Search results for "sidosryhmäteoria"
showing 4 items of 4 documents
Monitoring the complexities: Nuclear power and public opinion
2009
Interaction between organizations and stakeholders today takes place on virtual and physical ‘issue arenas’. This study examined opinions on nuclear power and asked who are the players discussing nuclear power in Finland? Through content analysis, surveys and interviews, the study concluded that politicians, power companies and regulators were the ones with voice, as NGOs and citizens were hardly heard. The paper suggests the future role of PR practitioners to be to find the right issue arenas and facilitate corporate voice and reputation on those arenas. peerReviewed
Osuuskauppa Keskimaan asiakasomistajien käsityksiä vastuullisesta liiketoiminnasta
2012
This Master’s thesis considers corporate responsibility of co-op company Keskimaa and especially, how customer owners of Keskimaa understand two similar definitions: corporate responsibility and sustainable development. Literature part describes characteristics of corporate responsibility, ethical and moral basis and values. The value basis of co-op Keskimaa is briefly introduced and three bottom lines of corporate responsibility are discussed. The theoretical framework of the study is consisted of stakeholder theory and especial role of customer-owners is evaluated. Empirical part of the study contains 84 interviews of customer owners of Keskimaa done during the winter 2012 mainly in co-op…
The Strategic Cognition View of Issue Salience and the Evolution of a Political Issue : Landis & Gyr, the Hungarian Uprising and East-West Trade, 195…
2017
Why do firms facing similar stakeholder issues respond quite differently? The recently introduced strategic cognition view of issue salience and firm responsiveness (hereinafter: issue salience model) seeks to tackle this core question of stakeholder theory. I extend the nascent theorizing with a historical case study in order to rethink the model’s firm-centric perspective. The firm under examination in this historical case study is the Swiss multinational Landis & Gyr (LG) during the Cold War period. Like many other Swiss exportoriented companies in the 1950s and early 1960s, LG was challenged by Swiss pressure groups, which were highly effective at putting an issue on the public agenda: …
Yritysvastuuviestintä : tapaustutkimus hyvämaineisen perheyrityksen yritysvastuuviestinnästä: Oy Gustav Paulig AB : kuluttaja-asiakasnäkökulma
2014
Yritysvastuuviestinnällä viestitään yrityksen yritysvastuusta sidosryhmille. Suomalaiset perheyritykset ovat varovaisia viestiessään omasta yritysvastuustaan. Perheyrityksissä mielletään vastuullisen toiminnan olevan vastuullisten tekojen tekemistä, mikä on luontaista perheyrityksille. Perheyritykset eivät siten tunnista yritysvastuuviestintään sisältyvää kilpailuetumahdollisuutta. Teoreettinen viitekehys rakentuu sidosryhmäteorian avulla. Yrityksen vastuullinen toiminta synnyttää luottamusta sidosryhmäsuhteissa, mistä muodostuu yritykselle hyvä maine. Hyvästä maineesta yritys hyötyy parantuneena kilpailukykynä. Maineen raken-tuminen vaatii yrityksen toimien lisäksi viestintää, jonka avulla…