Search results for "keho"
showing 10 items of 637 documents
New Challenges of Economic and Business Development – 2012 : Conference Proceedings (May 10 - 12, 2012, Riga, University of Latvia)
2012
Support for Conference Proceedings by ERAF Project "Support for the international cooperation projects and other international cooperation activities in research and technology at the University of Latvia" No. 2010/0202/2DP/2.1.1.2.0/10/APIA/VIAA/013
An International Perspective on the Moral Maturity of Marketers
2010
The value chain networks created by international marketers criss-cross cultures and jurisdictions across the globe. Some of these jurisdictions are plagued by inadequate institutions or behavioural traffic rules, which do not promote flourishing lives for affected parties. As marketers facilitate these exchanges, there is a temptation to take a limited view of one's responsibilities for possible adverse consequences of these exchanges. A primitive approach to responsibility would be an individual cost/benefit analysis of the sticks and carrots involved in the transaction and a move as close to the minimum requirement as possible. A more mature marketer may consider her own culture's conve…
Expectation management for public sector organizations
2013
Abstract Transparency and collecting stakeholder feedback are becoming the norm also in the public sector. Though much of feedback is related to stakeholder experiences, we propose that it is more beneficial to study expectations than experiences, as expectations affect future satisfaction. This study reports a process of collecting and analyzing stakeholder expectations in one health-care oriented public sector organization in Finland, and reports how these expectations and their implications were assessed by the organization's top management. The study suggests that to ensure stakeholder satisfaction and organizational success, top management should be guided to work through the feedback.…
Corporate lobbying: Role perceptions and perceived influence on political decisions of public affairs professionals
2021
Abstract This study aims to provide insight into public affairs professionals’ role conceptions and perceived influence on political decision making. We conducted a quantitative online survey with 238 corporate public affairs professionals in Germany who worked either “in-house” at a corporation, for an industry association, or in a public affairs consultancy firm. Based on their main stakeholder orientation (clients, political actors, or society) and primary objectives (mediator, expert, or advocate), a cluster analysis categorized the professionals into four main roles: persuaders, advisors, coordinators, and mediators. Although acting in line with ethical norms and being transparent abou…
Monitoring the complexities: Nuclear power and public opinion
2009
Interaction between organizations and stakeholders today takes place on virtual and physical ‘issue arenas’. This study examined opinions on nuclear power and asked who are the players discussing nuclear power in Finland? Through content analysis, surveys and interviews, the study concluded that politicians, power companies and regulators were the ones with voice, as NGOs and citizens were hardly heard. The paper suggests the future role of PR practitioners to be to find the right issue arenas and facilitate corporate voice and reputation on those arenas. peerReviewed
First foreign grocery retailer enters the Finnish market—a stakeholder model
2004
Abstract Finnish grocery retailing has until recently been dominated by four major domestic retail groups. The first totally foreign grocery retailer, hard discount chain Lidl, was the first entrant into the Finnish market. This paper describes and analyses the entry process of Lidl from the perspective of the stakeholder groups in the host market. The stakeholder model of foreign retailer entry is used as a framework in exploring the stages of the entry as well as the reactions, roles and motives of the relevant stakeholders. Secondary data was collected from articles published in newspapers and business magazines and minutes of the municipal board meetings. The three stakeholder attribute…
The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery
2020
Abstract Stakeholder engagement in sustainability represents a powerful driver for value creation. Drawing from stakeholder theory, this paper explores how a firm with a proactive sustainable behaviour engages stakeholders in developing innovation and creating value. A longitudinal, single case study of the Salcheto winery was carried out. Since the late 1990s, Salcheto has been at the forefront of wine eco-innovation and it has played a key role in the development of Montepulciano (Tuscany, Italy) as one of the first sustainable wine clusters worldwide. The development of a sustainable wine culture is one of the firm's various innovations. In doing so, the firm has had to face three challe…
Challenges in joint place branding in rural regions
2013
The purpose of this article is to explore joint place branding in rural regions, focusing on cooperation between the various stakeholders involved and on the salient features of rural regions that are used in the place branding process. Branding is conceptualized as a social process where brand value is co-created by the stakeholders. Place branding is seen as a participative process, bringing stakeholders together with the aim to strengthen the identity of the place. The fundamental question is how to build long-term commitment in a group of key stakeholders. Many sources discuss place branding for large cities, but rural regions have received little attention. The process of place brandin…
Integrated Reporting, Connectivity, and Social Media
2016
Leading companies worldwide are increasingly concerned about stakeholders’ needs. They include sustainability initiatives regarding the environment and the community in their business strategy and adopt a new way of communication with stakeholders, that is, the Integrated Report (IR). This document should include in just one document the information traditionally provided in the annual report, the sustainability report, and the corporate governance report. This article presents the IR phenomenon and pays special attention to the key concept of “connectivity,” according to the International Integrated Reporting Council (IIRC). However, Internet and digital technologies have provided new chan…
Maturity in Leaps and Bounds : Organisational Listening for Customer Engagement
2023
Much of organisational development occurs during times of crisis when answers and solutions are urgently needed. The research presented in this paper suggests that, during such times, what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening become a core function for brands and organisations. Building on theories related to organisational listening, social media and stakeholder engagement in digital marketing, this article argues for incorporating mature online listening into the customer engagement in social media (CESM) framework introduced by Santini et al. (2020). In the practise of organisational listeni…