Search results for "social media."
showing 10 items of 718 documents
Examining the Performance of Brand-Extended Thematic-Content : The Divergent Impact of Avid- and Skim-Reader Groups
2017
Today, the reading online content is a daily habit for many users. In an online environment, users encounter brands, who hope to attract visitors to their online spheres of influence through brand-extended thematic-content. The purpose of this study is to investigate this phenomenon and assess its impact on both the readers of the content and the brands. To do this, we use structural equation modeling to analyze data from two groups, skim readers and avid readers, who vary in terms of the behaviors they invest in the reading of brand-extended thematic-content. The findings reveal that brand-extended thematic-content affects divergently on the brand attitude formation of these two groups. Sp…
From canon to chaos management: blogging as a learning tool in a modern Finnish literature course
2015
This article is based on the teaching experiment implemented in summer 2013 in a modern Finnish literature course organised by the Centre for International Mobility (CIMO) and the University of Jyvaskyla Language Centre. In order to break away from the traditional conception of literature and text, students’ independent blogging was chosen as the final course assignment instead of a traditional final project. Our aim has been to determine what blogging as an activity can add to second-language learning (i.e. learning the language in a country where it is spoken as a native language) in the context of modern Finnish literature. Our special interest is how new learning environments and approa…
How and when do mobile media demands impact well-being? Explicating the integrative model of mobile media use and need experiences (IM3UNE)
2021
Using mobile media can be both detrimental and beneficial for well-being. Thus, explaining how and when they elicit such effects is of crucial importance. To explicate boundary conditions and processes for digital well-being, this article introduces the Integrative Model of Mobile Media Use and Need Experiences (IM³UNE). Instead of assuming mobile media to be pathogenic, the IM³UNE offers a salutogenic perspective—it focuses on how we can stay healthy when using mobile media ubiquitously in daily life. More specifically, the model assumes that both the satisfaction and the frustration of basic psychological needs are key underlying mechanisms linking demanding mobile media use to well-being…
From virtual to real healing: a critical overview of the therapeutic use of virtual reality to cope with mourning
2021
In recent years, virtual reality (VR) has been effectively employed in several settings, ranging from health care needs to leisure and gaming activities. A new application of virtual stimuli appeared in social media: in the documentary 'I met you' from the South-Korean Munhwa Broadcasting, a mother made the experience of interacting with the avatar of the seven-year-old daughter, who died four years before. We think that this new application of virtual stimuli should open a debate on its possible implications: it represents contents related to grief, a dramatic and yet natural experience, that can have deep psychological impacts on fragile subjects put in virtual environments. In the presen…
Co-participatory multimodal intergenerational storytelling : preschool children’s relationship with modality creating elder inclusion
2021
The COVID-19 crisis has highlighted elderly people as a vulnerable and excluded community, and connecting to the younger social media generation requires a shift in intergenerational storytelling performance. Recent research on multimodality has emphasized its benefits for the interactional process in storytelling. This study examines three aspects of storytelling – participation, multimodality, and emotional interaction – and uses co-creation and multimodal discourse analysis to investigate two questions: (1) To what extent can intergenerational storytelling benefit older people’s community engagement? (2) In a globalized world, how do children’s relationships with modalities create new l…
Football Without Football: Creativity in German Football Coverage by TV Broadcasters and Clubs During the Coronavirus Crisis
2020
During the COVID-19 pandemic, TV broadcasters and clubs were challenged to provide alternative formats and content for fans of Germany’s favorite sport, football [soccer]. Thus, they emulated matchdays and created a Bundesliga feeling in new ways. The authors focus on this alternative creative sports coverage during the Coronavirus crisis and consider the effect on the audience. TV broadcasters, for instance, recreated Bundesliga matchdays through broadcasting historical matches, sticking with the original fixtures from before the crisis, while offering renewed commentary. Clubs conducted the Bundesliga Home Challenge, that is, FIFA20 videogame matches with their professional and eSport pla…
Parental Distress and Perception of Children’s Executive Functioning after the First COVID‐19 Lockdown in Italy
2021
The spread of the novel coronavirus (COVID-19), and the consequential first italian lockdown to minimize viral transmission, have resulted in many significant changes in the every-day lives of families, with an increased risk of parental burnout. This study explores the impact of the first COVID-19 lockdown in Italy on parental distress and parental perceptions of children’s executive functions (EFs). Participants were 308 Italian parents with children between 4 and 17 years of age; they were recruited through online advertisements on websites and social media, and they were given an online survey. The measures were: the balance between risks and resources (BR2) and the executive functionin…
Global Public Sector and Political Communication
2019
Public and political organizations exist to maintain societies in more or less democratic settings. Both political and public sector organizations have traditionally been blamed for several ills in society including inefficiency, bureaucracy, serving their own needs above others’ and corruption. Though each public sector and political organization is a product of its own time and environment, there seem to be certain global trends that challenge them: rapid change, use of social media, citizen diversity, and novel forms of citizen activism for example question the more traditional means of communication. How public entities and politicians communicate with citizens and publics is of strateg…
What factors drive returns on initial coin offerings?
2020
Abstract In recent years, initial coin offerings (ICOs) have received considerable attention as a new form of crowdfunding. Because of the rapid growth in their popularity, ICOs have become a prominent research topic. However, the lack of knowledge about the nature of this kind of financial operation inevitably raises several important unanswered questions. This study starts by providing a comprehensive description of the characteristics, benefits, and risks associated with ICOs. Then, using a panel data set comprising daily information for 125 ICOs (44,217 observations gathered from December 2017 to December 2018), this study explores the influence of the ICO presale period, ICO category, …
Reproductive rights or duties? The rhetoric of division in social media debates on abortion law in Poland
2019
This study explores the argumentative schemas used in claimmaking and the rhetorical resources for stance-taking in the online abortion law debate in Poland in late 2016. It shows how these discursive devices were used to divide and discredit the opponent in the social media by two social movements: the Stop Abortion coalition of conservative and religious organizations that sponsored the legislative proposal to considerably restrict abortion, and the Save Women committee that stood behind the ‘black’ protests opposing the project. The textual material is drawn from social media profiles of the two movements following a week of intense street protests and publicity activities (19–26 October…