Search results for "uskottavuus"
showing 10 items of 23 documents
Examining the structure of credibility evaluation when sixth graders read online texts
2023
Background Previous research indicates that students lack sufficient online credibility evaluation skills. However, the results are fragmented and difficult to compare as they are based on different types of measures and indicators. Consequently, there is no clear understanding of the structure of credibility evaluation. Objectives The present study sought to establish the structure of credibility evaluation of online texts among 265 sixth graders. Methods Students' credibility evaluation skills were measured with a task in which they read four online texts, two more credible (a popular science text and a newspaper article) and two less credible (a layperson's blog text and a commercial tex…
Negative eWOM and perceived credibility : a potent mix in consumer relationships
2022
PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…
Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
2022
Social media influencers (SMIs) have become an effective channel for reaching targeted customers. The present study explores the influence process of advertising recognition on consumer responses in the SMI marketing context. The authors examined an Instagram post featuring the endorsement of a brand and created an experimental design with four conditions related to advertising recognition and the parasocial relationship. Findings from a partial least squares structural equation modeling procedure indicate that advertising recognition results in overall negative consumer responses to SMI brand endorsements. The results also indicate parallel mediating effects of source credibility and atti…
Making and breaking relationships on social media: the impacts of brand and influencer betrayals
2021
This study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with two transgression scenarios (influencer vs. brand) was created, and 250 individuals were recruited to participate in the study. The results show that a perceived betrayal by a brand can negatively affect the perceived coolness of the social media influencer that has endorsed the brand, as well as the parasocial relationships that followers have with the influencer. Accordingly, a perceived betrayal by a social media influencer can negatively affect attitudes, trust and purc…
Tavallisen ihmisen uskottavuus mainoksen suosittelijana ja uskottavuuden vaikutus asenteeseen mainosta ja brandia kohtaan
2012
Tutkimuksen tavoitteena oli tutkia tavallisten ihmisten käyttöä mainoksen suosittelijoina, tavallisen ihmisen uskottavuutta suosittelijana ja uskottavuuden vaikutusta asenteeseen mainosta ja brandia kohtaan. Aikaisempaa tutkimusta aiheesta löytyi melko vähän, joten teoriapohjana käytettiin source credibility –teoriaa, jota on käytetty julkisuuden henkilöitä mainosten suosittelijoina tutkittaessa. Muiden aikaisempien tutkimustulosten perusteella mallia muokattiin niin, että tavallisen ihmisen uskottavuus suosittelijana oletettiin muodostuvan luotettavuudesta, asiantuntijuudesta ja samankaltaisuudesta. Tutkimukseen valittiin kolme erilaista, ulkonäköön liittyvää mainosta, joissa suosittelijoi…
Students evaluating Internet sources – From versatile evaluators to uncritical readers
2008
The Internet is a significant information resource for students due to the ease of access it allows to a vast amount of information. As the quality of the information on the Internet varies, it is important that students are able to evaluate such information critically. The aim of the study was to investigate how students evaluate Internet sources in an authentic learning task. Upper secondary school students ( n = 25) were asked to look for source material on the Internet in order to write an essay. They were asked to verbalize their thoughts during the material gathering process. Their verbalizations and actions on the Internet were recorded and analyzed. The five evaluation profiles eme…
Students' abilities to evaluate the credibility of online texts: The role of internet‐specific epistemic justifications
2021
Previous evaluation studies have rarely used authentic online texts and investigated upper secondary school students' use of evaluation criteria and deep reasoning. The associations between internet-specific epistemic justifications for knowing and credibility evaluation of online texts are not yet fully understood among adolescents. This study investigated upper secondary school students' (N = 372) abilities to evaluate self-selected authentic online texts and the role of internet-specific epistemic justifications in students' evaluation performance when solving a health-related information problem. Students selected three texts with Google Custom Search Engine and evaluated their credibil…
Huijaussivustot ja web-sivustojen luotettavuus
2013
Tutkielmassa tarkastellaan, miten käyttäjät käyttävät internetiä, millä perusteel- la käyttäjät valitsevat käyttämänsä verkkosivuston tai –palvelun, ja kuinka käyttäjät arvioivat sivuston uskottavuutta ja luotettavuutta. Tutkielma tarkastelee tekijöitä, jotka vaikuttavat käyttäjän arvioon sivuston uskottavuudesta ja luotettavuudesta ja kertoo, miten ja millä menetelmin huijaussivustojen ylläpitäjät käyttä- vät hyväkseen tätä tietoa. This document tells how user uses internet and chooses company or service in internet. The Document opens how users evaluate credibility and security of the sites and tells the main factors that have most affect in evaluating prosess. Document also discripes how…
Sitouttavuutta rakentavat natiivisisällön piirteet : Case: Nordean Ajassa-palvelu
2018
Tutkimuksen tarkoituksena oli kartoittaa hyvän sisällön piirteiden merkitystä sidosryhmien sitouttamisessa natiivisisällöillä. Natiivisisältöjen tuottaminen yleistyy osana organisaatioiden sidosryhmille kohdentamaa viestintää ja tästä syystä on tarpeellista tutkia sitouttavan sisällön piirteiden merkitystä sisällön sitouttavuuden onnistumiselle. Tarkastelun kohteeksi valitut piirteet olivat aitous, uskottavuus ja läpinäkyvyys. Tutkimuskysymys oli seuraava: “Miten lukijat arvioivat sisältömarkkinoinnin aitoutta, läpinäkyvyyttä ja uskottavuutta?” Tutkimus toteutettiin puolistrukturoiduilla teemahaastatteluilla, joiden kohdejoukkona olivat Jyväskylän yliopiston viestinnän opiskelijat. Haastate…