Search results for "social media."
showing 10 items of 718 documents
Appetizer or main dish? Explaining the use of Facebook news posts as a substitute for other news sources
2019
An increasing number of, especially younger, users use Facebook as their primary source for news about political and societal issues. At the same time, research suggests that Facebook use contributes to societal knowledge gaps. Against this background, we investigate the antecedents of using Facebook as a substitute for other news sources. We argue that exposure to news posts on Facebook increases the feeling of being well-informed, regardless of actual knowledge acquisition. This might lead users, especially those with a low need for cognition (NfC), to use Facebook as a substitute for other news sources. We test these assumptions with an online survey (n=390) of German Internet users. Res…
An examination of the relationships among United States college students' media use habits, need for cognition, and grade point average
2013
The current study uses survey methods to understand how US college students' use of various types of social media, such as social networking websites and text messaging on smart phones, as well as consumption of traditional media, such as watching television and reading books for pleasure, is (or is not) related to intellectual cognitive processing and performance in school. The current results, which were based on a number of multiple regression analyses, revealed college students’ use of traditional media appears to be a significant and viable predictor of both college students’ grade point averages (GPAs) and their levels of need for cognition (NFC). On the other hand, college students’ …
The moderating role of personality in the relationship between temporal perspectives and facebook addiction
2020
In the present paper, we tested the hypothesis that neuroticism moderates the relationship between past-negative or present-fatalistic temporal perspectives and Facebook addiction. A sample of 233 Facebook users (Female: 66%, mean age: 21.4 years) filled self-reports measures of temporal perspective, personality traits, and Facebook Addiction. Results at two moderation models showed that only past-negative significantly predicts Facebook addiction through neuroticism's moderation effect. Individuals with a negative temporal orientation to the past, who are also characterized by a high neuroticism level, were more addicted to Facebook. Peculiar associations between past-negative temporal per…
How social network sites and other online intermediaries increase exposure to news
2020
Research has prominently assumed that social media and web portals that aggregate news restrict the diversity of content that users are exposed to by tailoring news diets toward the users’ preferences. In our empirical test of this argument, we apply a random-effects within–between model to two large representative datasets of individual web browsing histories. This approach allows us to better encapsulate the effects of social media and other intermediaries on news exposure. We find strong evidence that intermediaries foster more varied online news diets. The results call into question fears about the vanishing potential for incidental news exposure in digital media environments.
Predictors of enhancing human physical attractiveness: Data from 93 countries
2022
People across the world and throughout history have gone to great lengths to enhance their physical appearance. Evolutionary psychologists and ethologists have largely attempted to explain this phenomenon via mating preferences and strategies. Here, we test one of the most popular evolutionary hypotheses for beauty-enhancing behaviors, drawn from mating market and parasite stress perspectives, in a large cross-cultural sample. We also test hypotheses drawn from other influential and non-mutually exclusive theoretical frameworks, from biosocial role theory to a cultural media perspective. Survey data from 93,158 human participants across 93 countries provide evidence that behaviors such as a…
Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment
2017
In the current omnichannel retail environment, customers have multiple channels to interact with firms to search for information, purchase, and after-sales. Within those channel social media can play a significant role, particularly as complaint channels. The aim of this paper is to analyze whether the choice to complain face-to-face or through social media depends on the purchase channel chosen and the satisfaction and commitment with the retailer. With data from an online panel our results show that the complaint channel tends to be the same as the channel chosen for purchase; moreover, satisfaction is positively related to complaining at store and negatively related to complaining throug…
Tweet this: how advocacy for breast and prostate cancers stacks up on social media.
2017
Reklāmas ietekme uz jaunās paaudzes patērētāju uzvedību Uzbekistānā
2022
Pētījuma mērķis ir izpētīt patērētāju uztveri, attieksmi un atbildi uz tiešsaistes reklāmām Uzbekistānā. Lai sasniegtu pētījuma mērķi, tika izstrādāta strukturēta anketa un ar izlases palīdzību tika apkopotas 200 respondentu no Uzbekistānas atbildes. Tika konstatēts, ka tiešsaistes reklāma ir noderīga respondenta atbilstoša lēmuma par pirkumu pieņemšanai, kā arī tiešsaistes reklāma pozitīvi ietekmē patērētāja pirkšanas tendences. Tika noskaidrots, ka reakciju uz tiešsaistes reklāmu spēcīgāk prognozē patērētāja attieksme nekā patērētāju uztvere par reklāmu tiešsaistē. Rezultāti liecina par to, ka uzņēmumiem, kas veicina produktu pārdošanu ar tiešsaistes reklāmām, ir jācenšas sasniegt potenci…
Tactical Web Use in Bumpy Times—A Comparison of Conservative Parties’ Digital Presence
2021
Modern-day party politics happen on two grounds: the offline sphere and the online sphere. It is the primary understanding of this chapter that both spheres complement each other. We therefore focus our contribution on governing parties and help to close this gap between online and offline communication and organisation by asking: How do conservative, governing parties deploy social media over a number of successful election campaigns? We explore whether there are tactical patterns or tendencies of media presence between different party channels during campaign and normal times with a longitudinal approach. Second, we introduce a multi-modal comparative research design and deliver theoretic…
Analysis of B-2-C Social Media Communication in Germany
2018
In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction, the used and targeted social network functionalities and the behavior of the companies selected. The selection of social media accounts for the research included companies which are currently member from the stock market indices DAX and MDAX, additional online and offline retail business, successful German sports clubs, celebrities and others businesses. Also and to be sure to evaluate high-class social media marketing, the German social media awar…