0000000000144443
AUTHOR
Atte Elonen
Business Model Canvas Should Pay More Attention to the Software Startup Team
Business Model Canvas (BMC) is a tool widely used to describe startup business models. Despite the various business aspects described, BMC pays a little emphasis on team- related factors. The importance of team-related factors in software development has been acknowledged widely in literature. While not as extensively studied, the importance of teams in software startups is also known in both literature and among practitioners. In this paper, we propose potential changes to BMC to have the tool better reflect the importance of the team, especially in a software startup environment. Based on a literature review, we identify various components related to the team, which we then further suppor…
An empirical evaluation of business model canvas in software startups : a team perspective
Business model canvas is a commonly used tool among software startups. The tool aims to help companies develop business models and new strategies. Even though the model has been widely adapted among software startups a lack of scientific research regarding the topic can be found. This thesis evaluates how the business model canvas should be further devel- oped when it comes to early stage software startups. This is done with a team perspective. First, an understanding of software startups is created. Secondly, based on the literature the Team Component is presented including the con- structs of resources, networks, self-organization and way of working. After this, the scope is widened to bu…