Search results for "pää"

Theorizing expectations as enablers of intangible assets in public relations: Normative, predictive, and destructive

2019

Expectations intersect with many areas of public relations, yet conceptual and theoretical understandings of expectations have not been strong in public relations research. In fact, expectations are often discussed at a cursory level, expectation theories are seldom applied, and the concept of expectations is not problematized. In this article, therefore, we explore the role of expectations in public relations and illustrate how expectations shape organizational relationships, particularly by enabling or destroying the creation of organizational intangible assets. We identify gaps in how expectations are addressed in public relations, present the results from a literature review of 159 acad…

An effectual approach to executing dynamic capabilities under unexpected uncertainty

2022

This study investigates how business-to-business (B2B) firms navigate contexts of unexpected uncertainty. Building on the theories of effectuation and dynamic capabilities, the study develops a model that highlights how effectual decision-making logic is manifested in the activities B2B firms employ to sense and seize new opportunities and threats and transform existing business operations. The qualitative data were collected in two phases (before and after the COVID-19 outbreak) and consisted of 24 interviews with 13 B2B firms. The findings demonstrate a strong reliance on managers' effectual decision-making in situations of unexpected uncertainty and provide a set of key activities that h…

Marketing or methodology? : Exposing the fallacies of PLS with simple demonstrations

2023

Purpose Over the past 20 years, partial least squares (PLS) has become a popular method in marketing research. At the same time, several methodological studies have demonstrated problems with the technique but have had little impact on its use in marketing research practice. This study aims to present some of these criticisms in a reader-friendly way for non-methodologists. Design/methodology/approach Key critiques of PLS are summarized and demonstrated using existing data sets in easily replicated ways. Recommendations are made for assessing whether PLS is a useful method for a given research problem. Findings PLS is fundamentally just a way of constructing scale scores for regression. PL…

Kalmbergin kartasto R V : List 10

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Interactive Multiobjective Robust Optimization with NIMBUS

2018

In this paper, we introduce the MuRO-NIMBUS method for solving multiobjective optimization problems with uncertain parameters. The concept of set-based minmax robust Pareto optimality is utilized to tackle the uncertainty in the problems. We separate the solution process into two stages: the pre-decision making stage and the decision making stage. We consider the decision maker’s preferences in the nominal case, i.e., with the most typical or undisturbed values of the uncertain parameters. At the same time, the decision maker is informed about the objective function values in the worst case to support her/him to make an informed decision. To help the decision maker to understand the behavio…

Complementary Judgment Matrix Method with Imprecise Information for Multicriteria Decision-Making

2018

The complementary judgment matrix (CJM) method is an MCDA (multicriteria decision aiding) method based on pairwise comparisons. As in AHP, the decision-maker (DM) can specify his/her preferences using pairwise comparisons, both between different criteria and between different alternatives with respect to each criterion. The DM specifies his/her preferences by allocating two nonnegative comparison values so that their sum is 1. We measure and pinpoint possible inconsistency by inconsistency errors. We also compare the consistency of CJM and AHP trough simulation. Because preference judgments are always more or less imprecise or uncertain, we introduce a way to represent the uncertainty throu…

NAUTILUS Navigator : free search interactive multiobjective optimization without trading-off

2019

We propose a novel combination of an interactive multiobjective navigation method and a trade-off free way of asking and presenting preference information. The NAUTILUS Navigator is a method that enables the decision maker (DM) to navigate in real time from an inferior solution to the most preferred solution by gaining in all objectives simultaneously as (s)he approaches the Pareto optimal front. This means that, while the DM reaches her/his most preferred solution, (s)he avoids anchoring around the starting solution and, at the same time, sees how the ranges of the reachable objective function values shrink without trading-off. The progress of the motion towards the Pareto optimal front is…

Multi-scenario multi-objective robust optimization under deep uncertainty: A posteriori approach

2021

This paper proposes a novel optimization approach for multi-scenario multi-objective robust decision making, as well as an alternative way for scenario discovery and identifying vulnerable scenarios even before any solution generation. To demonstrate and test the novel approach, we use the classic shallow lake problem. We compare the results obtained with the novel approach to those obtained with previously used approaches. We show that the novel approach guarantees the feasibility and robust efficiency of the produced solutions under all selected scenarios, while decreasing computation cost, addresses the scenario-dependency issues, and enables the decision-makers to explore the trade-off …

The price of multiobjective robustness : Analyzing solution sets to uncertain multiobjective problems

2021

Defining and finding robust efficient solutions to uncertain multiobjective optimization problems has been an issue of growing interest recently. Different concepts have been published defining what a “robust efficient” solution is. Each of these concepts leads to a different set of solutions, but it is difficult to visualize and understand the differences between these sets. In this paper we develop an approach for comparing such sets of robust efficient solutions, namely we analyze their outcomes under the nominal scenario and in the worst case using the upper set-less order from set-valued optimization. Analyzing the set of nominal efficient solutions, the set of minmax robust efficient …

Decision making in multiobjective optimization problems under uncertainty: balancing between robustness and quality

2018

As an emerging research field, multiobjective robust optimization employs minmax robustness as the most commonly used concept. Light robustness is a concept in which a parameter, tolerable degradations, can be used to control the loss in the objective function values in the most typical scenario for gaining in robustness. In this paper, we develop a lightly robust interactive multiobjective optimization method, LiRoMo, to support a decision maker to find a most preferred lightly robust efficient solution with a good balance between robustness and the objective function values in the most typical scenario. In LiRoMo, we formulate a lightly robust subproblem utilizing an achievement scalarizi…