Search results for "smes"

showing 10 items of 1364 documents

The determinants of conversion rates in SME e-commerce websites

2018

Abstract Web retailers invest significant resources to improve the proportion of website visitors that make a purchase, also known as the conversion rate. Improving this rate is particularly important to SMEs that have traditionally lagged behind larger firms as they have found it difficult to justify the significant investment involved in website development against the historical low returns associated with an online sales channel. Identifying methods that increase conversion rates reduces these perceived barriers and increases effective SME participation in the growing e-commerce sector. This paper uses 1184 observations from 6 SME websites to identify and analyse the factors, or combina…

MarketingFQCAWeb developmentProcess (engineering)business.industryQualitative comparative analysismedia_common.quotation_subject05 social sciencesMarketing Advertising and SalesSMEsRegression analysisE-commerceInvestment (macroeconomics)conversion rateembargoover12web retailingPromotion (rank)0502 economics and business050211 marketingQuality (business)Business/dk/atira/pure/core/subjects/marketing050203 business & managementIndustrial organizationmedia_commonJournal of Retailing and Consumer Services
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Network ties in the international opportunity recognition of family SMEs

2011

Abstract The importance of network ties is emphasized in the current literature on opportunity recognition. However, it is unclear how firms with limited bridging networks, such as family SMEs, recognize international opportunities through their network ties. In this case study we found that in gaining foreign market entry, those family SMEs that lack existing network ties recognize opportunities through weak ties formed in international exhibitions. The findings also indicate that rather than being proactive, family SMEs respond reactively to opportunities that emerge coincidentally. The trustfulness of the tie is important when they consider these opportunities and form new ties for inter…

MarketingNetwork tiesInternational opportunity recognitionFamily SMEsComputingMilieux_GENERALExhibitionInternationalizationInterpersonal tiesBusinessInternational entrepreneurshipBusiness and International ManagementMarketingFinanceIndustrial organizationForeign market
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Do firms benefit from interactions with public research organisations beyond innovation? An analysis of small firms

2021

Abstract In this paper we argue that there is an extensive number of studies examining how firms obtain new products from their interactions with scientific agents, but other type of benefits has been overlooked. Specifically, we add to previous literature by considering not only product innovation, but also exploratory (long-term) and exploitative (short-term) results. We administer a tailored survey to firms collaborating with the Spanish National Research Council (CSIC) and data was completed with secondary sources. Results based on a sample of 756 firms suggest that firms consider all types of result as moderately important to them. Moreover, we observe that small firms report higher be…

MarketingO31Economics and EconometricsO32HF5001-6182Product innovationStrategy and Management05 social sciencesContrast (statistics)Public researchSample (statistics)Pro-industry interactionSMEsBenefitsO36Research council0502 economics and business050211 marketingBusinessBusinessBusiness and International ManagementInnovation050203 business & managementIndustrial organizationEuropean Research on Management and Business Economics
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Internationalization pathways among family-owned SMEs

2012

PurposeThe purpose of this paper is to increase understanding of the internationalization of family firms; to investigate how the framework by Bell et al. on the internationalization patterns of firms could explain the internationalization pathways taken by family‐owned small to medium‐sized enterprises (SMEs); and to identify typical patterns and features in the various pathways taken by family‐owned SMEs.Design/methodology/approachThis paper reports findings from an in‐depth multiple case study with eight Finnish family‐owned SMEs.FindingsThe ownership structure had the most important role in defining the internationalization pathways followed by the family‐owned SMEs: a fragmented owners…

MarketingOwnershipInternational businessInternational businessFamily SMEsInternationalizationInternationalizationMultiple caseStewardshipEconomic geographyBusinessBusiness and International ManagementMarketingPathwaysFamily firmsSmall to medium-sized enterprisesta512FinlandInternational Marketing Review
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Fostering growth patterns of SMEs through business model innovation. A tailored dynamic business modelling approach

2021

Abstract In the contemporary complex and fast-changing markets, there is persistent pressure for Small-and-Medium Enterprises (SMEs) to engage in business model innovation to promptly meet customer expectations and successfully compete for survival. In the last decade, multiple approaches to business model development and innovation have been explored. However, they have been primarily designed for large-sized companies, while SMEs display distinctive organizational attributes. Thus, SMEs require a tailored approach to design, experiment and innovate their business models, in order to frame the specific complexity of their value creation processes. This paper aims to explore how a Dynamic B…

