Search results for "reality"
showing 10 items of 662 documents
In vivo versus augmented reality exposure in the treatment of small animal phobia: A randomized controlled trial
2016
Although in vivo exposure is the treatment of choice for specific phobias, some acceptability problems have been associated with it. Virtual Reality exposure has been shown to be as effective as in vivo exposure, and it is widely accepted for the treatment of specific phobias, but only preliminary data are available in the literature about the efficacy of Augmented Reality. The purpose of the present study was to examine the efficacy and acceptance of two treatment conditions for specific phobias in which the exposure component was applied in different ways: In vivo exposure (N = 31) versus an Augmented Reality system (N = 32) in a randomized controlled trial. “One-session treatment” guidel…
Virtual and augmented reality: Advancing research in consumer marketing
2020
Abstract Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact on a variety of marketing practices and are attracting increasing attention from marketing researchers. In this article, we review developments in VR/AR applications and research in the area of consumer marketing. We propose a conceptual framework for VR/AR research in consumer marketing that centers around consumer experiences provided by VR/AR applications along the customer journey and the effectiveness of such applications, and delve into the key concepts and components of the framework. Next, we provide a comprehensive overview of VR/AR applications in current practices and extant researc…
Consumer behavior with augmented reality in retail: a review and research agenda
2021
Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about ne…
Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study
2016
This study integrates neuroscientific tools such as data from eye movements, store navigation, and brand choice in a virtual supermarket into a single source data analysis to examine consumer choice, customer experience, and shopping behavior in a store. Through qualitative comparative analysis, the findings suggest that a high level of attention to a brand and slow eye movements between brands lead to additional brand purchases within the product category. This study points out that the key driver of additional brand choices is the time buyers spend on the first choice, showing that the allocation of less for the first choice triggers additional purchases Within the product category and, t…
The emperor’s new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
2023
Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it urgent to understand the drivers and consequences of the exploration of styles in VTO contexts (herein called self-explorative engagement). Notably, little is known about the antecedent and outcomes of the personalized self-explorative experience central to VTOs. This paper aims to fill this knowledge gap. Design/methodology/approach An online quasi-experiment (N = 500) was conducted in the context of fashion and beauty VTOs. Participants were asked to virtually try on sunglasses or lipsticks and subsequently…
Effect of NaClO disinfection/cleaning on passive films on AISI 316L
2020
Abstract 316 L stainless steel samples were passivated in NaClO containing solutions in order to simulate disinfection processes. Passive films were grown at the open circuit potential by immersion in NaClO aqueous solutions at different concentrations and temperature in order to understand how exposure to aggressive environments could affect subsequent corrosion resistance of SSs. In the attempt to study the passive film growth mechanism, in-situ Open Circuit Potential measurements were performed in the same growth solutions. Photoelectrochemical and impedance investigation of passive films was carried out in order to link their solid state properties with their corrosion behaviour.
Corrosion resistance of passive films on different stainless steel grades in food and beverage industry
2020
Abstract Passive films were grown on 304 L, 316 L and Duplex stainless steels by immersion at open circuit potential in solutions mimicking food and beverage industry environments. In acidic food stainless steel surfaces are covered by Cr rich passive films, and generalized dissolution occurs on their surface with consequent ions release into the electrolyte. In fatty food the concentration of released ions is significantly lower since generalized corrosion does not occur, but the loss on MnS inclusions strongly reduces the polarization resistance in this environment especially for 304 L due to its higher localized corrosion susceptibility with respect to the other grades.
Photoelectrochemical and XPS characterisation of oxide layers on 316L stainless steel grown in high-temperature water
2015
Passive films on AISI 316L stainless steel were grown by exposure in high temperature (300 °C and 150 bar) water. X-ray photoelectron spectroscopy was employed to study their composition as a function of immersion time. A photoelectrochemical investigation, supported by electrochemical and impedance measurements, allowed to get information on the solid-state properties of the investigated layers. The experimental results suggest the formation of a stratified layer with an outer iron-rich layer and an inner Cr-rich oxide layer, whose relative thickness and composition are dependent on the immersion time.
Influence of the Chemical Dissolution of MnS Inclusions on the Electrochemical Behavior of Stainless Steels
2005
Immersion of stainless steel containing a well-controlled density of MnS inclusions in 1 M NaCI, pH 3 leads to the chemical dissolution of these heterogeneities. This process was studied using in situ atomic force microscopy and the dissolution rate of MnS inclusions was estimated between 0.01 and 0.19 μm 3 /min. The effects of MnS dissolution on the chemical composition and the local electrochemical behavior of the specimen surface were investigated using secondary ion mass spectroscopy, X-ray photoemission spectroscopy, and the electrochemical microcell technique. It was shown that stable CrS and unstable FeSO 4 were formed. The size of the areas around MnS inclusions affected by the pres…
Evaluation of microhardness, sorption, solubility, and color stability of bulk fill resins : a comparative study
2020
Background Due to the increasing popularity of bulk fill resins, there is a concern that their components can be leached; this is because these are inserted in a single 4-5 mm increment. This in vitro study evaluated the microhardness, sorption, solubility, and color stability of three restorative bulk fill resins, namely: Filtek Bulk Fill (FBF), Tetric N-Ceram Bulk Fill (TNC), and Opus Bulk Fill (OBF). Material and Methods Cylindrical samples were fabricated to be 15 mm in diameter and 1 mm thick (n = 10). For the microhardness test, three random indentations were formulated on the samples using a micro-durometer with a load of 300 gf for 15 s. Sorption and solubility were then evaluated (…