Search results for "marca"

Reduced circulating sTWEAK levels are associated with metabolic syndrome in elderly individuals at high cardiovascular risk

2014

BACKGROUND: The circulating soluble TNF-like weak inducer of apoptosis (sTWEAK) is a cytokine that modulates inflammatory and atherogenic reactions related to cardiometabolic risk. We investigated the association between sTWEAK levels and metabolic syndrome (MetS) and its components in older subjects at high cardiovascular risk. METHODS: Cross-sectional analysis of 452 non-diabetic individuals (men and women aged 55-80 years) at high cardiovascular risk. MetS was defined by AHA/NHLBI and IDF criteria. Logistic regression analyses were used to estimate odds ratios (ORs) for MetS and its components by tertiles of serum sTWEAK concentrations measured by ELISA. RESULTS: sTWEAK concentrations we…

Associations of the MCM6-rs3754686 proxy for milk intake in Mediterranean and American populations with cardiovascular biomarkers, disease and mortal…

2016

Controversy persists on the association between dairy products, especially milk, and cardiovascular diseases (CVD). Genetic proxies may improve dairy intake estimations, and clarify diet-disease relationships through Mendelian randomization. We meta-analytically (n T (nonpersistence>persistence), dairy intake, and CVD biomarkers in American (Hispanics, African-American and Whites) and Mediterranean populations. Moreover, we analyzed longitudinal associations with milk, CVD and mortality in PREDIMED), a randomized Mediterranean diet (MedDiet) intervention trial (n = 7185). The MCM6-rs3754686/MCM6-rs309180 (as proxy), LP-allele (T) was strongly associated with higher milk intake, but inconsis…

À propos du 'son desviat' de Marcabru (BdT 293.5)

2010

Si propone una nuova interpretazione del problematico incipit del trovatore Marcabru (ca. 1125-50) sulla base di una rubrica presente nel canzoniere provenzale W.

Branded Entertainment

2017

Branded entertainment is the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred (Moore, 2006). This hybrid message develops in an increasingly convergent environment in which editorial content and advertising content are blended (Shrum, 2004). This indirect approach to deliver brand messages is gaining momentum as a marketing communications tool to engage consumers with brand messages in a non-interruptive and entertainment context. By using branded films, advergames, and other advertainment-type genres, advertisers aim to enhance consumers´ brand perceptions, brand awareness, brand recall, and brand recogn…

Product placement in video games: The effect of brand familiarity and repetition on consumers´ memory

2017

Product placement in video games is gaining momentum as a means to target audiences in an indirect and engaging way. This research uses a 2 (high repetition vs low repetition) x 2 (high brand familiarity vs low brand familiarity) factorial design to test the effects of repetition and brand familiarity on consumers’ memory for brands placed in video games. Results suggest that consumers recall better familiar than unfamiliar brands placed in the video game and repetition increases recall for familiar brands. Results also suggest an interaction effect of repetition on brand recognition for unfamiliar brands but not for familiar brands. Managerial implications, limitations, and future research…

Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De…

2008

ResumenLa literatura de marketing sugiere que las acciones y programas de responsabilidad social empresarial podrían mejorar la imagen y la reputación de las empresas ante los ojos de sus consumidores y ser una importante fuente de ventaja competitiva para las mismas. Sin embargo, poco se sabe acerca las percepciones de estos stakeholders al respecto y sobre sus efectos en dichas variables. Para conocerlos, se llevó a cabo una revisión de la literatura, en donde se planteo un modelo teórico de relaciones estructurales el cual es contrastado empíricamente a través del análisis de su estructura de covarianzas. Para tal objetivo, se utiliza una muestra de 358 consumidores jóvenes de telefonía …

Spread of the fascioliasis endemic area assessed by seasonal follow-up of rDNA ITS-2 sequenced lymnaeid populations in Cajamarca, Peru

2021

Fascioliasis is a worldwide emerging snail-borne zoonotic trematodiasis with a great spreading capacity linked to animal and human movements, climate change, and anthropogenic modifications of freshwater environments. South America is the continent with more human endemic areas caused by Fasciola hepatica, mainly in high altitude areas of Andean regions. The Peruvian Cajamarca area presents the highest human prevalences reported, only lower than those in the Bolivian Altiplano. Sequencing of the complete rDNA ITS-2 allowed for the specific and haplotype classification of lymnaeid snails collected in seasonal field surveys along a transect including 2007–3473 m altitudes. The species Galba t…

Phenolic and microbial-targeted metabolomics to discovering and evaluating wine intake biomarkers in human urine and plasma

2014

The discovery of biomarkers of intake in nutritional epidemiological studies is essential in establishing an association between dietary intake (considering their bioavailability) and diet-related risk factors for diseases. The aim is to study urine and plasma phenolic and microbial profile by targeted metabolomics approach in a wine intervention clinical trial for discovering and evaluating food intake biomarkers. High-risk male volunteers (n = 36) were included in a randomized, crossover intervention clinical trial. After a washout period, subjects received red wine or gin, or dealcoholized red wine over four weeks. Fasting plasma and 24-h urine were collected at baseline and after each i…

Hallazgos cerámicos y numismáticos en Silla (Valencia)

1981

Oral cancer risk and molecular markers

2004

El aspecto clínico y en especial el grado de displasia que pueden presentar las lesiones precancerosas de la cavidad oral sugieren su capacidad potencial de malignización. Cada vez es más frecuente encontrar investigaciones orientadas hacia la búsqueda de nuevos marcadores, más específicos, que contribuyan a determinar el grado de alteración celular y permitan una mayor aproximación al conocimiento del grado de degeneración maligna de aquellas lesiones. En el presente trabajo de revisión se repasan los conceptos más actuales de estos marcadores, agrupados por familias: marcadores de crecimiento tumoral; marcadores de supresión tumoral y de respuesta antitumoral; marcadores de angiogénesis; …