Search results for "percepção"
showing 7 items of 7 documents
Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador
2020
Resumen El objetivo de este trabajo fue analizar la incidencia del desarrollo sostenible sobre la cadena de efectos: valor percibido - capital de marca - lealtad. Para ello, se propone un modelo teórico de relaciones que se contrasta a partir de una muestra de 317 clientes de hiper mercados en Ecuador. Los resultados, aplicando una metodología exploratoria y confirmatoria, combinada con regresión por mínimos cuadrados parciales, mostraron que tanto las acciones de desarrollo sostenible como el valor percibido son pilares maestros sobre los que se puede apoyar la estrategia minorista. Ambas se muestran como variables clave por su naturaleza, en cuanto son multidimensio nales, y por su alcanc…
A Universidade e o futuro : percepção de docentes universitários
2019
Neste artigo procura-se conhecer a percepção dos professores sobre a universidade na actualidade. A percepção de Universidade surge, na voz dos professores, centrada na descrição da sua missão, em particular como contexto de produção e difusão de conhecimento para a sociedade, como espaço de pensamento criativo e crítico sobre o mundo, como espaço interdisciplinar e como sistema centrado no ensino e na investigação. Inclui, também, características relativas à sua estrutura e funcionamento como a excessiva hierarquização, burocratização, competitividade, desumanização e hipervalorização da bibliometria.
VALIDACIÓN DE UNA ESCALA PARA EL ANÁLISIS DE LAS PERCEPCIONES DE LOS RESIDENTES SOBRE EL IMPACTO SOCIAL DE UN CENTRO DEPORTIVO
2019
Resumen La finalidad de este estudio es validar una escala para el análisis de las percepciones de los residentes sobre el impacto social de un centro deportivo. Se recogió una muestra de 406 residentes del municipio de Moncada (Valencia), con un error de muestreo de ±4,82, que contestaron a una encuesta de 31 ítems que recogían posibles impactos sociales derivados de la presencia del centro deportivo en la localidad. La aplicación de análisis factorial exploratorio y confirmatorio redujo la escala a 28 indicadores distribuidos en siete dimensiones de impacto: impacto sociocultural, impacto socioeconómico, impacto en la imagen y la promoción del municipio, impacto en el desarrollo urbano y …
Escala multidimensional aplicada aos estudos de apreciação musical
2009
The multidimensional scaling (MDS) originates from a set of techniques for analyzing proximity of data, which is obtained through the judgments of participants who concomitantly compare several stimuli in various dimensions. The analysis of proximity judgments produces an analysis in which points represent the relationship existent between stimuli in a Euclidean space. The configuration of stimuli in the space defined by these dimensions permits to make inferences about the underlying perceptual universe of the studied group. Literature reveals that MDS is enlarging the study of music and the measurement of its structural properties. La escala multidimensional (MDS) deriva de una familia de…
Percepción social de la importancia, el impacto y los beneficios esperados de la celebración de los Juegos Mediterráneos de Tarragona en 2017
2021
The purpose of this study was to analyse the evolution between 2009 and 2010 of residents of Tarragona's perceptions of the importance, impact and expected benefits of hosting the 2017 Mediterranean Games in Tarragona. A questionnaire was administered to two random samples of residents of Tarragona one year apart. The results showed high percentages of people who felt that this sporting event is either quite important or very important from an economic, social and sporting perspective and that it also has a high local and regional impact, albeit not so much at a national or international level. The residents felt that hosting the Mediterranean Games in Tarragona would be quite a benefit to …
Efeitos da Responsabilidade Social Corporativa na lealdade do consumidor com a marca
2019
Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/methodology/approach – We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.1. Data were obtained using an online survey of 351 Spanish sportswear consumers. Findings – This study illustrates that CSR associations have a direct, positive influence on loyalty, and an indirect influence through their positive effect on brand awareness and consumer satisfaction.…
ANÁLISE DA PERCEPÇÃO DOS RESIDENTES SOBRE O IMPACTO CULTURAL E DESPORTIVO DE UM GRANDE PRÊMIO DE FÓRMULA 1
2013
The aim of this study is to analyze the resident’s perception about the cultural and sport impact of European Formula 1 Grand Prix. Cluster analysis was performed by combining hierarchical and non-hierarchical methods, which allowed us to differentiate three groups with different perceptions towards sporting event: Unfavorable, Moderate Unfavorable and Moderate Favorable. Most residents believe that this event has no significant impact to cultural and sporting level. Also, differences were found between the three groups of residents in the interest of Formula 1, the support for the event, attendance and the degree of identification.