Search results for "rhetorica"

La iconografía en la era digital: hacia una heurística para el estudio del contenido de las imágenes medievales

2014

Este artículo invita a reflexionar sobre la validez de la iconografía como método para describir los temas representados en las obras artísticas medievales. En esta ocasión, se ha puesto un mayor énfasis en investigar sus implicaciones epistemológicas y los sesgos que resultan del proceso de transformar las imágenes en palabras. El objetivo principal es tratar de que aflore la llamada 'brecha semántica', una especie de barrera que impide representar verbalmente un medio no léxico, como es el visual, de manera satisfactoria y sin mermas. Tras un sucinto recorrido por el pensamiento griego, con un especial interés por la écfrasis, se sugiere que el aparente equilibrio entre las capacidades se…

“Another Munich We Just Cannot Afford”: Historical Metonymy In Politics

2016

The appeasement of Hitler and the Munich Agreement is a rhetorical comparison used commonly in international relations to defend politico-military action. On the basis of conceptual history and rhetorics, we examine cases of political speech in this paradigm. Firstly, we discuss time and conceptualize experience into first and second order experiences. Secondly, the roles of metaphor, metonymy and analogy in relation to thought and action are examined. We then contextualise Munich 1938, and present three cases demonstrating the political usage of this metonymy since WWII. These range from the Suez Crises to the Gulf War and on-going War on Terror. These cases show that “Munich” can be used …

<i>The Ideological Framework of the French Nouvelle Droite and the Contemporary Finnish Far Right</i>

2015

This article deals with the xenophobic discourse of contemporary Finnish anti-immigrationists, namely the anti-immigration faction of the Perussuomalaiset party and its 'metapolitical' background organisation - Suomen Sisu. It focuses on two main themes - differentialism and anti-egalitarianism - as they have been conceptualised by the French Nouvelle Droite (ND) and the European New Right. Because these themes have been used to serve a variety of anti-immigration movements and parties within Europe, the article examines whether the selective reception of differentialism and anti-egalitarianism have a part to play in the xenophobic discourse within Finnish politics as well. The Finnish anti…

Retoriskie līdzekļi IKEA satura mārketinga tekstos

2018

Mūsdienu patērētāji dod priekšroku zīmoliem, kuru vērtību sistēma ir tāda pat kā šo patērētāju. Viņi atzīst par labāku individualizētu pieeju sev, izklaidējošu saturu, kurā dalīties ar saviem kontaktiem, daudz vizuālās informācijas un emocionālus stāstus. Tāpēc bakalaura darba mērķis bija izpētīt, cik plaši IKEA izmanto retoriskos līdzekļus satura mārketinga tekstos IKEA tīmekļa lapā Apvienotajā Karalistē, lai izraisītu pozitīvu klientu atbildes reakciju. Tā kā IKEA tiek uzskatīts par satura mārketinga gigantu no IKEA Apvienotās Karalistes mājaslapas tika izvēlēti 20 raksti, kuri tika analizēti. Pētījuma rezultāti parādīja to, ka retoriskie līdzekļi tika izmantoti 83 reizes. Visizplatītākās…

An Enhanced Fear Appeal Rhetorical Framework: Leveraging Threats to the Human Asset Through Sanctioning Rhetoric

2015

Fear appeals, which are used widely in information security campaigns, have become common tools in motivating individual compliance with information security policies and procedures. However, empirical assessments of the effectiveness of fear appeals have yielded mixed results, leading IS security scholars and practitioners to question the validity of the conventional fear appeal framework and the manner in which fear appeal behavioral modeling theories, such as protection motivation theory (PMT), have been applied to the study of information security phenomena. We contend that the conventional fear appeal rhetorical framework is inadequate when used in the context of information security t…

Speak their Language : Designing Effective Messages to Improve Employees’ Information Security Decision Making

2018

Employee disinterest in information security remains one of the greatest impediments to effective information security management programs. How can organizations enhance the persuasiveness of the information security messages used to warn employees of threats and encourage employees to take specific actions to improve their security? We use fear appeal theory and the elaboration likelihood model to argue that security messages presented using more personally relevant language are more likely to induce employees to engage in the recommended protective security behaviors. Our strategy uses organization identification theory to segment employees into two groups and then develops security messa…

Comprehension effects of signalling relationships between documents in search engines

2010

A key task for students learning about a complex topic from multiple documents on the web is to establish the existing rhetorical relations between the documents. Traditional search engines such as Google(R) display the search results in a listed format, without signalling any relationship between the documents retrieved. New search engines such as Kartoo(R) go a step further, displaying the results as a constellation of documents, in which the existing relations between pages are made explicit. This presentation format is based on previous studies of single-text comprehension, which demonstrate that providing a graphical overview of the text contents and their relation boosts readers' comp…

Prevalencia e influencia de la violencia homofóbica sobre la sintomatología depresiva y el nivel de autoestima

2020

Las personas homosexuales y bisexuales constituyen un colectivo sobre el que se ejerce violencia. Este estudio analiza la prevalencia e influencia que ejerce la violencia homofóbica sufrida a lo largo de la vida sobre la sintomatología depresiva y el nivel de autoestima. La muestra está compuesta por 730 personas homosexuales o bisexuales con edades comprendidas entre los 18 y los 60 años (M = 28.47; DT = 8.81). Los resultados indican que entre el 29.6% y 76.7% ha recibido violencia psicológica o verbal y entre el 4.2% y el 19.6% ha sufrido violencia física a lo largo de su vida. También se obtienen diferencias significativas según el género, siendo los hombres quienes refieren mayores tasa…

The rhetorical construction of law

1992

Sex and translation: On women, men and identities

2014

Synopsis Much has been written on gender and language over the last two decades with an emphasis on feminist translation, on the translation of woman's body or on the re-discovery of a growing genealogy of translating — and translated — women in diverse languages and cultures (see Santaemilia & von Flotow, 2011). In this paper we wish to focus on the translation of sex-related language. Without a doubt, sex — and more specifically, sex-related language — is overwhelmingly present in our daily lives, in our texts, in our symbolic projections. Though traditionally proscribed for a number of reasons, the study of the translation of sex is nowadays more openly dealt with. Translating the langua…