Search results for "spectateur"
showing 8 items of 8 documents
Arts de la rue. La Faute à Rousseau
2007
Analyse de l'évolution du secteur des arts et du théâtre de rue. Plus largement une réflexion sur le spectacle vivant.
G-Sica 10.1
2013
SOMMAIRE :-*- Introduction / Marc Veyrat ; -1- ©box : InterMade pour un dispositif de médiation ? / Marc Veyrat ; mise en forme graphique Floriane Roussel, Delphine Lorenzetti ; -2- U-RSS en point de fuite. Symposium Texte & Image : une mise en voyage, Université de Malte, 2012 / Franck Soudan, Marc Veyrat ; mise en forme graphique Clara Blanchet, Lise Haudebourg ; -3- Kiss & Fly [ est une oeuvre interactive qui interroge la notion de paysage comme une rencontre de tous les paramètres identitaires d'un lieu ] / Carole Brandon et Arnaud Burgniard ; mise en forme graphique Marie-Albéric Martin, Arnaud Burgniard ; -4- eMotion. Pour une mobilité multi-sensorielle / Ghislaine Chabert, Marc Veyra…
Positioning the Supply of Live Performance: Innovative Managerial Practices Relating to the Interaction of Spectator, Performance and Venue
2006
Because of the abundance of offerings, the question of positioning with regard to live performances is becoming increasingly crucial for managers in the cultural sector. The authors address this issue by proposing original means of differentiation that managers can use in order to reinforce the identity of their offerings. The authors point to the need for analysis of the relationship between the public and the spectacle (central focus of positioning), highlighting the various facets that structure this positioning. They then examine the interaction between the public and the cultural venue (peripheral focus of positioning). Such a framework of consumption experiences offers promising solut…
L'Effet de Bouche à Oreille et le Processus de Choix du Spectateur Cinématographique
1997
Scènes baroques
2006
L'article fait une analyse des nouvelles technologies dans les spectacles et les arts, du théâtre de rue.
Positioning the supply of live performances. Innovative managerial practices relating to the interaction of audience, performance and venue
2006
Because of an abundant offer of shows, the question of the cultural products positioning becomes increasingly crucial for the professionals of this sector. This article proposes to answer this strategic question by identifying original ways of differentiation in order to reinforce the identity of their offer. First of all, we insist on the need for analyzing the relation between the public and the spectacle (central road of positioning). We wish to highlight the various facets that structure this positioning. Then, we examine the interaction between the public and the cultural place (peripheral road of positioning). This tangible framework of consumption experiment can offer promising solut…
L' analyse des préférences des téléspectateurs extraterritoriaux dans le football : application au public de deux régions marocaines
2013
The globalization of football as entertainment and the changes in media have generated the development of a new category of public: international viewers. Understanding their behavior proves to be an important research topic for the marketing of federations, leagues and professional clubs. The research is focused on understanding the preferences of international viewers who follow football games in the media. From a theoretical point of view, the conceptual model and the hypotheses have been constructed based on an experimental approach to marketing and the identification process of social psychology. The research model focuses on Moroccan viewers watching two Spanish teams Real Madrid and …
« L'Illusion public : la rue et ses mythes »
2006
L'article propose une synthèse et un prolongement du colloque sur les publics et les arts de la rue tenu à Sotteville-les-Rouen.