Search results for "nollywood"
showing 2 items of 2 documents
A prequel to Nollywood: South African photo novels and their pan-African consumption in the late 1960s
2010
This article interrogates the history of the photo novel in Africa with particular reference to African Film, a magazine of almost pan-African circulation, published between 1968 and 1972 in South Africa. Featuring the adventures of Lance Spearman, an African crime fighter, the magazine was read widely across Anglophone Africa, from Nigeria and Ghana to South Africa, Zambia, Tanzania, Kenya and Uganda. After a brief introduction to the history of the photo novel, the author discusses the production, content, reception, and legacy of the Lance Spearman photo novels. It is argued that Lance Spearman may be understood as a crossover of James Bond and Philip Marlowe, and several influences from…
Audience involvement in creative media for development: Making sense of the semiotic interface
2017
This article explores the role that semiotic communication plays in the generation of narrative affect. It also draws on Suruchi Sood’s concept of audience involvement as being capable of increasing self-efficacy and collective-efficacy, both of which are crucial to behaviour change. It therefore, demonstrates how semiotic tropes are used in creative media narratives to elicit affect and in turn generate authentic audience involvement with the subjects of those narratives, a process which eventually has positive consequences for behaviour change communication. Hence, these narratives fueled by semiotics, become the threshing floor where potential audiences are drawn into pro-social discours…