Search results for "muoti"

Nykyaikaista naista luomassa : Kotilieden, Emäntälehden ja Toverittaren pukeutumisohjeet kansalaiskasvatuksena 1920- ja 1930-luvuilla

2019

Suomalaisen 1900-luvun alun porvarillisen naisliikkeen tavoitteena oli kasvattaa sivistyneitä, siveellisiä, taloudellisia ja ahkeria naisia. Tässä artikkelissa Arja Turunen tutkii, kuinka uudenlaisia naiskansalaisuuden ihanteita opetettiin naistenlehtien pukeutumisohjeiden kautta. Artikkelin aineistona ovat 1920- ja 1930-luvuilla Kotiliedessä, Emäntälehdessä ja Toverittaressa julkaistut pukeutumista ja muotia käsitelleet jutut. Lehtien säästäväisyyttä ja käytännönläheisyyttä painottaneet pukeutumisneuvot heijastivat lukijoiden taloudellista tilannetta, mutta artikkelissa osoitetaan, että ne samalla edustivat myös kulutuskulttuurin tuloa sekä kytkeytyivät aikakauden kansalaiskasvatuksen tavo…

Pukeutuminen ajan peilinä : nuorten naisten pukeutuminen yhteiskuntaan sidonnaisena kulttuurisena ilmiönä 1960- ja 1970-lukujen Suomessa

2016

Tässä pro gradu -työssä syvennyn nuorten naisten pukeutumiseen 1960- ja 1970-lukujen Suomessa kulttuurisena ilmiönä. Tutkimuksen keskiössä on naisten omakohtaiset kokemukset ja kertomukset. Vertaan naisten kokemustarinoita muuhun pukeutumisen tutkimukseen, jolloin saadaan aikaan mielenkiintoinen yhtälö. Tämä yhtälö heijastaa yhteiskunnan suurten suuntaviivojen muutosta, kertoo kulutustottumusten murroksesta ja kuvastaa nuorisokulttuurin esiintymistä. Tutkimuksessa sivuan, miten suomalaiset naiset omaksuivat maailmalta tulevia muotivirtauksia ja millaisia muotoja pukeutumisen tapakulttuurissa esiintyi. Työssä esittelen myös pukeutumisen eroavaisuuksia kaupunkilaisnuorten ja…

Barriers to Responsible Consumption in e-Commerce : Evidence from Fashion Shoppers

2021

This qualitative study investigates the barriers to responsible consumption in e-commerce from the online shoppers’ viewpoint. The purpose of the study is to increase our understanding of what prevents young adults from making responsible purchases in online stores in the context of fashion retail. The data were collected by interviewing ten Finnish fashion shoppers aged 23-27 years. The findings show that responsible consumption is perceived as complex and challenging. The study identified barriers related to online stores and consumers themselves. Online store implementation (product availability, information and transparency, and pricing) is vital in facilitating online shoppers’ respons…

Mothers’ self-representations and representations of childhood on social media

2023

Funding Information: This work was supported by Kone Foundation, Academy of Finland (#320370), Strategic Research Council (#327237), Strategic Research Council (#327395), Intimacy in Data-driven Culture (IDA). The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. Publisher Copyright: © 2023, Minna Kallioharju, Terhi-Anna Wilska and Annamari Vänskä. Purpose: The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood representations produce…

Marimekkoihmisiä ja marimekkomuotia : etnologinen tutkimus Marimekosta pukeutumisilmiönä

2002

Girls’ portrayals in fast fashion advertisements

2022

This study analyses the visual construction of girls and notionssurrounding young femininities articulated by 15 contemporaryadvertisements of Nordic fast fashion companies, available on theirpublic Facebook pages in Finland. A visual discourse analysis identifiessome blatantly stereotypical and a few complex visual constructions ofgirls as heterosexual, caring, innocent, sexy posers, active self-presentersand self-surveyors, carefree and environmental activists. Theimplications of our findings, particularly in shaping societal notionssurrounding girls, are discussed. The study contributes primarily to theresearch field of visual commercial representation of girls by unpackinghow their comp…

A new perspective of innovation toward a non-contact society - Amazon's initiative in pioneering growing seamless switching

2022

This paper elucidates the inside of the black box of Amazon's unique research and development (R&D) dynamism that made it the world's top R&D leader by transforming “routine or periodic alterations” into “significant improvement” during the R&D process. This dynamism also succeeded in transforming the COVID-19 pandemic period into a springboard for new innovation, leading to Amazon's notable growth notwithstanding the pandemic. An empirical analysis using a techno-economic approach focusing on Amazon's endeavor to develop a series of advanced digital fashions (ADFs) and online-based luxury brands (neo-luxury) before and during the COVID-19 pandemic was conducted. Amazon became a global appa…

Merkillinen historiassa : perustuu virkaanastujaisluentoon 3.12.2014

2015

Fashion and eroticism : men´s underwear in the context of eroticism

2001

What is the process when historically obviously neutral things are becoming loaded with mental meanings, associations and qualities, getting a new turn of expression? The article deals with the changing of men’s underwear from garments of pure utility to high fashionable, visible things. The context in which the change has taken place, the language which supports the new meanings, the forms, colours and use of the “unmentionable” are studied from an ethnological viewpoint. The author emphasises the aspects of new adaptations of the meaning of fashion in relation to changing gender roles, new ideals of the body and new mechanisms in consumer culture. peerReviewed

Fashion Technology : What Are the Limits of Emerging Technological Design Thinking?

2021

Designing intelligent technologies is a multidisciplinary process. From this perspective, fashion has continued to be an under explored dimension of technology design. While there persistently are connections between the term fashion and the clothing design industry, an historical and sociological approach to fashion reveals a much deeper and permeating understanding of the notion and its implications across the technological world. During recent popular developments, the interrelationship between fashion as a concept and technology as components and proponents of fashion – technology as fashion promoter (think of Tiktok, Instagram, Facebook and even LinkedIn for example), and technology as…