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Business Model Canvas Should Pay More Attention to the Software Startup Team

Sami HyrynsalmiRafael ChaninPekka AbrahamssonJorge MelegatiAfonso SalesJuan GarbajosaNana AssyneMari SuorantaAbdullah AldaeejUsman RafiqJuhani RiskiAtte ElonenAnh Nguyen-ducKai-kristian KemellHenry Edison

subject

FOS: Computer and information sciencesliiketoimintamallitEmpirical databusiness model canvasComputer science02 engineering and technologyBusiness modelstartup-yrityksettiimitComputer Science - Software EngineeringSoftware0502 economics and business0202 electrical engineering electronic engineering information engineeringmenestystekijätInformáticabusiness.industry05 social sciencessuccess factorSoftware development020207 software engineeringBusiness Model CanvastiimityöteamSoftware Engineering (cs.SE)software startupEngineering managementohjelmistoliiketoimintabusinessohjelmistokehitys050203 business & management

description

Business Model Canvas (BMC) is a tool widely used to describe startup business models. Despite the various business aspects described, BMC pays a little emphasis on team- related factors. The importance of team-related factors in software development has been acknowledged widely in literature. While not as extensively studied, the importance of teams in software startups is also known in both literature and among practitioners. In this paper, we propose potential changes to BMC to have the tool better reflect the importance of the team, especially in a software startup environment. Based on a literature review, we identify various components related to the team, which we then further support with empirical data. We do so by means of a qualitative case study of five startups. peerReviewed

10.1109/seaa51224.2020.00063https://hdl.handle.net/11250/2788300