Search results for "netnography"
showing 8 items of 8 documents
¿Sin salida?: biomedicalización y resistencias en las comunidades virtuales de atención de personas diagnosticadas de agorafobia
2021
Las comunidades virtuales de atención constituyen espacios legos que cumplen con funciones distintas en la gestión del malestar. En esta investigación nos fijamos en los grupos on-line de Facebook de personas diagnosticadas de agorafobia para escrutar la articulación de respuestas legas de gestión del diagnóstico biomédico de la agorafobia como trastorno. Nos servimos de la netnografía, a través del análisis de discursos de las entradas y de entrevistas cualitativas complementarias, como diseño metodológico. El marco teórico que nos aportan los conceptos de medicalización y la biomedicalización nos sirven como coordenadas que nos permiten comprender que las articulaciones de estrategias de …
Internet of things: an exploratory study of the co-creation of value
2016
Internet Of Things (IoT) provides consumers a continuous access to real-time notifications and data. Using the « Service-Dominant Logic Theory » framework (Vargo and Lusch, 2004), this paper aims to compare brands value propositions and consumer perceptions regarding bracelets and smart watches. Data analysis is based on two sets of data collections: the first concerns the content of eight manufacturers websites; the second comes from a non-participant observation of consumer opinions about connected devices (netnography). Results show a typology of gains and pains, significant interactions between the different value components and consumers’ compensation phenomena. Furthermore, discrepanc…
Treating the crowd fairly: increasing the solvers’ self-selection in idea innovation contests
2020
Abstract The success of idea crowdsourcing contests depends on the wideness of the number of solvers that voluntarily self-select to solve the problem broadcast by the seeker and previous research has started to highlight the role of fairness in the self-selection process of solvers. This study aims at deepening the understanding concerning how fairness can influence the solvers’ self-selection. By applying a netnographic research design, we identify possible unexplored facets of fairness in the crowdsourcing context, i.e., prize award, award guaranteed, and non-blind contest. Theoretically, we drew from the organizational justice and fairness literature to develop hypotheses about how the …
The dark side of the sharing economy: Balancing value co-creation and value co-destruction
2020
The sharing economy disrupts the marketplace and brings both benefits and disadvantages into service ecosystems. We discuss principles of the S-D logic and transformative service research and explore the processes of value co-creation and co-destruction of well-being within the ecosystem of the accommodation sharing economy. Following a brief period of euphoria, the dark side of the sharing economy emerges, defined as the socially, environmentally, or economically undesirable effects introduced by the sharing economy. Airbnb introduced new realities for visitors, neighborhoods, the accommodation industry, and city councils, whereby some stakeholders are frequently found to maximize their ow…
Methodology and Methods for Analysing Websites
2017
This chapter describes the methodology, methods, and analytical schemes developed for and applied to the case study of the contrade of Siena. It presents no general research design, but, rather, demonstrates a possible method for designing one. The author suggests that “virtual ethnography” and “Netnography ” provide convincing methodological foundations for the establishment of research designs that can be combined with a phenomenological theoretical perspective. However, these approaches do not offer a satisfying methodology to analysing the content of the web pages, and therefore a possible content analysis, based on ideas from the semiotics of pragmatism, as developed by Peirce and his …
How hotel websites may discursively adjust to customer preferences using online criticism
2019
This paper explores discursive ways in which hotels may improve their own websites using online criticism to adjust to customer preferences. To this end, a combined method was used, consisting of a netnographic approach (Kozinet, 2010; Mkono, 2011, 2012) together with an interpersonal discourse framework (Hyland, 2008) applied to e-tourism genres (Suau-Jiménez, 2012, 2016). Four hotel websites, together with 200 corresponding negative reviews from TripAdvisor, were diachronically analyzed to identify common topics. Attitudinals were sough, being the core markers of online critiques, as well as boosters, acting as enhancing markers in hotel websites and paralleling criticized topics. Results…
Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector
2022
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…
Online support for vulnerable consumers: a safe place?
2017
Purpose This paper aims to examine the service experience in an online support community of consumers to understand the nature of social support and how it is experienced and enacted by vulnerable consumers. Design/methodology/approach A netnographic study was conducted to examine vulnerable consumers’ participation in an online support group for weight management. The Linguistic Inquiry Word Count (LIWC) program was used, and additionally data were coded using open coding. A hybrid approach to data analysis was undertaken using inductive and deductive methods. Findings The findings suggest online social support groups can be used as an online “third place” to support vulnerable consumers, …