these issues?
Consumption Habits During the Decision Making Process in Tourism
2014
It is crucial for all organizations that activate in this field to research and understand the way in which consumers make decisions and the factors that motivate and encourage tourists to make different purchases. Also, when analyzing a tourist’s consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer preferences and requirements, tourism market segmentation, and motivational factors such as cultural, personal, emotional, status, personal development, physical, etc. In this context, this paper aims to examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns that are usually decisive in the de…
Competitiveness, Economic Freedom and Real Exchange Rate. Evidence from Romania
2006
In the new context of European Integration, Romania has to improve some important macroeconomic indicators, such as: competitiveness, economic freedom and real exchange rate for a sustainable economic growth. Many authors emphasize that competitiveness and economic freedom affects economic growth through stimulating investment and business environment. The equilibrium exchange rate is crucial as it directly influences external competitiveness, especially through export prices. For Romania, the competitiveness can be improved through the economic freedom growth and the real exchange rate appreciation. But this appreciation must be accompanied by a rise in productivity and in the quality of t…
THE ROLE OF LEADERSHIP IN PROJECT MANAGEMENT
2013
The purpose of the present research paper is to highlight and go deeply into the role and manner of action of project management in carrying out the position of leader of the project, by taking into consideration the advantages which the practice of leadership carries, through the influence exerted over the project team in order to conduct actions towards accomplishing the specific and general objectives of the project. The present research is a theoretical one and is aimed to specialists and economic organisations interested in developing their own business, which is to be realised with the help of the human resources, as the main factor generating the expected effects.
PROJECT TEAM - BASIC ELEMENT FOR PROJECT MANAGEMENT IMPLEMENTATION
2013
Often it was found that, when people face uncertainty, no matter the field, they turn to others for advice on how to respond, on the same time, demonstrating a tendency to imitate the behavior others, especially of their superiors. This is why, a certain behavior of the project manager indicate how other people have to work on the project. By his behavior, the project manager can influence others to act and determine others to respond to a variety of issues related to the project. To be effective, project managers must also work with the project team and discuss all the existing or potential problems.
EVALUATING A CUSTOMER-CENTRIC APPROACH
2007
Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but is not addressing the issues. Customer focus must lead to something meaningful, will probably require sacrifices and is just one of the steps necessary to become truly customer-centric. A customer focus puts your customers high on your list of priorities. When you put your customers into the heart of your business, make customers part of the culture, then you to become customer-centric.
Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
2014
This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online consumer survey in relation to Internet retailing. In this paper we found empirical evidence that loyalty and satisfaction have a reciprocal relationship, but that mediators exist between satisfaction and loyalty. The findings of this study have consequences for customer relationship management, particularly in terms of retention, of the satisfied consumers in an e-shopping environment.