Search results for "retoriikka"

Employee Rhetoric in the Acceptance or Rejection of Corporate Environmentalism

2016

This study explores how employees in a Finnish financial company use rhetorical strategies to accept or reject corporate environmentalism. It is based on a qualitative study in which face-to-face interviews were conducted among 30 employees. The study shows how employees rejected corporate environmentalism by dissociating their employer from polluters or by dissociating environmental values from other values in the financial business. It also shows how they accepted corporate environmentalism by associating it with other business virtues and by associating the employer with polluters. The study identifies rhetorical strategies as a means for employees to construct an understanding of corpor…

"Salvation from unhappines by doing one's best" : a rhetorical analysis on Joel Osteen's sermons in the light of the US culture and values

2014

Tiivistelmä – Abstract Tämä laadullinen tutkimus keskittyy Joel Osteenin saarnoihin. Hän johtaa maan suurinta seurakuntaa, Lakewood-kirkkoa Texasin Houstonissa, USA:ssa. Tutkielma pyrkii vastaamaan kahteen tutkimuskysymykseen: 1) Mitkä ovat Osteenin eniten käyttämät retoriset keinot, ja kuinka ne näkyvät hänen saarnoissaan? 2) Miten Osteen käyttää hyväkseen kristillisiä oppeja ja Raamatun auktoriteettia vedotakseen kuulijoidensa kulttuurillisiin arvoihin? Aineiston prominentit retoriset keinot ovat toisto, kielikuvat, pronominien käyttö sekä pronominien suhde neuvojen ja käskyjen antamiseen. Tarkasteltavat kolme kulttuurista pääarvoa ovat individualismi, itsehoito sekä materialismi. Näiden …

European culture, history, and heritage as political tools in the rhetoric of the Finns Party

2019

Various studies have indicated how notions and (mis)interpretations of national history, heritage, and culture are utilized by diverse populist and extremist political parties in Europe. However, scholars have less explored how the idea of a common European history, heritage, and culture are used by these parties to justify their xenophobic, anti-immigration, anti-globalization, and monoculturalist political attitudes and the defense of ‘us’. This chapter focuses on this question by examining the political rhetoric of the Finns Party, the core populist party in Finland. The data consists of selected texts discussing broadly the topics of the EU, Europe, nation, identity, and/or culture, pub…

Israel vs. palestiinalaiset: konfliktin transformaatio vai pintaretoriikkaa? : pääministeri Jitzhak Rabinin puheiden ja haastatteluiden kautta tulkit…

2003

Tekosyiden aika on ohi! : Sipilän ja Rinteen hallitusohjelmapuheet vertailussa

2019

Social construction of quality in software development

2011

The Soldiers of Odin Finland : From a local movement to an international franchise

2019

This chapter analyzes the growth of the Soldier of Odin Finland from a local phenomenon to an international movement, exploring the reasons behind both the success of the SOO, and its later decline in Finland as well as internationally. Additionally, the chapter describes the connections of the SOO with the Finnish extreme right and competition they had with other street patrol organizations. It scrutinizes the rhetoric they use and the ideology they share, and analyzes profiles of SOO leaders in Finland. The chapter is based on data drawn from interviews with Soldiers of Odin and other street patrol groups, police and court files, and online observation. peerReviewed

Representation, nation and time : the political rhetoric of the 1866 parliamentary reform in Sweden

2000

Sylviasta, Sylvialle, Sylviana : retoriikka ja merkityksenmuodostus osoitteessa www.sylviaplathforum.com

2016

This study explores the writings of Sylvia Plath Forum, a discussion forum in the Internet that was launched in 1998. Using Norman Fairclough’s critical discourse analysis, Chaïm Perelman’s theory of argumentation, Kenneth Burke’s idea of identification as the basis of rhetoric, and René Girards’s theory of mimetic desire as its framework this study looks into the forum’s meaning-making processes and the ways the author Sylvia Plath (1932-1963) and her readers are represented on the forum. Attention is paid especially to meaning-making practices that are connected with literary studies, feminism, medicalization, and cultic phenomena. Furthermore, cultic discourse and fan discourse are under…

Hallittu tasa-arvo : sukupuolten välinen tasa-arvo ja argumentaatio kuntien tasa-arvosuunnitelmissa

2008

Tutkielman kohteena ovat kunnissa laaditut henkilöstöpoliittiset tasa-arvosuunnitelmat. Laki naisten ja miesten välisestä tasa-arvosta (Tasa-arvolaki) velvoittaa kaikki säännöllisesti yli 30 henkilöä työllistävät työpaikat laatimaan tasa-arvosuunnitelman, jonka tarkoitus on edistää tasa-arvoa. Tutkimuksen tehtävänä on selvittää retoriikka- ja tekstianalyysin avulla sitä, millaista tasa-arvoa aineiston tasa-arvosuunnitelmissa rakennetaan, millaisia argumentteja niissä esitetään ja pohtia näiden kautta sitä, millaisia tasa-arvopolitiikan instrumentteja suunnitelmat ovat – toteutuuko tasa-arvo suunnitelmilla. Aineistoni tasa-arvosuunnitelmat ovat tiukasti hallinnolliseen kontekstiinsa sidottuj…