Search results for "social media."
showing 10 items of 718 documents
How, Why and with Whom Do Local Politicians Engage on Facebook?
2013
Part 2: Social Media and E-Participation; International audience; This article focuses on how, why and with whom local politicians engage on Facebook. Based on a literature review of the public sphere, eParticipation and research related to social media, we propose a theoretical framework that identifies thematic areas integral to understanding the nature of political participation. The explanatory potential of our ‘ENGAGE’ model (Exchange, Narcissist, Gather, Accented, General and Expense) is exemplified by conducting a qualitative case study focusing on politicians in a local municipality in southern Norway. The findings indicate various uses of Facebook among the respondents, and a disso…
English teachers’ motives for joining teaching specific Facebook groups and the perceived usefulness of them
2018
Erilaiset sosiaaliset mediat ja niiden käytön laajeneminen on ollut yksi suurimmista puheenaiheista teknologian saralla viimeisen parin vuosikymmenen aikana. Suurin ja eniten käyttäjiä keräävä sosiaalisen median kanava nykypäivänä on Facebook. Alusta onkin herättänyt suurta kiinnostusta myös koulutuksen ja opetuksen tutkimuksen saralla. Suurin osa aiemmin tehdystä tutkimuksesta on keskittynyt Facebookin soveltuvuuteen opetusalustana, opiskelijoiden väliseen kommunikointiin sekä kuinka opettajan Facebookin käyttö vaikuttaa hänen uskottavuuteensa. Täten opettajien välistä kommunikointia Facebookissa ei ole juurikaan tutkittu. Tämän kandidaatintutkielman tehtävänä oli selvittää, miksi suomalai…
Chances and Challenges of Computational Data Gathering and Analysis
2015
Digital and social media and large available data-sets generate various new possibilities and challenges for conducting research focused on perpetually developing online news ecosystems. This paper presents a novel computational technique for gathering and processing large quantities of data from Facebook. We demonstrate how to use this technique for detecting and analysing issue-attention cycles and news flows in Facebook groups and pages. Although the paper concentrates on a Finnish Facebook group as a case study, the demonstrated method can be used for gathering and analysing large sets of data from various social network sites and national contexts. The paper also discusses Facebook pla…
In a World Where You can be Anyone: An Investigation into the Gendered Social Practices of Pakistani Facebook Users
2021
AbstractThis article investigates the construction of gender identities of Pakistani men and women Facebook users given that Facebook has emerged as the prime social media platform through which Pakistani users interact. By employing thematic analysis and taking insights from theory of performativity and intersectionality, the findings of the interview data suggest that the formation, negotiation, and expression of gender identities on Facebook occurs through complex interplay between the discourses of religion, class, culture, and tradition. In some cases, Facebook highlighted the reproduction of the prevalent cultural models of masculinity and femininity while in other cases; there was re…
A longitudinal test of the effects of Facebook use on cultural adaptation
2015
The present study is a longitudinal examination of the role of Facebook on the cultural adaptation of Muslim immigrants to the United States (n = 379). Immigrants’ use of Facebook affects interactions with the dominant culture and with the ingroup. Respondents were asked about their use of Facebook, motivation to culturally adapt, and perceptions of the US at two different points in a 6-year period. Analysis revealed the following. Muslim immigrants to the US from 2006 to 2012 who used Facebook more for social interaction with the ingroup were less likely to be motivated to culturally adapt to the US dominant culture and these same immigrants were more likely to have a negative perception o…
Online Stakeholder Interaction of Some Airlines in the Light of Situational Crisis Communication Theory
2016
Part 2: Digital Marketing and Customer Relationship Management; International audience; The purpose of this paper is to explore the participation of main actors in Facebook. The engagement shows different degrees of participation that directly affect the brand image and reputation. This research applies Situational Crisis Communication Theory (SCCT) to interaction in the social media. It provides possibilities for decision makers to monitor diverse messages online, understand stakeholder concerns and reply to them adequately, which is especially important in crisis situations. Seven airline organizations were selected for a comparative analysis concerning their online discussions. The verif…
Usage of Facebook- and Anonymous Forum–Based Peer Support Groups Online and Their Influence on Perceived Social Support Types in Weight Loss
2016
This paper contributes to the discussion on health behavior change support systems by examining one of the persuasive software features, social support. The paper studies the influence of structural social support on functional social support types in the online environment. Specifically, the paper examines the frequency of using two different kinds of online social platforms (online forums and Facebook groups) that are used to facilitate peer social support in weight loss and their influence on perceived functional social support types (emotional, informational, and instrumental). The results show that frequent use of Facebook based support peer group facilitates perceived emotional, infor…
Social media for universities’ strategic communication: how Nigerian universities use Facebook
2020
A university has many stakeholders with varying interests and commitments. Several studies have examined modes and methods of HEIs communication with stakeholders. To the best of our knowledge, it is not evident in the literature how the engagement between universities and their stakeholders proceeds on the social media platforms particularly from a developing country perspective. This study employed stakeholder theory to give newer understanding to social media marketing as a strategy to reach university stakeholders and utilised an inductive, generic, qualitative approach in a netnography context to achieve the aim of this study. Theoretically, this chapter makes three key contributions. …
Rolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook
2020
The paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisfaction, habitual use, use intensity and discontinued use intentions in the context of social media services. The research model was empirically tested using a survey study (n = 142) that was conducted among Facebook users. The results show that hedonic content is a strong predictor of habitual use of and satisfaction with Facebook. In turn, utilitarian content has a positive effect on satisfaction; however, it does not significantly affect habitual use. Additionally, habit affects use intensity more than satisfaction but has no significant effect on discontinued use intention. These results s…
Informal use of social media in higher education: A case study of Facebook groups
2017
Abstract Recent research in Norway reveals significant differences between how students and educators in higher education report using social media in the context of university activities. Students seem to use such media at their own initiative and largely outside the academic agenda. This study looks further into students’ use of social media by means of a case study of four, student-initiated, Facebook groups created in connection with campus-based courses. The main function of such groups appears to lie in providing an arena for managing practical and social aspects of academic life and for asking for and disseminating information. Occasionally, academic contents are addressed by student…