Search results for "trademark"
showing 10 items of 11 documents
Generation Z and Organizational Listening on Social Media
2020
Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement. In addition to challenging political institutions and governments, young people today are also holding the corporate world accountable. To respond to young people’s expectations, brands, and organizations have turned to social media to interact and build relationships with them. However, critics have lamented that these attempts often fail and that young people’s trust in institutions, brands, and organizations continues to decline. This article asks how young people perceive organizational listenin…
Staging the Impossible for Young Audiences: Preliminary Findings in a Research Project
2009
“You should not be able to notice that it is theatre for children!” says Suzanne Osten, Swedish theatre director. How is this view compatible with her statement that Theatre for Young Audiences (TYA) should always take the child's perspective? In this article I draw attention to Osten's motivation and ability to do what some reckon to be impossible, unheard of, and/or irresponsible. Staging taboos such as divorce, suicide, eating disorders, and schizophrenia for children has been something of a trademark for Osten. I will widen the focus beyond the thematic content, by analyzing how she gives this a formal expression: how theoretical, aesthetic, kinesthetic, and playful approaches challenge…
Preču zīmes pārkāpums kā negodīgas konkurences izpausme Latvijā.
2018
Maģistra darba Autore pētījusi preču zīmes pārkāpumu kā negodīgas konkurences izpausmi Latvijā. Darbā tiek analizēts negodīgas konkurences jēdziens, preču zīmes pārkāpuma jēdziens, kā arī kritēriji un to saturs, lai konkrēto preču zīmes pārkāpumu atzītu par negodīgas konkurences izpausmi. Maģistra darba mērķis ir noteikt, kādiem kritērijiem ir jāizpildās, lai konkrēto preču zīmju pārkāpumu tiesa varētu atzīt par negodīgas konkurences pārkāpuma izpausmi. Maģistra darba uzdevumi ir: Izpētīt negodīgas konkurences, kā arī preču zīmes jēdzienu un saturu; Analizēt preču zīmes pārkāpuma jēdzienu un veidus; Noskaidrot, preču zīmes kā negodīgas konkurences izpausmes konstatēšanas priekšnoteikumus un…
IPR gender gaps: a first look at utility model, design right and trademark filings
2018
This study extends the analysis of the gender gap in patenting into design rights, utility model (UMs) and trademarks (TMs), which are complementary methods for protecting intellectual property. The analysis is descriptive and uses register data from the Finnish patent and registration office covering the years 1982–2013. A persistent gender gap is found for all intellectual property rights. The gap has narrowed over time for national patent, design right and TM filings but not for UM filings. It is found that, in comparison to men, women are relatively less often single inventors or designers and more often members of inventor or designer teams. peerReviewed
Dietary Glycaemic Index Labelling: A Global Perspective
2021
The glycaemic index (GI) is a food metric that ranks the acute impact of available (digestible) carbohydrates on blood glucose. At present, few countries regulate the inclusion of GI on food labels even though the information may assist consumers to manage blood glucose levels. Australia and New Zealand regulate GI claims as nutrition content claims and also recognize the GI Foundation’s certified Low GI trademark as an endorsement. The GI Foundation of South Africa endorses foods with low, medium and high GI symbols. In Asia, Singapore’s Healthier Choice Symbol has specific provisions for low GI claims. Low GI claims are also permitted on food labels in India. In China, there are no nation…
The demand for IPR services - to use or not to use a professional representative
2021
We analysed the use of professional representative services and related outcomes in patent, utility model, design right and trademark filings. We found that: 1) there is a positive association between the use of a professional representative and the likelihood of grant or registration; 2) the demand for professional intellectual property rights (IPR) services is heterogeneous between IPR types: applicants are most likely to hire professional representatives (IPR agents and attorneys) for patents, followed by utility models, design rights and trademarks; 3) individual applicants are less likely to use professional representatives compared to firm applicants. peerReviewed
Trademarks and Cyberspace
2006
Trademark law aids consumers who use trademarks in the marketplace to identify swiftly and without problems a product they liked or disliked in the past, distinguishing among the different competing manufacturers of a product. No one is entitled to sell or deliver commodities under the appearance that the commodities derive from someone else. The importance of consumer protection cannot be over-emphasized and the average consumer standard should remain the central point of the inquiry, even under domain name litigation. Replacing the initial interest confusion doctrine is one decisive step, along with the introduction of a doctrine representing the fact that there should be no confusion at …
French firms’ strategies for protecting their intellectual property
2012
In attempting to protect their innovations, firms can choose from a range of mechanisms, which may be either non-statutory (trade secrets, design complexity, and lead-time advantage over competitors) or statutory (patent, design registration, trademark, copyright). Yet, little is known about how firms do actually make their choices from among these different appropriability mechanisms. The aim of this paper is to determine how French firms’ use of intellectual property protection mechanisms relates to the type of innovation, the characteristics of the market sector in which they operate, the firms’ characteristics, and their human resources strategies. Our empirical model draws on four Fren…
New trends in technology and identity of traditional dairy and fermented meat production processes: Preservation of typicality and hygiene
2014
Interest in ecofood tourism is strictly related to the consumption of products associated with the geographical area visited. Local products are often requested by consumers living far from the production zones (e.g. in bistro restaurants that reproduce the atmosphere of typicality). This phenomenon, if on the one hand guaranteeing the continued popularity of certain traditional foods, highlights the inherent dangers that certain types of food pose. They could spread the risks to a much wider area that they might typically inhabit. The higher the demand for certain products, the more variations of the production processes of the traditional products there will be. This is particularly evide…
Valodas izvēle tirdzniecības zīmēs
2017
Valoda ir nozīmīga ikdienas komunikācijas daļa. Uzņēmēji to izmanto, lai paustu savus biznesa mērķus un idejas. Viens no svarīgākajiem kompānijas aspektiem ir tās zīmola attēls; tā ir pirmā lieta, kas reprezentē kompāniju un ļauj tai tikt uztvertai kā labam pakalpojuma sniedzējam potenciālo klientu acīs. Lai zīmols būtu juridiski aizsargāts, tam ir jābūt reģistrētam kā tirdzniecības zīmei. Pētījuma mērķis ir noskaidrot, kādus lingivistiskos un paralingvistiskos līdzekļus pakalpojumu sniedzēji Baltijas valstīs izmanto tirdzniecības zīmēs. Lai veiksmīgi veiktu pētījumu, tika analizētas 45 tirdzniecības zīmes, kuras ir reģistrētas Baltijas valstu Patentu iestādēs. Gandrīz visas analizētās tird…