Search results for "sociosemiotics"
showing 6 items of 16 documents
Zoosemiotica 2.0. Forme e politiche dell'animalità
2017
Questo volume ha tre direzioni di discorso. Innanzitutto, un dialogo fra la semiotica e le altre discipline interessate agli studi animali: la filosofia, la filosofia del linguaggio e della mente, le scienze umane e sociali, le scienze cognitive e le neuroscienze. Non a caso molti degli interventi contenuti in questo volume non sono di semiologi ma di filosofi, sociologi, antropologi, linguisti, filologi, letterati etc. In secondo luogo, una discussione interna alla semiotica, nel passaggio dalla zoosemiotica 1.0 (tradizionalmente più interessata ai linguaggi e alle forme di comunicazione delle diverse specie animali) alla zoosemiotica 2.0, di conserva con altri settori a prima vista oppost…
Apple, Ibm and Microsoft in a war of signs
2007
The aim of my paper is exploring how image contributes on building the brand identity of specific organisations and how the meaning of the image can be resignified by the action of the players in a specific market. In particular, I will focus on the competition between three brands, Ibm, Apple, Microsoft. on the information technology market. My work is looking forward to be a continuation of the essay “Le vie du Logo” published in “Identités visuelles” by Jean Marie Floch about the visual competition between Apple and Ibm. I will use the tools of sociosemiotics, plastic and figurative analysis, screening more than 20 years of competition starting from 1984, the year in which the analysis o…
Sociosemiotica: teorie, esplorazioni, prospettive
2022
What is sociosemiotics? As it will be attempted to show in this paper it is at least in its Italian version, a specific way that semiotics has of conceiving social reality. We will clarify in these pages the theoretical assumptions of contemporary semiotics that have made possible the edification of sociosemiotics as a current specific to the theory of signification. And the main contributions produced in this field roughly in the last twenty years, starting with the publication of a key text for the the development of sociosemiotics, Gianfranco Marrone's "Corpi Sociali" (2001), to which a specific in-depth discussion will be dedicated.
Ripensare gli oggetti, riprogettare la società
2021
The essay introduces a series of classical essays by Bruno Latour on design and techniques, showing the relationships between Actor Network Theory and semiotics. In particular, the theoretical convergences and problematic nodes on the methodological level concerning the application of certain semiotic notions, such as that of actant and that of enunciation, within Bruno Latour's anthropology are discussed.
Ideologie e culture della vendita: luci e spazi al supermercato
2022
This paper investigates the role of lighting in the quintessential commercial place: the supermarket. The aim of the article is to understand how lights contribute to construct the sense of a place and to define the supermarket as a text. Supermarket's system of illumination reveals the construcion of a framed text the connect fresh products with canned product. From a structuralistic pont of view, both industrial and organic supermarkets will be considered as the different treatment of lighting gives rise ti twi opposing ideologies of sale and consumption.
Way better than the original!! Music video covers and language revitalisation : A sociosemiotic view
2016
The development of the social media has opened up new spaces and genres for minoritised languages. As argued in previous research, access to new media spaces can contribute to the revitalisation of minoritised languages by generating new functions and values for them. Combining sociolinguistic and sociosemiotic approaches and bringing together data from four minority language contexts, Irish, Welsh, Sámi, and Corsican, this study addresses the potential of music video covers on YouTube to contribute to language revitalisation. The investigation suggests that music video covers in minority languages can have significance in language revitalisation in both language ideological and practical t…