Search results for "social media."
showing 10 items of 718 documents
Salesperson adoption and usage of mobile sales configuration tools
2018
PurposeThe purpose of this paper is to examine salespersons’ adoption and usage of mobile sales configuration tools (MSCT) and to identify areas for further development in this realm. Another objective is to offer a conceptualization of MSCT adoption.Design/methodology/approachFor this purpose, a qualitative case study approach was selected as the research method to better understand acceptance of a mobile configuration tool used by business-to-business (B2B) salespersons. Primary data were collected through semi-structured interviews, which included a series of open-ended questions to gain more detailed and contextual data.FindingsThe results obtained from the interviews indicated several …
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content
2023
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ brand loyalty. The meta-analysis presented in this article integrates results from 223 independent samples, with a total of 97,709 respondents. The study synthesizes previous research to develop a conceptual framework around the dimensions of brand loyalty (cognitive, affective, and conative loyalty), user-generated and firm-generated social media content attributes, and the moderating effects of contextual characteristics and control variables. S…
Social Media Influencers as Mediators of Commercial Messages
2022
Social media influencers are integral to contemporary organizations’ marketing strategies. Despite growing interest in the topic, there is scant knowledge of how organizations manage and collaborate with influencers in their content production during commercial collaborations. Drawing on semi-structured interviews and a semiotic analysis of social media content, this study elucidates the dynamics of organizations’ commercial collaborations with influencers and discusses how influencers decode and transmit organizations’ commercial messages to their followers in the destination marketing context. Social reality and commercial messages are enmeshed in the content narrative and interpreted by …
Personal correlates of problematic types of social media and mobile phone use in emerging adults
2019
We investigated the occurrence of selected types of problematic social media and mobile phone use in emerging adults, specifically social media and mobile phone overuse, phubbing, creeping, and catfishing. Contemporaneous relations with age, gender, and Big Five personality traits were examined. The participants comprised 459 Slovenian emerging adults, aged 18 to 29 years (68% female). The results suggest that problematic behaviors associated with social media and mobile phone use, with the exception of catfishing, are relatively common among young people. The examined behaviors were negatively related to age, and overuse of mobile phones, social media, and creeping were more prevalent in f…
A Crowd-Sourced Database of Coronamusic: Documenting Online Making and Sharing of Music During the COVID-19 Pandemic
2021
When a sweeping COVID-19 pandemic forced cultural venues, schools, and social hangouts into hibernation in early 2020, music life relocated to the digital world. On social media platforms like YouTube, Facebook, Twitter, and TikTok, sofas and balconies took center stage for musical performances presented as live-streamed concerts and recorded videos. Amateurs and professional musicians alike embraced digital formats and innovated novel genres of corona-themed music. We will refer to the products of this musical phenomenon collectively as "coronamusic." Adapting a well-known term from cultural musicology (Small, 1999), the diverse practices of listening, playing, dancing, composing, rehearsi…
"Media and Society 2022": Proceedings of Scientific Papers
2023
The proceedings represent the collection of reports in two sections of the media and communication science of 80th International Scientific Conference of the University of Latvia. The first section was organized under the auspices of the research project “Risks to Democracy Caused by Disinformation and Conspiracy: Reviewing the Latvian Experience” (lzp-2019/1-0278). This project is implemented with the support of the Fundamental and Applied Project Programme by Latvian Council of Science. The focus of the section was the analysis of current and past information processes, the spread of disinformation, communication ethics, as well as the role of social networks in the spread of information …
Towards a typology of negative engagement behavior in social media
2022
Extant literature on consumer engagement has focused on positive manifestations of the construct, rather than on its negative dimension. Yet, many brand interactions are negative in nature. The purpose of this conceptual study is to develop a typology of negative engagement behavior in social media by using the multi-grounded theory (MGT) approach on a sample of 12,429 tweets extracted from Twitter. The analysis shows that negative engagement behavior with a brand or service provider as the object focus or target can be categorized according to (a) the manifestation of the negative engagement and (b) the emotional intensity of the negative engagement. Four categories of negative engagement …
Le selfie et ses différentes formes : l’amour de soi et le corps en morceaux
2018
Taking care of one’s body by exercising or by use of a body care is nothing new, but an increasingly important place is given to it nowadays, as it is shown by the enormous growth of sport centres and numerous advertisements for cosmetic products. Another form of this interest in oneself has recently developed with the increase in selfies (egoportraits in Quebec French) all over the world or almost. Nonetheless, the selfies have rapidly become varied and these innovations and their neological denominations, essentially Anglo-American ones, are exactly what we propose to study in comparison with the French, the Polish and the Czech. The common press articles allowed us to discover these new …
Miten torjua verkkovihaa sosiaalisessa mediassa?
2018
Keskustelu nettikiusaamisesta ja verkkovihan leviämisestä on tuskin jäänyt keneltäkään huomaamatta. Yhdessä nuorten aktiivisen sosiaalisen median käytön kanssa asiaton verkkokäyttäytyminen haastaa mediakasvatusta. Nuoret ovat itsekin tietoisia ongelmista: erityisesti nettikäyttäytymiseen ja -turvallisuuteen toivotaan käytännönläheistä opastusta koulusta tai kotoa. Millaisia konkreettisia vinkkejä nuorille voisi antaa asiattoman verkkosisällön ja -käyttäytymisen torjumiseen? nonPeerReviewed
How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program
2016
This paper contributes to the discussion on the potential of different social media platforms in health behavior change programs. More specifically, it compares the outcomes of participation in different online community platforms in an online behavioral weight loss program. Results show that active participants on online community platforms perceive their service experience more positively, follow instructions more precisely, have a more positive perception of achieving their goals, and also feel that they receive more social support than do those who do not actively participate in online community channels, although no differences were found related to weight loss itself. Furthermore, int…