Search results for "verkkokauppa"
showing 10 items of 93 documents
Käytettävyyden vaikutus verkkokaupan käyttäjäkokemukseen
2017
Verkkokaupankäynnin suosion myötä verkkokauppojen määrä on kasvanut ja kilpailu lisääntynyt. Käyttäjäkokemustaan tutkimalla verkkokauppa voi saada tärkeää tietoa siitä, mitä mieltä käyttäjät ovat verkkokaupasta. Ihmisen ja verk- kokaupan vuorovaikutuksesta syntyvän käyttäjäkokemuksen nähdäänkin ole- van yksi verkkokaupan menestystekijöistä, sillä sen nähdään vaikuttavan muun muassa asiakkaan aikomukseen ostaa verkkokaupasta. Myös käytettävyyden on nähty olevan merkittävässä asemassa verkkokaupoissa, niiden tehtäväkes- keisen luonteen takia. Tässä kandidaatin tutkielmassa tutkittiin käytettävyyden vaikutusta verkkokaupan käyttäjäkokemukseen. Tutkimuksella haluttiin selvit- tää, millainen roo…
Amazon's initiative transforming a non-contact society : Digital disruption leads the way to stakeholder capitalization
2021
Contrary to the decisive role of R&D centered on information and communication technology (ICT) in the digital economy, its excessive expansion has resulted in declining productivity due to the two-faced nature of ICT. Consequently, the novel concept emerges of innovation that maintains sustainable growth by harnessing the vigor of soft innovation resources (SIRs). Pioneering endeavors can be observed at the forefront of the global ICT leaders. World R&D leader Amazon has been harnessing the power of users that seek SIRs. This functions as a virtuous cycle, leading to the transformation of R&D by fusing a unique R&D system with a sophisticated financing system. With this orchestration, Amaz…
Kuluttajat ja tulevaisuuden erikoiskauppa : ERIKA 2020 -hankkeen loppuraportti
2013
Consumer Emotions and E-commerce: A Literature Review
2017
The purpose of this paper is to take a look at the current state of the research related to consumer emotions in the context of electronic commerce (e-commerce). As the popularity of online shopping is constantly growing, the author performed an integrative literature review of 66 journal articles on e-emotions (consumer emotions visible in an online environment) and classified the articles into four groups. According to the analysis of the groups, consumer emotions are present at various points of the e-commerce relationship from pre-purchase intentions to postconsumption behavior. Based on this literature review, directions for future research in e-emotions are also introduced. peerReview…
The Role of Reputation on Trust and Loyalty : A Cross-Cultural Analysis of Tablet E-Tailing
2018
The purpose of this article is to empirically examine the role of online retailer's website reputation on tablet commerce and to compare the trust arbitration between reputation and loyalty in two cultures - Finland and Nigeria. Data was collected from Finland and Nigeria, using purposive and snowball sampling methods. This article uses Structural Equation Modelling and mediation analysis. The results reveal that the reputation of online retailer's website is not a direct determinant of loyalty for online shopping while trust colligates with ease of use. The effect of an online retailer's website reputation is stronger in Nigeria than in Finland and trust is a strong predictor of ease of us…
Myyjään kohdistuva luottamus verkkohuutokaupoissa : luottamuksen vaikutukset ostokäyttäytymiseen Huuto.net -palvelussa
2009
Contemporary Issues in Digital Marketing
2022
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how they can enhance User Experience • How ‘digital’ is changing servicescapes • Issues surrounding ethics and privacy • Current and future issues surrounding Social Media • Key considerations for the future of Digital Marketing • Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketin…