Search results for "muoti"
showing 10 items of 40 documents
A Customer Perspective on Omnichannel Customer Journey and Channel Usage : A Qualitative Study
2022
This qualitative study investigates customer behavior during the omnichannel customer journey. The study aims to increase the understanding of omnichannel service environments from a customer-centric point of view. The data was collected by interviewing 10 young adults (from 26 to 30 years old) who had bought a Finnish clothing brand (R-Collection) product via a digital or a physical channel. The research interviews dealt with the interviewees' experiences and channel behavior during their shopping journeys. Our results reflect the multidimensional nature of the omnichannel customer journey and give interesting insights into the usage of digital channels and technologies for clothing shoppi…
Pukeutumisen muuttuvat merkitykset : pukeutumisen historia ja sen tutkimus
2019
Isoisältä pojalle, isoäidiltä tyttärelle : suvun nimien antaminen ja nimenmääräytymistapa esikristilliseltä ajalta nykypäiviin
2001
What is meaningful for responsible shoppers in online fashion retail?
2022
This qualitative study investigates what is meaningful for responsible shoppers in online fashion retail. The study aims to identify and describe these essential themes from the customers’ perspective. The data were collected by interviewing nine self-proclaimed responsible shoppers aged 26–51 years. All participants were female. The findings highlight six meaningful themes for responsible shoppers. These include 1) comprehensive and versatile information; 2) familiar brands and retailers; 3) domesticity; 4) pricing; 5) justification of purchase; and 6) the durability of fashion wear. The study indicates that these meaningful themes are related to the online store characteristics and brands…
Mothers’ self-representations and representations of childhood on social media
2023
Funding Information: This work was supported by Kone Foundation, Academy of Finland (#320370), Strategic Research Council (#327237), Strategic Research Council (#327395), Intimacy in Data-driven Culture (IDA). The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. Publisher Copyright: © 2023, Minna Kallioharju, Terhi-Anna Wilska and Annamari Vänskä. Purpose: The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood representations produce…
Iholla : tatuoinnit identiteetin ja ruumiillisuuden merkitsijöinä
2011
Tässä tutkimuksessa tutkittiin tatuoitujen suomalaisten suhdetta heidän omiin tatuointeihinsa, omaan kehoonsa ja tatuointeihin yleensä. Tatuointeja tarkasteltiin ruumiillisuuden ja identiteetin rakentajina ja osina sitä. Lisäksi tutkimuksessa lähestyttiin tatuointeja osana sosiaalista kanssakäymistä sekä sitä, miten tatuointeja tarkastellaan osana ihmisten ulkoasua. Työssä selvitettiin syitä tatuointien ottamiseen ja niihin sisällytettyihin merkityksiin. Aineistonkeruumenetelmänä käytettiin perinteistä, kasvokkain toteutettua teemahaastattelua sekä internetin välityksellä suoritettuja Messenger-haastatteluita. Haastatteluita toteutettiin yhdeksän kappaletta. Haastatelluista kolme oli naisia…
A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era
2022
The textile and apparel (fashion) industry has been influenced by developments in societal socio-cultural and economic structures. Due to a change in people’s preferences from economic functionality to supra-functionality beyond economic value, the fashion industry is at the forefront of digitalization. The growing digitalization in the fashion industry corresponds to digital fashion, which can satisfy the rapid shift in consumers’ preferences. This paper explores the evolving con-cept of innovations in digital fashion in the textile and apparel industry. Specifically, it centers on the evaluation of Amazon’s digital fashion initiatives, which have made the platform the Un…