Search results for "tail"
showing 10 items of 702 documents
BENEFICIOS RELACIONALES, SATISFACCIÓN Y LEALTAD EN EL COMERCIO MINORISTA: UNA COMPARATIVA INTERSECTORIAL
2009
RESUMENEn el contexto del marketing de relaciones, resulta de gran importancia para el establecimiento minorista identificar el tipo de beneficios de la relación que influye en mayor medida sobre sus resultados en términos de satisfacción del cliente y lealtad hacia el minorista, de manera que se garantice una relación continua y satisfactoria. Dichos beneficios pueden tener distinto peso en función del tipo de actividad llevada a cabo por el minorista. El presente trabajo pretende analizar empíricamente un modelo que refleje los distintos tipos de beneficios relacionales obtenidos por los clientes, así como los beneficios obtenidos por la organización en términos de lealtad del consumidor …
The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing
2021
Innovation and sustainability are postulated as key variables for the future of large commercial distribution. In addition, the development of Information and Communication Technologies (ICT) solutions, and especially those related to Artificial Intelligence (i.e., Just Walk Out, Intelligent Retail Lab) and digitization, are particularly relevant factors in the current pandemic scenario in which retail companies operate. These tools are essential to face the derived changes in commercial relations, especially between companies and consumers. For all these reasons, this work aims to examine the effect of ICT, as a driving factor for innovation and its direct and indirect impact on sustainabi…
Simulating retail locations using GIS and an agents decision model for urban planning
1998
Chinese University of Hong Kong, IGU, Commission on Modelling Geographical Systems; International audience; This paper focuses on a methodological approach which intends to simulate subsequent transformations of urban patterns within a GIS. We describe conceptual models of data and process dedicated to a problem interfacing actors and territory: location strategy of retail outlets.
Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review.
2021
The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID-19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers’ attitudes, the moderating effects of COVID-19, and control variables. The meta-analysis presents data derived from 50 independent samples with a sample size of …
La stratégie de la distribution : des interrogations managériales aux contributions académiques.
2004
Le secteur du commerce de détail connaît une remise en cause d'un certain nombre de modèles stratégiques dominants qui ont accompagné les transformations de ce secteur depuis une cinquantaine d'années. Les professionnels du secteur sont ainsi confrontés à la recherche de nouveaux cadres normatifs susceptibles d'orienter leur prise de décision. Cet article analyse les contributions possibles des recherches académiques à trois champs stratégiques majeurs du distributeur : le cadre stratégique du détaillant, l'optimisation du canal de distribution et le positionnement de l'offre du point de vente.
A Systematic Literature Review and Analysis of Mobile Retailing Adoption
2019
The purpose of this study is to provide a comprehensive updated review and analysis of mobile retailing adoption. Although research on mobile channel utilization has increased significantly in recent years and many new studies on this topic have been published, research has not yet provided a clear structure regarding how consumers’ expectations have advanced in relation to mobile retailing adoption. Thus, this study synthetizes the mobile retail adoption literature and develops a framework for it. Our systematic literature review analyzed 94 scientific articles that were published between 2010 and 2018 to determine customers’ different expectations and demands during different mobile chann…
Exploring positive online customer experience formation : a study of food waste shoppers
2022
This qualitative study investigates the formation of positive online customer experiences in the context of online grocery shopping. This study analyzes customers’ written descriptions of the causes of their positive experiences when visiting an online store. Data were collected with an online survey of 581 respondents. The case company is a Finnish online retailer, Fiksuruoka Ltd. Fiksuruoka’s business idea is to sell food waste; its product range consists of surplus groceries that are in danger of being disposed of. The findings show that four main themes contribute positively to the online customer experience. Positive customer experiences were explained by factors related to 1) the shop…
Sleepless in Carver Country: Insomnia and Existential Crisis in Raymond Carver’s Short Fiction
2020
Chez Raymond Carver, la nuit n’est jamais uniquement une toile de fond réaliste. Dans ses nouvelles se déroulant après la tombée de la nuit, Carver joue à déconstruire les clichés généralement associés au confort de l’intimité nocturne et du lit conjugal. L’insomnie qui frappe certains de ses personnages les renvoie au contraire à leur complète solitude et à leur condition de mortels. Cet article cherche donc à voir comment la nuit blanche carvérienne est utilisée métaphoriquement pour exprimer l’angoisse de personnages souvent peu expansifs, qui veulent leur part du Rêve américain mais se retrouvent pris au piège d’un cauchemar existentiel. In Raymond Carver’s short fiction, the night is n…
Russlandbilder und Stereotype im deutsch-finnischen Vergleich
2015
Venäjä on sekä suomalaisesta että saksalaisesta näkökulmasta tarkasteltuna läheinen maa, jonka kanssa sekä suomalaiset että saksalaiset ovat olleet aktiivisessa kanssakäymisessä kautta historiansa aina nykypäivään saakka. Maihin ja niiden kansalaisiin, kuten muihinkin kuvitteellisiin yhteisöihin, liitetään monia erilaisia stereotypioita ja kuvia, joita kuvataan monin eri kielellisin keinoin. Tämän työn tarkoituksena on tutkia venäjäkuvia ja stereotypioita sekä niiden kielellisiä representaatioita saksalaissuomalaisessa kontekstissa. Tutkimus toteutettiin kyselytutkimuksena verkossa, jossa vastaajaa pyydettiin vertailemaan omia venäjäkuviaan ja stereotypioitaan otaksumiinsa kollektiivisiin s…
Effects of harvesting methods on seed yield and quality of Scorpiurs muricatus L..
2009
Scorpiurus muricatus L. is an annual legume, widely distributed in Mediterranean pastures, that is appreciated by farmers for its productivity, forage quality, and palatability. It is characterised by long flowering and ripening periods and by pod shedding. These characteristics cause high seed losses, which could reduce its seed harvest efficiency in terms of seed yield and quality. In this study, we investigated the effects on seed yield and quality of different harvesting methods (windrowing at different times with subsequent combining was compared with direct combining). Our results show that direct combining when the pods were fully ripened reduced pod losses compared with swathing met…