Search results for "social media."
showing 10 items of 718 documents
Portale społecznościowe w życiu współczesnej młodzieży akademickiej
2016
Współczesna młodzież spędza w internecie bardzo dużo czasu. Do najbardziej popularnych form jej aktywności w sieci należy korzystanie z portali społecznościowych - jednego z rodzajów tak zwanych social mediów. Najbardziej znane z nich to: Facebook, Twitter i Instagram, ale liczba tych propozycji jest o wiele większa. Ich użytkownicy skupiają się najczęściej wokół publikowania zdjęć, filmów, komentowania, rozmów czy dyskusji na różne tematy i wielu innych czynności, których specyfika zależy od rodzaju portalu oraz jego funkcji. Treść rozdziału zwraca uwagę na różnorodność serwisów tego typu, a także rodzaj usług, jakie są w nich oferowane. Ponadto omówione zostały korzyści i zagrożenia wynik…
A New Development in Online Marketing: Introducing Digital Inbound Marketing
2015
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first reviews this concept and draws attention to the multidimensionality of the construct, considering the underlying cognitive, emotional, and behavioral dimensions of consumer engagement. Then, it presents the foundation of this concept in relationship marketing and adds support to this proposition. Further, it proposes the construction and psychometric assessment of a 37 scales that examine all three dimensions, based on an international sample of 110 respondents who engage with a brand on a social media network. Based on multiple and succ…
Kreowanie wizerunku placówki oświatowej – perspektywa teoretyczna i praktyczna
2022
Dynamicznie zmieniający się rynek usług edukacyjnych oraz wzrastające wymagania społeczne kierowane wobec instytucji edukacyjnych i jej przedstawicieli uzależniły sukces współczesnej szkoły od wypracowania atrakcyjnej marki w środowisku, umożliwiającej wyróżnienie się na tle konkurencji oświatowej i pozyskanie potencjalnych klientów usług edukacyjnych (rodziców i ich dzieci). Dlatego w opracowaniu zostały zaprezentowane najważniejsze elementy składające się na proces kształtowania pozytywnego i spójnego wizerunku placówki edukacyjnej w środowisku lokalnym, zarówno z perspektywy teoretycznej, jak i praktycznej. Przedstawiono propozycję autorskiego modelu strategii kreowania wizerunku i promo…
A Changing Media Landscape. Science, the Public and the Press: The Case of Climate Change
2013
Economic restructuring in the media industry has eliminated many professional journalists’ jobs, reductions that may have been hardest on specialized journalists reporting areas like science, technology, economics, or international affairs. This makes audiences even more dependent on new, often social, media for scientific information. The concept of «critical science literacy» is introduced as a way to capture the skills needed to navigate science news in the evolving media landscape. While these same skills were needed to make sense of science in the «old» media world as well, the contemporary shift resulting in attenuation of authoritative journalistic voices is likely to continue, deman…
When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers
2022
Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important political events such as elections. This political aspect of social media influencing has not received much scholarly interest thus far. In one of the first exploratory studies on the topic, we surveyed over one hundred Finnish influencers and investigated the degree to which they engaged with political topics. Our results show that political topics are commonly brought up among Finnish influence…
P4Well Concept to Empower Self-Management of Psychophysiological Wellbeing and Load Recovery
2009
Chronic health problems related to mental wellbeing are rapidly growing, calling for novel solutions focusing on individual as a psychophysiological being. We describe a novel technology-based concept for empowering citizen towards holistic self-management of her wellbeing: “P4Well” (Pervasive Personal and PsychoPhysiological management of WELLness). The primary focus of the concept is on management of stress and recovery from stress caused by daily life through improved health management strategies. The P4Well concept combines modern psychological methods with personal health technologies. The technologies include a web-portal and web-based tools, mobile phone with mobile client applicatio…
Utilitarian Use of Social Media Services - A Study on Twitter
2018
This paper applies structuration theory (ST) and service dominant logic (SDL) as lenses to study different uses of information systems (IS). We argue that resources provided by IS may be combined and reproduced by appropriating them for different purposes than the design purposes of the IS. The study provides empirical data and analysis to showcase the use of resources for utilitarian purposes in the context of social media services (SMS). Through an analysis of sponsored tweets on Twitter, we show that users employ implicit and explicit resources for utilitarian outcomes. Our findings imply that users create their own service through appropriation of resources available in the social conte…
The Impact of Adolescent Internet Addiction on Sexual Online Victimization: The Mediating Effects of Sexting and Body Self-Esteem
2021
Adolescents’ problematic use of the internet and the risk of sexual online victimization are an increasing concern among families, researchers, professionals and society. This study aimed to analyze the interplay between adolescents’ addiction to social networks and internet, body self-esteem and sexual–erotic risk behavior online: sexting, sextortion and grooming. While sexting refers to the voluntary engagement in texting sexual–erotic messages, sextortion and grooming are means of sexual–erotic victimization through the use of the internet. Participants were 1763 adolescents (51% girls), aged 12 to 16 years (M = 14.56
Paramedia : thresholds of the social text
2017
This work is an adaptation of Gerard Genette’s theory of paratexts to social media. Paratexts are information surrounding texts, and usually helping the user to decide whether or not to consume a text. In social media, a plurality of new information surrounds texts we read every day. They are dynamic by nature and have different authors: the social platforms, like Facebook or YouTube; the authors of texts, and the users who comment and share them. This collection of four articles will debate the ethos in social media, what is an author in social media, what are the identified paratexts in selected social media websites and the limits of interpretation of paratexts in contemporary Brazilian …
A firm's activity in social media and its relationship with corporate reputation and firm performance
2015
There is growing debate about whether companies’ investments in social media really pay off. This research attempts to contribute to this discussion by investigating the relationship between a firm’s social media activity and two outcomes, namely, company reputation and firm financial performance. Two propositions are developed based on theory and tested with a sample of 59 companies. The findings suggest that a firm’s social media activity is only partially linked with its financial performance and is not linked with corporate reputation. The implications of the research suggest that little is known about the relationships between a firm’s social media activity and corporate reputation and…