Search results for "sma"
showing 10 items of 9566 documents
Fighting marginalization with innovation : turn to transnational organizing by private sector trade unions in post-2008 Estonia
2020
Changes in Language Assessment Through the Lens of New Materialism
2022
AbstractIn this chapter, we analyze English tests that are part of two computerised assessment systems, the Finnish Matriculation Examination and the Danish National Tests. Language assessment is a fruitful field to explore from the perspective of materiality, to better understand what materialities exist in modern language tests and how students interact with such systems. Within the assessment and test-taking space, material objects exist that are imbued with political values and force test-takers to perform in specific ways. We explore what new materialism has to offer for interpreting current trends in language assessment and to what extent these perspectives allow for new insights to e…
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
2017
Ohjelmistoala on läpikäynyt valtavia muutoksia 2000-luvulla uusien teknologisten innovaatioiden syntyessä ja levitessä kiihtyvällä tahdilla. Pilvipalvelu on yksi tunnetuimmista innovaatioista ja kuvaa internetissä tapahtuvaa tietotekniikan käyttöä. Samaa nimitystä käytetään kaikista pilvessä tarjottavista palveluista, joista Software-as-a-Service (SaaS) on saanut laajimman suosion. Enemmistö uusista pilvipalveluorganisaatioista on pieniä tai keskisuuria yrityksiä, joilla on tutkimusten mukaan hyvin omalaatuinen tapa suunnitella ja toteuttaa markkinoinnin toimenpiteitä. Perinteiset suurille organisaatioille sopivat markkinoinnin teoriat ja mallit eivät istu nuorten ja ketterien ohjelmistoyri…
The Internationalization of B2B Digital Platform Providers : The Role of Cross-National Distance and Digital Characteristics
2020
Digitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization or of the role of crossnational distance and cultural difference. We use a longitudinal single-case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important…
Triggering sustainability communication in a B2B context: combining action research and sensemaking
2021
PurposeThe paper explores processes associated with the adoption of corporate sustainability communication in a B2B context. It employs a combined action research and sensemaking approach to document moments that precede the initiation of external sustainability communication.Design/methodology/approachThe paper is the outcome of an action research project, where we examine the case of one industrial company that was silent on its multiple sustainability-related practices, but recently decided to become more transparent to the outside world. A processual approach to sensemaking is adopted to show how organisational and non-organisational members actively participated in meaning co-construct…
The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries
2019
Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a prelim…
Industrial branding using digital media : case: The Switch
2012
The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. In general, studies of B2B branding are scarce, since branding has been approached as a business-to-consumer (B2C) function. In future B2B branding and brand management may well become a critical success factor in the market, since competition brought by globalization and market liberalization assisted by the internet revolution. This research will combine these previously presented themes; B2B branding and digitalization, and hence try to understand the phenomena of industrial bra…
The use of digital analytics for measuring and optimizing digital marketing performance
2016
Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…
Analysis of Water Quality of the Stobrawa River at the Location of the Walce Small Retention Reservoir
2018
Małe zbiorniki wodne spełniają funkcje gospodarcze, energetyczne, przyrodnicze, rekreacyjne i poprawiają bilans wodny. Budując zbiornik wodny, oprócz zagadnień ilościowych wody, należy także wziąć pod uwagę jakość wody, która będzie retencjonowana w zbiorniku. Często wykorzystaniu zbiornika, jak i jego istnieniu, mogą zagrozić zanieczyszczenia dopływające do niego głównie z wodą i rumowiskiem. Ważne są badania monitoringowe w zlewniach rzek na których zamierza się budować małe zbiorniki wodne, ponieważ w tych zlewniach najczęściej nie prowadzi się badań jakości wody. Bardzo ważnym problemem jest więc zanieczyszczenie zbiorników planowanych. Celem pracy jest analiza jakości wód rzeki Stobraw…
Latvijas ekosistēmas analīze, izmantojot satelītu spektrālo informāciju
2020
Lai novērotu izmaiņas zemes virsmas ekosistēmās un veiktu to analīzi reālajā laikā, jāiegulda daudz laika un darba, kā arī, manuāli šāda analīze nav iespējama pilnīgi visai Latvijas teritorijai. Šī maģistra darba “Latvijas ekosistēmas analīze, izmantojot satelītu spektrālo informāciju” mērķis, ir izpētīt vai un kā ar satelītu spektru sniegto informāciju iespējams veikt automatizētu zemes virsmas kartēšanu un ekosistēmu analīzi. Darba ietvaros izpētīts pieejamo brīvpieejas datu satelītu klāsts, izpētīti un analizēti citi, līdzīgu problēmu risinoši nozares pētījumi, veikta zemes virsmas indeksu un spektru apvienojumu praktiska analīze un izstrādāts veiksmīgs prototips algoritmiem Latvijas ter…