6533b820fe1ef96bd127982b
RESEARCH PRODUCT
Positioning the Supply of Live Performance: Innovative Managerial Practices Relating to the Interaction of Spectator, Performance and Venue
Rémi Mencarelli Mathilde Pulhsubject
interaction spectator/artist/venuevaleur de consommationlieuinteraction spectateur-artiste-lieu du spectaclecultural experimentexpérience culturelle[ SHS.ECO ] Humanities and Social Sciences/Economies and financesvenue[SHS.ECO] Humanities and Social Sciences/Economics and Finance[SHS.ECO]Humanities and Social Sciences/Economics and FinancePositionnementPositioningconsumption valuedescription
Because of the abundance of offerings, the question of positioning with regard to live performances is becoming increasingly crucial for managers in the cultural sector. The authors address this issue by proposing original means of differentiation that managers can use in order to reinforce the identity of their offerings. The authors point to the need for analysis of the relationship between the public and the spectacle (central focus of positioning), highlighting the various facets that structure this positioning. They then examine the interaction between the public and the cultural venue (peripheral focus of positioning). Such a framework of consumption experiences offers promising solutions with regard to differentiation. The authors illustrate their proposals with some recent innovative managerial practices in the field of live performance.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2006-01-01 |