6533b855fe1ef96bd12b096c
RESEARCH PRODUCT
Monitoring the complexities: Nuclear power and public opinion
Vilma Luoma-ahoMarita Vossubject
MarketingOrganizational Behavior and Human Resource Managementsidosryhmäteoriabusiness.industryluotausCommunicationmedia_common.quotation_subjectmonitorointiPublic relationsNuclear powerPublic opinionPower (social and political)IssuesContent analysisPolitical scienceIssue arenaStakeholder theorymaineNuclear powerbusinessydinvoimaStakeholder theoryReputationmedia_commondescription
Interaction between organizations and stakeholders today takes place on virtual and physical ‘issue arenas’. This study examined opinions on nuclear power and asked who are the players discussing nuclear power in Finland? Through content analysis, surveys and interviews, the study concluded that politicians, power companies and regulators were the ones with voice, as NGOs and citizens were hardly heard. The paper suggests the future role of PR practitioners to be to find the right issue arenas and facilitate corporate voice and reputation on those arenas. peerReviewed
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2009-06-01 |