Search results for "loyalty"

INFLUENCIA DE LAS MOTIVACIONES EN LA DECISIÓN DE COMPRA Y EN LA LEALTAD HACIA INTERNET /

2006

Dada la importancia que está adquiriendo Internet como método complementario a la venta en los establecimientos comerciales tradicionales, se hace necesario conocer qué motivos llevan a su aceptación y uso como canal de compra por parte de los consumidores. Por este motivo, el presente trabajo tiene como objetivo analizar las principales motivaciones hacia la compra en Internet y su incidencia en la decisión de compra y en las intenciones futuras de comportamiento hacia el sistema. Los resultados obtenidos permiten concluir que la comodidad es el principal motivo de uso del medio Internet como canal de compra y que las distintas motivaciones utilitaristas analizadas influyen tanto en el vol…

El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia d…

2013

ResumenEl presente trabajo plantea como objetivo conocer cómo afecta la imagen de marca privada a la formación del valor de marca del establecimiento; en el estudio de esta relación cobra especial consideración la posible influencia del conocimiento de la marca privada como oferta propia del establecimiento. Desde una perspectiva empírica, se analizan los establecimientos Decathlon, a partir de la opinión de 300 consumidores. Los resultados obtenidos en la investigación muestran la importancia de fortalecer una imagen de marca privada positiva y favorable, como medio para la construcción de una sólida imagen de la tienda que, a su vez, también repercute en la creación del valor del establec…

Perceived Value in Tourism: A PLSPM Approach

2015

This paper examines the concept of perceived value in rural tourism referred to the specific context of Sicilian holiday farms. Herein main dimensions composing the rural tourist perceived value (RTPV) are discussed. Using Partial Least Squares Path Modelling (PLSPM) –a statistical technique especially suitable for exploratory purposes with small samples – a theoretical structural model of the multidimensional structure of RTPV is tested and the causal relationships among RTPV and its dimensions (Functional, Convenience, Emotional and Educational) and among RTPV and tourists’ satisfaction and loyalty are explored. Results from a field survey on 350 tourists give a contribution in terms of i…

A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers

2014

This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more customers on their social media runway, drive more sales from social media content, increase customer satisfaction through a high response rate or increase their brand awareness, the airlines combine creativity and high-quality ideas to better promote their products and services to customers all around the globe. The paper analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of Tarom, Blue Air, Wizz Air, Lufthansa, Austrian Airlines, KLM International and Air Eur…

Barn som er utsatt for omsorgssvikt - hvordan oppdage dem? : en kvalitativ studie som belyser hvordan barnehageansatte oppdager barn som er utsatt fo…

2014

Masteroppgave i psykisk helsearbeid ME504 Universitetet i Agder 2014 Background: Suspected child abuse reports to Child Protective Services (CPS) made by pre-school teachers has been on the rise. Consequently, that raises the question about whether the teachers' knowledge or awareness of child abuse or the actual number of children who have been abused has increased. Pre-school teachers, as many other professionals who work with children on a daily basis, face many challenges in their work place. Purpose: The purpose of the study is to describe the pre-school teachers' experiences with child abuse, including how they identify children who have been abused and how they determine whether they…

Talent Management, Affective Organizational Commitment and Service Performance in Local Government

2020

Talent management (TM) is a fundamental issue for both private and public sector companies. This study analyzes the impact of TM on service performance (SP) and the mediating role of affective organizational commitment (AOC). We analyze a sample of 104 local government employees with three measures of TM, AOC and SP. The mediation hypothesis of AOC was also raised in the study using Baron and Kenny&rsquo

Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size

2021

Abstract Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the drivers of loyalty and the underlying brand love for such products. Responding to this need, the present study developed a conceptual model based on the Behavioral Reasoning Theory (BRT) to examine the antecedents of brand love. The model was tested using data collected through a cross-sectional survey. The findings suggest that health consciousness is positively associated with reasons for consuming natural products and attitude, which, in turn, are also positively associated with each other. At the same time, reasons for consuming natural products and attitude are positively associa…

Brand extensions in the platform countries of Asia – Effects of fit, order of market entry and involvement

2012

More and more Western companies understand that Asian markets offer great opportunities to export goods and services. In addition many investment approaches made to Asian markets take place by entering such markets via so-called platform countries (for example Hong Kong and Singapore), as they serve as a bridge to the Asian market and offer an interesting learning base, with consumers cultural behavior being essentially Asian but with strong Westernized influences. As brand extension research has proved to be of major importance for international companies, we examine the effects of fit, order of market entry and involvement on brand extension evaluations in these platform countries. Althou…

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

2017

Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

2016

ABSTRACTResearch on consumer behavior has supported the usefulness of the experiential approach to explain shopping and consumption in the context of retailing. The present article aims at assessing the soundness of an extended experiential value concept for segmenting apparel retail customers in terms of their loyalty toward the store. A CHAID algorithm based on a sample of postrecession Spanish apparel retail customers has identified three segments of customers with differentiated levels of loyalty toward the store: play (emotional value) and ethics (altruistic value) are the most relevant variables for defining these segments.