Search results for "lien"

Intra-party heterogeneity in policy preferences and its effect on issue salience: Developing and applying a measure based on elite survey data

2017

Quantitative research on party politics often has to assume that parties are unitary actors with homogeneous policy preferences simply because intra-party heterogeneity is difficult to measure. This article proposes a measure of preference heterogeneity based on surveys of party elites. We draw on Comparative Candidates Survey (CCS) data from 28 elections in 21 developed democracies to quantify intra-party heterogeneity and validate this measure. The usefulness of the measure is demonstrated by studying the effects of intra-party heterogeneity on issue salience. We find support for the hypothesis that heterogeneity regarding a policy issue tends to be negatively associated with the emphasi…

Involving Customers through Co-Creation

2017

In an increasingly competitive market environment, companies across different sectors are being pushed to develop new strategies and marketing approaches in order to better promote and engage customers with their products and services. By increasing customers' involvement, companies can improve their marketing results, which may positively relate to their accounting results. In this context, one of the most important approaches is based on promoting consumer involvement with products and services. This involvement can be increased through co-creation design. Co-creation processes are gaining momentum as a customer involvement tool that has important implications for brands including brand c…

Evolutionary psychological consumer research:Bold, bright, but better with behavior

2020

Abstract This special issue includes state-of-the-art papers that leverage various theories from evolutionary psychology (EP) to shed light on important consumption-related phenomena. Our guest editorial provides an overview of this EP-based consumer research, highlighting the key content, common denominators, and significant strengths of the articles. The papers cover a wide variety of topics, characteristic of evolutionary-informed research, that we structure around the following three themes: (1) Mating, marketing, and meaningful motivating forces, (2) Conspicuous consumption and salient signs of “showing off,” and (3) Human hormones and biologically-based business research. We close our…

Predicting future intentions of basketball spectators using SEM and fsQCA

2016

This study analyzes relationships among service quality, perceived value, satisfaction, emotions, and future intentions of spectators of a professional basketball competition using a sample of 429 basketball spectators of a premier division in Spain. The results from structural equation modeling support the hypotheses, except for the effect of emotions and match result on future intentions. The results from fuzzy-set qualitative comparative analysis (fsQCA) with the same data set show that none of the variables are necessary conditions for positive future intentions of spectators. However, seven combinations of these variables are sufficient conditions for explaining positive future intenti…

Spectator emotions: Effects on quality, satisfaction, value, and future intentions

2015

There is a great interest from the academic and professional fields to know the performance of sports enterprises from the point of view of the user and the sport spectators. This study analyzes relationships between service quality, perceived value, satisfaction, future intentions, and emotions of spectators of a professional basketball competition. A self-report survey yields data for 493 spectators. After confirming reliability and validity of the data collection measures, an application of structural equation modeling to empirical data tests the model. Results show that (1) service quality predicts spectators' satisfaction and perceived value, and that perceived value and satisfaction a…

User-Generated-Content

2015

User-generated-content, also called user-generated-media, user-created-content, and consumer-generatedcontent, refers to all types of content, like pictures, videos, or posts, created by consumers and delivered through online platforms like social media. User-generated content is gaining momentum as a marketing communication tool in the form of contests (e.g., create-your-own advertisements, branded storytelling, or branded interactive applications). By allowing consumers to become prosumers and creating or co-creating brand messages, advertisers increase consumers´ exposure to and involvement with brand communications, which results in a greater level of brand engagement. This chapter anal…

The impact of experiential consumption cognitions and emotions on behavioral intentions

2008

Purpose – The purpose of this paper is to examine cognitive and affective antecedents and consequences of satisfaction in the context of hedonic services.Design/methodology/approach – Two studies were conducted using hedonic services. The study sample was composed of 400 visitors to two types of leisure and tourism services (interactive museum, and theme park).Findings – The results indicate that the impact of satisfaction is not limited to loyalty; rather its effects extend to other behavioral responses such as consumers' willingness to pay more for the service. Moreover, exceeding pre‐purchase expectations amplifies consumers' on‐the‐spot behaviors such as souvenir purchases. The study fi…

Une vision moins idéalisée de l'expérience client en marketing. Entre création et destruction de valeur

2022

Nouvelles données sur les ammonites du Sinémurien et du Pliensbachien basal du Haut Atlas central (Maroc). Taxonomie et implications stratigraphiques…

2010

44 pages; La description de 25 taxons dont une nouvelle espèce [Parasteroceras (Paroxynoticeras ?) scaphitoides nov. sp.] dans la région de Béni-Méllal, Midelt et Erachidia apporte de nouvelles informations sur la stratigraphie et la paléogéographie des ammonites du Sinémurien - Pliensbachien basal du Haut Atlas central. Pour cette période sept unités stratigraphiques peuvent être mises en évidence sur la base de taxons d'affinité téthysienne. Cet endémisme méditerranéen s'exprime au niveau du genre (Bouhamidoceras gr. zizense, Dudresnayiceras gr. suessiforme) mais le plus souvent, au niveau de l'espèce ou de la sous-espèce [Angulaticeras cf. coquandi, A. angustisulcatum, Arnioceras gr. rej…

Enregistrement du cycle du carbone au Pliensbachien (Jurassique inférieur) sur la marge sud téthysienne (Amellago, Haut-Atlas Central, Maroc)

2018

International audience; Le Pliensbachien s’inscrit dans un contexte climatique greenhouse au Jurassique, en période de dislocation de la Pangée. De récentes études dans le domaine nord-ouest téthysien ont démontré une certaine variabilité climatique soutenue notamment par des variations isotopiques remarquables dans le cycle du carbone, comparables en amplitude et en durée à d’autres événements du Toarcien (e.g. T-OAE). Malgré la multiplication des travaux le long de la marge nord téthysienne avec la mise en évidence de changements géodynamiques importants, la marge sud n’a jamais été étudiée à haute résolution. Nous proposons, dans un cadre biostratigraphique extrêmement précis (ammonites …