Search results for "social media."
showing 10 items of 718 documents
Introducción de LinkedIn en la gestión del deporte para crear entornos de aprendizaje en línea
2021
[EN] Social media have become a valuable resource for the teaching community, enabling online teaching and learning environments to be created. These tools have gained prominence as a result of the pandemic caused by the spread of the SARS-CoV-2 virus, making it viable to continue teaching through these channels. On the other hand, social media are a fundamental element in the day-to- day work of sport managers, being a very useful tool for managing aspects as diverse as brand image, fan engagement and sponsorship. This work shares an educational innovation named "LinkedIn (r)evolution", carried out with a total of 118 students (72.4% men and 27.6% women) of sport management from two Spanis…
The determinants of stakeholder engagement in digital platforms
2018
Abstract Consumer engagement has been heralded as strategic in facilitating sales growth, competitive advantage, and profitability. Expanding the notion of consumer engagement to the stakeholder context, this study examines the determinants of multi-stakeholder digital engagement. Based on a digital setting (Expo2015), this study collected all the social media posts (n = 984) in the Facebook page with restricted access to the stakeholders involved in the event. Initial regression results suggest that the presence of transformation, in terms of activation of creative resource integration in posts, is a strong predictor of compliant and interactive engagement. Fuzzy-set qualitative comparativ…
Patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā
2020
Ziyoda Mashatova. Bakalaura darbs “Patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā”. Šajā dokumentā tiek analizēta patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā. Mērķis ir novērtēt patērētāju viedokli par ietekmētāju mārketingu, ņemot vērā viņu vajadzības un kultūras izcelsmi. Galvenais uzdevums ir sasniegt šī dokumenta mērķi, saistot teoriju un praktiskus piemērus par patērētāju uzvedību sociālo mediju platformās. Iegūtie rezultāti parāda starpkultūru faktorus, kas ietekmē patērētāju uzvedību interneta vidē un viņu uztveri par ietekmētāju mārketingu. Bakalaura darbs satur 36 figūras, 15 ta…
Application Of Social Web Tools To The Internationalization Of Retail Companies
2011
The emergence and development of what is called the Social Web or Web 2.0 is marked by the appearance and development of new communication tools and applications such as blogs, chats, forums, social networks, etc., and interaction between users. As well as giving consumers emotional and practical benefits, these applications represent great communication opportunities for companies in a globalized context. For this reason, businessmen are increasingly using Social Web tools as instruments to get information and market knowledge, as well as for communication in an internationalization context. Taking the opportunities the use of Social Web tools in a global context represent for retail busin…
The use of blogs as social media tools of political communication: citizen journalism and public opinion 2.0.
2019
In recent years, the political arena has been transformed into a space of public debate, a phenomenon which is both evident, yet hitherto unparalleled. A new range of digital social communication tools framed within the Web 2.0 era, with the blog often proving the tool of choice, has displaced the traditional dominance of the communication scenario previously enjoyed by the mass media, thanks to a series of more interactive, diverse and credible dynamics which place the user at the very heart of the political discussion process and facilitates processes of social mobilization and collective civic action. This study takes the above situation as its point of departure and guiding principle to…
"Czy dzieci powinny trafiać do sieci?” Prawne i kryminologiczne aspekty zjawiska sharentingu
2022
Zjawisko sharentingu, związane z rozpowszechnianiem przez rodziców wizerunku oraz informacji dotyczących dzieci w mediach społecznościowych, staje się masowe za sprawą rozwoju nowych technologii. Dotychczasowe doświadczenia każą przypuszczać, że zbyt mało uwagi poświęca się refleksjom nad ewentualnymi negatywnymi skutkami generowania treści na temat życia dzieci. Zjawisko to nie jest również powszechnie znane w nauce prawa, dlatego autorzy pragną przedstawić jego opis, a także wyróżnić typy zjawisk uważanych za potencjalnie patologiczne. Ponadto wyrazili własny pogląd dotyczący zagrożeń, stanowiących możliwą przyczynę nowych form zachowań przestępczych w stosunku do dzieci. Zaprezentowane r…
FACTORS PROMOTING SOCIAL MEDIA USE IN LOCAL GOVERNMENTS IN LATVIA
2022
The research was supported by the NATIONAL RESEARCH PROGRAMME “LATVIAN HERITAGE AND FUTURE CHALLENGES FOR THE SUSTAINABILITY OF THE STATE” project “CHALLENGES FOR THE LATVIAN STATE AND SOCIETY AND THE SOLUTIONS IN INTERNATIONAL CONTEXT" (INTERFRAME-LV, Project No.VPP-IZM-2018/1-0005).
Sharing media content in social media: The challenges and opportunities of user-distributed content (UDC)
2017
The article explores the distribution of mass media content by the online audience that connects by using the different social platforms, such as Facebook, Twitter and WhatsApp. The focus is on the new and developing concept of user-distributed content (UDC). From the viewpoint of media organisations, UDC is a process by which the mass media converge with online social networks through the intentional use of social media services and platforms in an effort to expand the distribution of media content. UDC does not have a long trajectory as a study object in media studies. The study suggests that practices related to UDC can be more strongly incorporated into management and journalism in main…
Social media monitoring: aims, methods, and challenges for international companies
2014
Purpose – The purpose of this paper is to clarify the aims, monitoring methods and challenges of social media monitoring from the perspective of international companies. Trends in the literature are also investigated. Design/methodology/approach – Based on a systematic literature review, 30 key articles from 2008 to 2012 were further analysed. Findings – International companies need real-time monitoring software, expertise and dynamic visualization to facilitate early detection and prognoses supporting strategy making. This is a costly affair, prompting questions about return on investment. A recent trend in the research literature concerns the development of models describing how issues s…
The influence of online professional social media in human resource management: A systematic literature review
2020
Professional social media platforms (PSMs), including LinkedIn, have created better opportunities for students and employees to advance their career aspirations. Though PSMs seem to be an effective human resource management (HRM) tool, in order to leverage PSMs effectively, it is strategically essential to incorporate research inputs from both the employers' and the individuals’ perspectives. Realizing this, academic researchers have been interested in PSMs since the previous decade. However, research on PSMs and their effectiveness continues to be in the embryonic stage. To catalyze scholarly interest and provide a foundation for formulating sound theoretical propositions for the efficient…