Search results for "promotion"
showing 10 items of 731 documents
Retos de la investigación psicológica en salud mental
2016
The magnitude and impact of mental disorders does not correspond to the resources devoted to research and attention. Although we have made significant progress in their understanding and the efficacy of the psychological treatments, we are still far from an optimal situation. This paper focuses on one of the major issues which we consider fundamental challenges and needs in this area, the increase in research focusing on psychopathology, especially on the mechanisms and processes that explain and maintain mental disorders, as a key point for the design and development of new psychological interventions for the prevention, treatment, and promotion of mental health. The aim is to promote disc…
Bicycle Rider Behavior and Crash Involvement in Australia.
2021
This research investigated how behaviours and attitudes of bicycle riders influence crash frequency and severity. The study recruited 1102 Australian bicycle riders for an online survey. The survey comprised questions on demographics, frequency of riding and the number and severity of traffic crashes during the last five years. The survey included the Cycling Behaviour Questionnaire and the Cyclist Risk Perception and Regulation Scale. Overall, there were low levels of errors and violations reported by participants indicating that these behaviours were on average never or rarely exhibited while riding a bicycle. Conversely, participants reported high levels of engagement in positive behavio…
Wykorzystanie modelu PESO do pomiaru poziomu ekspozycji i zaangażowania w prowadzonych w mediach społecznościowych działaniach promocyjnych pośrednik…
2019
Rosnącej popularności mediów społecznościowych, towarzyszy wzrost znaczenia jakości i częstotliwości treści publikowanych w Internecie. Pociąga to za sobą ciągłą analizę między innymi z zakresu ekspozycji i zaangażowania internautów w mediach. Wśród wielu dostępnych narzędzi do przeprowadzenia powyższej analizy w niniejszej pracy wykorzystano model PESO – Dona Bartholomewa. Celem artykułu jest implementacja modelu PESO (pomiaru mediów społecznościowych na wielu poziomach) na rynku nieruchomości oraz analiza poziomu ekspozycji i zaangażowania w mediach społecznościowych pośredników w obrocie nieruchomościami. Celem szczegółowym jest analiza zawartości informacyjnej wpisów, materiałów wideo, …
Aspectos pragmático-lingüísticos del discurso del turismo de aventura: estudio de un caso: estudio de un caso
2014
El objetivo de este trabajo es ofrecer una visión general del discurso turístico con respecto a sus principales características pragmático-lingüísticas y contrastarlo con un subsegmento turístico concreto. En este caso, nos aproximaremos al turismo de aventura, un tipo de turismo que está creciendo exponencialmente en los últimos años y que, por tanto, está ganando importancia en el sector turístico en España. Para ello, analizaremos un corpus de textos promocionales sobre este tipo de turismo a fin de ejemplificar dichas características e ilustrar a los traductores profesionales acerca de las posibles dificultades que puedan encontrar durante la traducción de este tipo de textos al español…
Gestión del léxico turístico en páginas webs hoteleras de promoción: un ejemplo en alojamientos de la comunidad balear
2014
En este trabajo se muestran las nuevas posibilidades de gestión del léxico turístico a partir del análisis de páginas webs de promoción de alojamientos turísticos con la que se ha nutrido una base de datos. Se ilustrará la influencia decisiva del canal Internet en la promoción turística y las características con sello propio del nuevo discurso turístico generado en la web 2.0. Expertos en marketing y lingüistas se adaptan al cambio radical de paradigma y de género (cibergénero, macrogénero) con productos competitivos basados en la atribución continua de nuevos significados al léxico. Finalmente se presenta un modelo de trabajo con el corpus resultante de un grupo representativo de alojamien…
The Relationship Between Goal Orientation, Social Comparison Responses, Self-Efficacy, and Performance
2008
The present study examined whether social comparison responses (identification and contrast in social comparison) mediated the relationship between goal orientation (promotion and prevention) and self-efficacy, and whether self-efficacy was subsequently related with a better performance. As expected, the results showed that promotion-oriented individuals – who are focused on achieving success – had higher self-efficacy than prevention-oriented individuals – who are focused on avoiding failure. Only one of the social comparison responses had a mediating role. That is, the tendency to contrast oneself with others who were doing better mediated the relationship between a prevention goal orien…
Is mental health literacy for depression associated with the intention toward preventive actions? A cross-sectional study among university students
2021
Objective Mental Health Literacy (MHL) might play an important role in preventing depression. This study assessed the MHL level for depression of university students and its association with intentions toward preventive actions against depression. Participants: University students (n = 315) were surveyed online. Methods: MHL level and group differences were analyzed using t-tests and one-way ANOVA. To investigate the relation between MHL and the intention for preventive actions against depression, correlation and regression analyses were performed. Results: The mean MHL level of the participants was reasonably high (42.65 of 75 points). MHL levels differed significantly between different gr…
La Promoción y Educación para la Salud desarrollada desde los centros educativos como herramienta clave de las intervenciones de salud
2012
ABSTRACT Promotion and Health Education developed from Schools is one of the key tools of health interventions. Access to children and young people is almost complete because of the obligatory education. In the period of the obligatory people education are more receptive for the learning, being the period of the vital development in which acquire major life habits that are consolidated with the years (physical activity, food, etc.) It also is an area of social intervention that counts with health workers who have high qualifications from the pedagogical point of view. In this context, the main objective of ESP is to develop activities and encourage the students to achieve the highest attain…
Young People in the Social World of Physical Activities : Meanings and Barriers
2022
Physical inactivity has become one of the leading risk factors for non-communicable diseases (NCDs) and death worldwide. From the future perspective it is alarming that in the group of young people few meet the recommendations. In this respect, physical activity promotion in general and physical education have challenges and new approaches are needed. In this study, the theoretical framework is based on the physical activity relationship (PAR) approach and the barriers were grouped according to the ecological model. The aim of the study was firstly to present both the meanings and barriers of physical activity in a comprehensive Finnish population of 11–15 year old (n = 2728) and secondly t…
The Children of Risk Communication
2022
For the management of the COVID-19 pandemic, risk communication has been a much-needed preventive and educative action to support citizens – including children – to adopt preventive and health protective measures. However, the COVID-19 pandemic is not the only health concern at hand that has raised concerns about the health status of children and required disease-preventive strategies. Bearing in mind the mental health problems and learning losses reported during the pandemic, in this commentary, we will argue that by now, it is time to consider critically if there could be more space for positive communication and education, both alongside and as an integral part of risk communication, to…