Search results for "sensoriel"
showing 4 items of 104 documents
Quand les institutions culturelles s´ouvrent au marketing sensoriel ... et s´en défendent : enjeux et paradoxes.
2007
: Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principa…
Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes
2007
Stimulate the audience sensoriality seems to be a new spearhead for a lot of cultural institutions. In this way, it is important to understand how the stimulation of the five senses of the audience could be interesting for managers in the cultural field. We wish, within this article, to improve this analysis. Accordingly, we will try, in a first part, to define this "sensory" trend of consumption and to clarify its stakes in comparison with the work completed in other marketing's fields. In a second part, we will appreciate the consequences of this tendency in terms of managerial practices for the professionals of the cultural sector. In a third and last part, we will present the principal …
Snack portion size choice, expectations and actual experiences in children: the interplay of healthiness, hunger, and sensory food imagery
2018
International audience
TimeSens - un logiciel Web pour l'acquisition et le traitement des données sensorielles
2010
TimeSens est un nouveau logiciel dédié à l'acquisition et au traitement des données d'analyse sensorielle. TimeSens bénéficie de l'expérience et de l'expertise de ChemoSens, la plate-forme d'analyse sensorielle du CSGA. TimeSenspropose la plupart des protocoles standards de l'analyse sensorielle (profil, tests hédoniques, DTS), ainsi que des protocoles originaux (MATI, PSP). Les résultats collectés peuvent être analysés à l'aide de méthodes statistiques traditionnelles ou innovantes.