Search results for "social media."
showing 10 items of 718 documents
Optymalizacja działań z zakresu public relations crisis management poprzez zarządzanie problemowe (issue management)
2013
Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales
2015
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…
DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT
2012
Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on inbound marketing, in its many forms, in order to lower marketing costs and gain a position in the social web. In this context, this paper explores how companies can benefit from social media marketing by understanding how much of their time customers spend on social media, and which platforms do they find the most engaging.
“F*** this shit” : Negotiating the Boundaries of Public Expression of Mother’s Negative Feelings
2021
In 2017, Finnish celebrity Sini Ariell published a blog post titled “F*** this shit” in which she revealed her difficult feelings as a mother of a newborn baby. Attracting attention from Finnish media, the post went viral. Through the empirical analysis of affective reactions to the post on an anonymous online discussion board, we explore how the limits of the public expression of negative maternal feelings are negotiated and maintained, but also challenged. Our results highlight the normative, even punitive dynamics of the digital intimate public, as commenters on the discussion board often argued that struggles and unhappiness during motherhood should not be made public but dealt with in …
A Relational Approach to How Media Engage With Their Audiences in Social Media
2022
People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on their social media sites in the hope that audiences will not only consume this news but also comment on and share it. This article joins other media and journalism studies exploring this phenomenon through a relational approach to media audiences to better understand how media organizations, particularly newspapers, are cultivating relationships with audiences via social media. Drawing on public relations theory about organization–public relationships, the article examines …
Human Research in Technology Design
2021
Modern technology design processes in intelligent societies are different from the classic electromechanical technology design processes. Future technology design must be based as much on human research as on natural scientific thinking. Today one can find technologies such as social media applications which are created with minimal technical effort. Thus, understanding the human dimension of technologies is becoming much more important today than in the time of electromechanical technologies. The change in focus motivates to pay attention to the foundational differences between natural science and human research in technology design. The differences between the two traditions have been dis…
Homot ja heterot Suomi24:ssä: analyysi digitaalisista diskursseista
2018
Artikkelissani tarkastelen Suomi24-keskustelupalstan homouteen ja heterouteen liittyviä toistuvia diskursseja. Analyysi on toteutettu korpusavusteisena diskurssintutkimuksena (CADS), jossa suureen dataan perustuva tilastollinen avainsana-analyysi nostaa esiin suomalaisen yhteiskunnan sosiaalisesti jaetut diskurssit. Tulokset yhtäältä tukevat aiempia media-analyyseissä tehtyjä havaintoja voimakkaista affekteista ja vihapuheesta sekä homoseksuaalisuuden politisoitumisesta ja uskonnollistumisesta. Toisaalta se myös paljastaa homodiskurssien henkilöitymisen tai liittymisen tiettyihin henkilöryhmiin ja paikkoihin. Heterodiskurssit puolestaan eroavat selvästi homodiskursseista: niille on tyypilli…
Co-creation of a sustainable image on social media : the case of five food brands
2017
The food industry causes large environmental impacts globally. Different actors such as governments, brands and consumers however, are actively working on creating a sustainable society. In this study I investigate how brands and consumers co-create a sustainable image and which sustainable images they create. A multiple case study is conducted under five Dutch sustainable food brands by using content analysis of sustainability hashtags in firm- and user-generated posts generated between April 2016 and March 2017 on the social media platform Instagram. The hashtags where counted and categorized in ten sustainability categories which were defined in a test-phase using open coding principles.…
Sociolinguistic upsets and people of color in social media performances
2022
Abstract Particularly since the refugee “reception crisis” in 2015, Finland has started transforming into a more diverse and multicultural society. These societal changes have also been accompanied by sociolinguistic change, as well as language ideological debates and tensions, often manifesting in explicitly racist and xenophobic bursts of upset. In this article, our focus is on social media as a space where such societal and sociolinguistic upsets are articulated and re-worked. Drawing on recent sociolinguistic and discourse analytic work on transformative and critical popular cultural practices in social media, and studies on rap and belonging, we discuss how, in a mediatized society suc…
"Hold on! Apua tulossa." : English practices among Finnish Twitter users
2015
Lähes kaikki suomalaiset osaavat englantia ja sitä pidetään suuressa arvossa niin tieteen, tekniikan, kaupan kuin populaarikulttuurin aloilla. Internetissä englanti on ollut aina tärkeä valtakieli, vaikkakin on nähtävissä, että pienemmät kielet saavat enemmän tilaa erityisesti sosiaalisen median suosion ansiosta. Sosiaalinen media on etenevässä määrin tärkeä osa myös suomalaisten jokapäiväistä elämää. Vuonna 2006 Yhdysvalloissa perustettu Twitter on sosiaalisen median sovellus, joka kerää suosiota jatkuvasti ympäri maailmaa. Suomalaisten käyttäjien määrä kasvaa koko ajan ja Twitter on nykyään näkyvä osa niin suomalaisessa mediassa kuin arkipäivän keskusteluissa. Englannin kieleen liittyviä …