Search results for "social media."
showing 10 items of 718 documents
Slimību profilakses un kontroles centra komunikācija sociālajos tīklos
2015
Bakalaura darba tēma „Slimību profilakses un kontroles centra komunikācija sociālajos tīklos”. Darba mērķis ir noskaidrot, kāda ir šī brīža „Slimību profilakses un kontroles centra” komunikācija sociālajos tīklos, un izvirzīt priekšlikumus kā to var uzlabot turpmāk. Bakalaura darba pirmajā daļā tika apskatīti sociālie tīkli kā daļa no mārketinga komunikācijas, kā arī sociālie tīkli kā daļa no interneta reklāmas. Detalizētāk tika apskatīta komunikācija sociālajos tīklos, kā arī populārākie sociālie tīkli, tādi kā Facebook un Twitter. Pētījuma daļā tika izmantotas kvalitatīvās un kvantitatīvās pētīšanas metodes. Kā kvalitatīvā pētīšanas metode tika izmantota intervija ar SPKC darbiniekiem. Kā…
Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector
2022
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…
The social mediators: limits and challenges of a system
2011
Following a study aimed at measuring the limits and challenges of the social mediation system, the authors put forward an examination in this article of the mutual expectations of the social mediator and its employer, the urban community. This sociological study is comprehensive: it uses the method of the individual interview and focus group. The analysis of the results is supported by contributions from Boltanski and Thévenot in order to compare the reference “worlds” of both types of actor. It is supplemented by the analysis of notions of “system” (Foucault) and “professionalisation” (Hainaux et al., Bartoli). The authors try to understand the extent to which the actors understand involve…
Principles of social media monitoring and analysis software
2013
Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power
2018
Before the emergence and high popularity of social media, individuals or even collectives of individual citizens rarely had strong voice in public discourse. Social media, and its social network sites (SNS), have allowed individual people to form communities to create discourse around issues they find meaningful, and even unite their power to fight for a common cause and potentially influence changes in society. The objectives of the thesis were to investigate what types of ‘societal influence (SI) oriented SNS communities’ the Internet and social media arena consists of and how their potential communicative power is formed, even to the extent that they can challenge news media and business…
Consapevolmente intelligenti: un’indagine esplorativa sull’uso dei social network nella scuola primaria
2017
Abstract – Social Networks are a noteworthy opportunity to build a more caring and responsible society, a practice that is assimilated by learning to use the Web in a conscious way. The media competence takes the form of expertise both to active participation to the Web and to society. The focus is on the need to acquire the know-how to exploit the media, with particular reference to social networks, in a clever way so as to make them intelligent instruments. From an educational point of view, Social Networks offer a different potential because they are able to support the functions of socialization, of sharing and of coordination; to encourage dialogue, promote resources sharing and improv…
The social significance of the Facebook Like button
2015
In this paper we study social aspects of using the Like button for purposes of impression management, identity construction, and maintenance of social ties online. On the theoretical level our investigation combines Goffman’s notion of face-work with concepts of social network analysis, shedding light on what we dub ‘nano-level’ interaction and sociality on social networking sites. Our data come from a 2013 classroom survey in which 26 Finnish university students were asked about their motives for and ways of using the Like button. Our results show that though the Like button was designed to allow users to express their positive evaluations of the contents of Facebook posts, comments, and p…
OPPORTUNITIES AND CHALLENGES OF SOCIAL MEDIA USE IN MUNICIPALITIES IN LATVIA
2022
The research was supported by the NATIONAL RESEARCH PROGRAMME “LATVIAN HERITAGE AND FUTURE CHALLENGES FOR THE SUSTAINABILITY OF THE STATE” project “CHALLENGES FOR THE LATVIAN STATE AND SOCIETY AND THE SOLUTIONS IN INTERNATIONAL CONTEXT" (INTERFRAME-LV, Project No.VPP-IZM-2018/1-0005).
Mobile Apps and Social Media
2017
1The increasing penetration of smartphones among global population, especially among youth and children, has define a mobile and interactive media use without any precedent. A global connected world is the context in where our offspring are developing self-competences in media literacy because they manage technological devices at very early ages. This context is the state of affairs of this article in which we present two different steps: firstly, a theoretical study, showing the impact of mobile devices, focusing on smartphones and mobile applications where the question arisen is: What are children and young doing while online? Media literacy is also described in order to apply its dimensi…
The role and tendencies of development of the social media in human resources management
2019
Social media as a topicality in human resources management has gained significance during the recent years. The goal of the article is to determine the role and priorities of using social media and to examine the types of social media currently used by organisations. The theoretical frame of the research is based on the structure of social media, characterised by two directions: personnel development that includes the inner environment of an organisation and the brand management of the employer that includes the outer environment. The main topicality and problem of the research is that employers are unable to provide companies with labour force, and employers’ activities in the social media…