Search results for "strategiat"

The distant present

2013

Introduction, Tuula Vaarakallio & Taru Haapala, 4 Taking Distance as a Condition of the Study of Politics, Kari Palonen, 12 Anti-Parliamentarism of the French Front National Party, Tuula Vaarakallio, 28 The Rhetoric of National Emergency: 9/11 versus Weimar Republic, Anna Kronlund , 48 The Mockery of Adbusters Magazine in the Classical Tradition of Political Rhetoric, Taru Haapala, 71 “Time to be heard”: The Rhetorical Strategies of the Northern Ireland Women’s Coalition, Anna Björk, 90 ‘Dubliners’ in the European Union – A Perspective on the Politics of Asylum-Seeking, Hanna-Mari Kivistö, 106 Notes on Contributors, 129

From places to platforms : Examining the transformation of servicescapes

2022

Place represents one of the underlying elements of the marketing mix. However, due to ongoing digitalisation, places have undergone substantial changes in recent years. With the transition from physical shopping environments towards intangible Internet spaces and digital platforms, how places affect consumer behaviour and how consumers use places are rapidly changing. This transition challenges the existing conceptualisation of place as a physical environment. In the online environment, consumers can no longer rely on physical and tangible cues to complement their shopping experience. Instead, they have to learn the logic of technological platforms and the rules of interaction in digital sp…

Organisational Legitimation Strategies in Social Media : How Business Schools Address Declining Ranking

2023

Public relations scholarship has drawn on organisational legitimacy theory to show how organisations appeal to stakeholders’ acceptance of their existence and importance in society. Studies have shown how different types of organisations utilise communication strategies in social media to gain legitimacy. This chapter contributes to public relations research by examining how a sample of business schools implemented legitimation strategies in their social media posts when their legitimacy was threatened. The findings show that when ten world-class European business schools faced declining institutional rankings between 2016 and 2019, they made use of four legitimation strategies—authorisatio…

Viestinnän strateginen monitulkintaisuus : vaihtoehtoinen ratkaisu sidosryhmien odotustenhallintaan?

2020

Artikkelissa kerrotaan, mistä strategisessa monitulkintaisuudessa (Strategic ambiguity) on kyse, ja avataan, kuinka viestinnän ammattilaiset voivat hyödyntää sitä sidosryhmien odotustenhallinnassa. Strategista monitulkintaisuutta on havaittu esimerkiksi organisaatioiden tavoitteissa ja suunnitelmissa, joissa sen on huomattu mahdollistavan eriävien näkemysten ja erilaisten ryhmien toimimisen sulassa sovussa. Monitulkintaisuutta on yleisesti pidetty negatiivisena viestinnän elementtinä, ja sen tarkastelu laajemmassa viestinnän kontekstissa on ollut vähäistä tai se on määritelty suppeasti epäselvyydeksi tai läpinäkyvyyden puutteeksi. Artikkelissa esitellään, miksi organisaatioiden tulisi kiinn…

Digital strategic communication through digital media-arenas

2022

Digital technologies have empowered an increasingly participatory communication environment that challenges the ability of organizations to maintain control over their messages. In this new environment, stakeholders not only receive these messages through organizational digital media, which this chapter argues are typically understood as transmission channels, they also are able to re-interpret and re-communicate these messages across multiple participatory, omni-directional digital arenas seemingly beyond organizational strategic control. This chapter examines the tension in strategic communication between a traditional message-controlling approach through digital media and a more nuanced …

Perhemuodon yhteys lasten suoritusstrategioihin

2001

Strategiatyö voittoa tavoittelemattomassa urheiluorganisaatiossa : tapaustutkimus Suomen Hiihtoliiton osallistavasta strategiaprosessista

2014

Entrepreneurs and Growth : An Option, Obligation or Obsession?

2018

“Growth” as a word carries a positive tone in it; human beings grow and mature, gaining new knowledge and resources, and so do companies. Growth, however, has never been for all. In competitive markets, some grow and others do not—or grow at slower pace than others. Furthermore, growth is a process that strains the capabilities and resources of an individual, company, and its acting entrepreneurs to their extreme. Growth means also learning and leaving behind something learned of possessed before. Growth disrupts the history and path of a single company and its entrepreneur. The text synthetizes the scattered literature in growth and entrepreneurship. A case study shows how growth is viewed…

Enterprise architecture as a collaboration tool : discursive process for enterprise architecture management, planning and development

2008

Tieto- ja viestintäteknologiaa (ICT) hallitaan ja kehitetään kuten mitä tahansa yrityksen tai organisaation resurssia – tai ainakin näin olisi hyvä tehdä. Epäonnisia ICT-projekteja voidaan välttää nivomalla toiminnan ja teknologian suunnittelu ja kehittäminen yhteiseksi, vuorovaikutteiseksi prosessiksi, suosittelee aiheesta väittelevä Mirja Pulkkinen.Yritys- eli kokonaisarkkitehtuuri on kokonaisvaltainen lähestymistapa ICT:n hallintaan yhdessä liiketoiminnan kanssa. Johtamisessa voidaan tehdä tilaa liiketoiminnan ja teknologioiden vuoropuhelulle määrittämällä kokonaisarkkitehtuuriprosessi. Prosessi tuo toiminta-ajatuksen, tavoitteet sekä strategiat teknologiakehittäjille työn pohjaksi. Samo…