Search results for "ohjelmistoliiketoiminta"

Evaluation Framework for Analyzing the Applicability of Criteria Lists for the Selection of Requirements Management Tools Supporting Distributed Coll…

2016

Effective requirements management and enabling tools are critical for successfully developing and maintaining services and products. The identification and selection of an appropriate requirements management tool can be a costly, time-consuming, and error-prone undertaking especially in the context of software product line requirements management, requiring the tools to support both product and platform development activities that often involve geographically distributed, collaborating, and competing stakeholders. Criteria lists have been developed to facilitate the selection. This research (1) creates an evaluation framework to review the applicability of the lists for the selection of req…

Software Business

2017

Discovering and creating business opportunities for cloud services

2016

This study focuses on how the opportunities for cloud services are detected.The study develops a framework to detect and exploit cloud-based opportunities.This study incorporates entrepreneurship theories to extend and enrich IS research. Cloud computing provides new business opportunities for firms selling or using cloud services. However, little is known about how software firms detect and exploit these opportunities. Based on in-depth qualitative case studies, this study identified two different pathways followed by software firms when they detect and exploit opportunities. In the first pathway, the opportunity is based on an existing problem and need in the market. In the case firms, th…

Business Model Canvas Should Pay More Attention to the Software Startup Team

2020

Business Model Canvas (BMC) is a tool widely used to describe startup business models. Despite the various business aspects described, BMC pays a little emphasis on team- related factors. The importance of team-related factors in software development has been acknowledged widely in literature. While not as extensively studied, the importance of teams in software startups is also known in both literature and among practitioners. In this paper, we propose potential changes to BMC to have the tool better reflect the importance of the team, especially in a software startup environment. Based on a literature review, we identify various components related to the team, which we then further suppor…

Internal Software Startups - A Multiple Case Study on Practices, Methods, and Success Factors

2020

Startups are often seen as drivers of innovation. In an attempt to leverage this potential, larger business organizations have founded internal startups as a subset of internal corporate ventures (ICV). These smaller organizations are intended to be more agile than the parent organization, in order to produce new service and product innovations using their own methods and practices independently of the organizational culture and methods of the parent organization. However, our understanding of ICVs is still lacking in terms of processes and success factors, and especially the more recent internal startups have scarcely been studied thus far. To approach this novel area of research, we take …

How to Sell SaaS: A Model for Main Factors of Marketing and Selling Software-as-a-Service

2011

Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes. In this paper we collect the key factors characterizing how to market and sell SaaS to business customers into an eight dimensional model. We also use an explorative multi-case study to observe six SaaS providers and validate the model. The interviewed providers emphasized use of the Internet for marketing communication while personal direct sale was the dominating sales approach. Customer acquisition cost was the key performance indicator for marketing and sales while customer lifetime value and churn were the KPI…

Examining business models of Software-as-a-Service companies

2013

SaaS-palveluiden markkinointi ja myynti B2B-markkinoilla

2010

Tässä tutkielmassa esitetään malli SaaS-palveluiden markkinoinnista ja myynnistä B2B-markkinoilla. Tämän kaltaista mallia tutkittavasta ilmiöstä ei ole aikaisemmin esitetty akateemisessa kirjallisuudessa, tai ainakaan tutkija ei ole tietoinen tästä. Malli muodostetaan käsitteellis-teoreettisen kirjallisuusanalyysin sekä monen tapauksen tapaustutkimuksen pohjalta. Kirjallisuusanalyysissä tarkastellaan markkinointia ja myyntiä ohjelmistoliiketoiminnassa sekä suhteutetaan SaaS-palvelut tähän kenttään. Kirjallisuusanalyysin pohjalta luotavaa mallia testataan suorittamalla monen tapauksen tapaustutkimus kuudessa suomalaisessa SaaS-ohjelmistoyrityksessä. Tutkimuksessa tunnistetaan neljä keskeistä…

A Multiple Case Study of Artificial Intelligent System Development in Industry

2020

There is a rapidly increasing amount of Artificial Intelligence (AI) systems developed in recent years, with much expectation on its capacity of innovation and business value generation. However, the promised value of AI systems in specific business contexts might not be understood, and further integrated into the development processes. We wanted to understand how software engineering processes and practices can be applied to develop AI systems in a fast-faced, business-driven manner. As the first step, we explored contextual factors of AI development and the connections between AI developments to business opportunities. We conducted 12 semi-structured interviews in seven companies in Brazi…

Schemata, Acculturation, and Cognition : Expatriates in Japan's Software Industry

2016

This multiple case based empirical study expands the knowledge around North American software and IT workers in Japan as well as the expatriate literature and discussion of cognitive schemata in cross cultural settings. The study includes eleven individuals, nine of them in software. Evidence of selection, rejection, and adjustment of cognitive schemata found in Japan's business world is presented. Changes in schemata drive cultural adjustment and acculturation. North American software and IT workers in Japan must maneuver through unfamiliar and often complex schemata to motivate, lead, manipulate, and communicate with coworkers and partners and thereby gain success. peerReviewed