MarketingProcess management05 social sciencesDesign toolFrame (networking)Business modelBusiness model innovationSystem dynamicsSMEs Business models Dynamic business modelling Business model innovation System dynamics Giglio.com Case-studySettore SECS-P/07 - Economia AziendaleOrder (business)Business modelling0502 economics and business050211 marketingBusinessEmpirical evidence050203 business & managementJournal of Business Research
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Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road

2018

Purpose The purpose of this paper is to discuss China’s New Silk Road initiative as an opportunity for European small and medium-sized enterprises (SMEs) to export to Chinese market. It offers research propositions on redefining the business process of European SMEs and Chinese importers in light of the initiative. Design/methodology/approach SMEs’ export barriers, particularly in SCM and marketing, are identified through literature review. Then they are discussed in accordance with the measures that New Silk Road proposed. Findings Logistic infrastructure development under the New Silk Road significantly lowers the supply chain barrier. Marketing remains a challenge for European SMEs to e…

MarketingSupply chain managementGotoBusiness processSupply chainMarketing SMEs Supply chain management New Silk Road05 social sciencesChinese marketNew Silk RoadSMEsViewpoints0502 economics and businessKnowledge buildingBusiness Management and Accounting (miscellaneous)050211 marketingBusinessBusiness and International ManagementMarketingChinaSupply chain management050203 business & management
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Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

2022

International audience; This paper analyzes the influence of small and medium-sized enterprises' (SMEs) entrepreneurial orientation (EO) on its capacity to quickly introduce new products to the market (namely, speed to market). Specifically, we suggest that firms will exhibit greater speed to market when displaying either low or high levels of EO. We also suggest that the EO – speed to market relationship will be contingent on firms' ambidexterity, or its capacity to simultaneously embrace exploratory and exploitative strategies. To test our hypotheses, we collected survey data from 384 SMEs belonging to four sectors in Spain: biotechnology, ceramic tiles, toys and footwear. Our findings co…

Marketing[SHS.GESTION]Humanities and Social Sciences/Business administrationUNESCO::CIENCIAS ECONÓMICASSMEsInnovation speedEntrepreneurial orientationSpeed to marketAmbidexterity
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Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance

2021

Purpose Using online channels is an opportunity for small and medium-sized enterprises (SMEs) in the manufacturing industry to reach new markets and reduce the dependency on distributors. The challenge remains that of integrating new online channels into existing networks effectively. This paper aims to identify to what extent multichannel integration is enhanced by the innovation capability of manufacturing SMEs and the subsequent influence on their performance. Design/methodology/approach Data were collected by means of a survey aimed at managers of small manufacturing firms in Mexico and were analysed through an advanced partial least squares (PLS) approach via SmartPLS. Findings Manufa…

Marketingmultichannel integrationmanufacturing SMEsinnovation capability0502 economics and business05 social sciences050211 marketingBusinessBusiness and International Management050203 business & managementManufacturing engineeringperformanceUNESCO::CIENCIAS ECONOMICAS
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2 – 3 gadu vecu bērnu matemātisko priekšstatu apguves veicināšana Redžio Emilia pieejā

2019

Darba autorsEleonora Martina Floresa Darba nosaukums2 – 3 gadu vecu bērnu matemātisko priekšstatu apguves veicināšana Redžio Emilia pieejā MērķisIzpētīt kā 2 – 3 gadu vecu bērnu vidū Redžio Emilia pieejā tiek veicināti matemātiskie priekšstati. Apjoms57 lappuses, 42 attēli, 7 tabulas. StruktūraDarbs veidots no ievada, 2 nodaļām, 5 apakšnodaļām, secinājumiem, izmantotās literatūras un avotu saraksta ar 41 vienību, 5 pielikumiem. SatursPirmajā nodaļā tiek aprakstīti darba teorētiskie aspekti – kas ir Redžio Emilio pieeja, kas ir matemātiskās prasmes (priekšstati) un kā matemātiskās prasmes tiek veicinātas Redžio Emilio pieejā. Otrajā nodaļā aprakstīts praktiskais pētījums, ko autore ir viena …

Matemātiskie priekšstatimatemātisko prasmju veicināšanaRedžio EmiliaPirmsskolas pedagoģija2-3 gadus veci bērnimatemātiskās prasmes
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Aforismos de Hypocrates : traducidos del griego al latín y de éste al castellano, con advertencias y notas : añadido al fin el Capitulo aureo de Avic…

Sign.:[]1, ¶8, A-S8 Reclams

Medicina grega i romana Aforismes Obres anteriors al 1800Medicina preventiva Obres anteriors al 1800
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