Search results for "popular"
showing 10 items of 1042 documents
The Principles of Creating a Balanced Investment Portfolio for Cryptocurrencies
2019
Despite their novelty, cryptocurrencies have by now acquired certain popularity due to convenience in making payments, high speed of transactions and the application of modern technology to ensure transaction security among other things. The aim of this research is to evaluate cryptocurrencies as an investment instrument. The tasks of the research are as follows: (i) to evaluate a hypothesis about potential profitability of the cryptocurrency investment portfolio, (ii) to analyse cryptocurrency investment profitability, (iii) to assess the attractiveness of creating an investment portfolio of cryptocurrencies, and (iv) to provide recommendations to a potential investor for creating an inves…
A Growing Sector After the Impact of the Great Recession in Spain
2020
In Spain, fitness has developed into a sector that offers a series of services associated with an active and healthy lifestyle for the body transformation, recreation and physical exercise of its users. This chapter examines the evolution of fitness in Spain parallel to the changes in the population’s sports habits. The study examines the popularity of fitness and its position in the Spanish sports system and the organisational and economic characteristics of the sector (main operators, types of gyms, activities offered, infrastructures, employment, membership fees, revenues), as well as the sociodemographic profile of the practitioners. To do so, a large number of studies and reports carri…
Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the…
2018
Over the past decade, new techniques have been developed to entice and persuade advertisement viewers. One technique, which has grown in popularity, is the use of drones to capture images within an...
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
2021
Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since natural product consumption offers several personal and environmental benefits, it would be worthwhile to understand consumers’ tendency to let fake news influence their consumption decisions. Accordingly, the current study examined the association of fake news and purchasing behaviour towards natural personal care products, utilising Stimulus-Organism-Behaviour-Consequence (SOBC) as the theoretical framework. The study proposed openness to change as the stimulus, perceived b…
What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups
2021
Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high purchase intentions and positive associations with the product post-consumption. Although this success has not yet been reflected for local food consumption, research in this area has remained limited. The present study addresses this gap by examining the antecedents of brand love for both the local food distribution system and the local food it distributes. The study thus employs the stimuli-organism-response (SOR) theory, which indicates that certain environmental stimuli in…
Peer presence promotes popular choices: A “Spicy” field study on social influence and brand choice
2021
Abstract Retail research has highlighted how the presence of others can affect consumers' brand evaluations, purchase intentions, and choice behavior. This field study investigated whether the presence (vs. absence) of peers and other consumers, respectively, could influence consumers' propensity to purchase popular brands (i.e., a market leader) within a given product category. Consumers at a supermarket were observed when standing in front of a spice shelf and their choices were analyzed as a function of whether they shopped alone or in the presence of peers versus other consumers. The results revealed that peer presence, but not the mere presence of other consumers, increased consumers' …
Predictors of tourist engagement: Travel motives and tourism destination profiles
2020
Abstract The aim of this study is to investigate the influence of travel motives and regional tourism destinations on positive/negative engagement with a destination management organisation (DMO). According to previous literature, travel motives were classified as push and pull motives, and regional tourism destinations were classified by tourist demand behaviour. To achieve the objective, the totality of posts about regional tourism destinations published on the Brand Spain's Official Facebook Fanpage during a year were analysed (418), along with audience reactions (127,750), comments (3219) and shares to such posts. A content analysis was performed, with a regression analysis (optimal sca…
Gozos a la gloriosa Santa Marta , patrona de la villa de Villajoyosa.
El full orlat Grav. xil. enmarcat de la santa, flanquejat per gerros amb flors El text del goig a tres col. separades per filets
Gozos a la gloriosa Santa Marta virgen, que se venera en el Convento de Santa Ursula de Religiosas Agustinas Descalzas.
El full orlat Grav. xil. enmarcat de la santa, flanquejat per gerros amb flors El text del goig a tres col. separades per filets
Gozos a la gloriosa Santa Marta virgen, que se venera en el Convento de Santa Ursula de Religiosas Agustinas Descalzas.
El full orlat Grav. xil. enmarcat de la santa, flanquejat per gerros amb flors El text del goig a tres col. separades per filets