Search results for "warehouse"
showing 10 items of 362 documents
A happiness degree predictor using the conceptual data structure for deep learning architectures
2017
Abstract Background and Objective: Happiness is a universal fundamental human goal. Since the emergence of Positive Psychology, a major focus in psychological research has been to study the role of certain factors in the prediction of happiness. The conventional methodologies are based on linear relationships, such as the commonly used Multivariate Linear Regression (MLR), which may suffer from the lack of representative capacity to the varied psychological features. Using Deep Neural Networks (DNN), we define a Happiness Degree Predictor (H-DP) based on the answers to five psychometric standardized questionnaires. Methods: A Data-Structure driven architecture for DNNs (D-SDNN) is proposed …
Intra-party heterogeneity in policy preferences and its effect on issue salience: Developing and applying a measure based on elite survey data
2017
Quantitative research on party politics often has to assume that parties are unitary actors with homogeneous policy preferences simply because intra-party heterogeneity is difficult to measure. This article proposes a measure of preference heterogeneity based on surveys of party elites. We draw on Comparative Candidates Survey (CCS) data from 28 elections in 21 developed democracies to quantify intra-party heterogeneity and validate this measure. The usefulness of the measure is demonstrated by studying the effects of intra-party heterogeneity on issue salience. We find support for the hypothesis that heterogeneity regarding a policy issue tends to be negatively associated with the emphasi…
Influence of Advertising on Brand Personality in The Airline Sector: The Case of Spain
2013
This article outlines the findings of a study employing a partial least squares (PLS) structural equation methodology to explore the relationship among advertising and brand personality (BP) dimension of a validated Aaker's model (1997) in the airline business. BP refers to the emotional side of brand image. It is created by all experiences of consumers with a brand. The model was validated using confirmatory factor analysis and the effect of advertising on BP has been tested using PLS. The findings suggest that advertising influences the formation of BP only in the sophistication dimension. These results invite managers in the airline companies sector to develop communication strategies to…
Identifying Drivers of Destination Attractiveness in a Competitive Environment: A Comparison of Approaches
2016
Abstract This study applies a demand-side analysis framework to assess drivers of destination attractiveness in consideration of competitor destinations. The framework, consisting of a relevance–determinance analysis (RDA) and a competitive-performance analysis (CPA), is further benchmarked against competing variants of importance–performance analysis (IPA). As this study reveals, the RDA+CPA framework significantly outperforms the IPA approaches with regard to the level of detail and validity of recommended managerial action. In particular, this study reveals that the original IPA framework of recommendations is not compatible for use with attributes that are characterized by large discrep…
Message-driven factors influencing opening and forwarding of mobile advertising messages
2015
This work aims to analyse the influence of message-driven factors -informativeness, ubiquity, frequency and personalization- on consumer attitude and behaviour -opening and forwarding- towards mobile advertising messages. A theoretical model was developed and empirically tested using a sample of 355 Spanish teenager mobile users. Findings show that frequency is the dimension accounting the most -and significantly- of the four message-driven factors analysed on attitude toward mobile advertising. Attitude has a significant effect on acceptance of mobile advertising messages. Message-driven factors – in a direct way and indirectly through attitude toward mobile - lead to consumer opening and …
Ein Präferenzmodell zur Erfassung des Markenwechselverhaltens
2000
Existing models view variety seeking as the result of either differences in the level of attribute satiation across attributes (across attributes variety seeking models) or variations in the level of one attribute (within attribute variety seeking models). The model presented in this paper connects the two approaches for explaining variety seeking. The resulting pattern of consumption is represented as an oscillation about a consumer’s ideal point on the dimension and as an interaction between the perceived levels of two attributes. An empirical study that illustrates the explanatory power of the model developed is reported.
Dimensions of cosmopolitanism and their influence on political consumption: an analysis focused on Spanish consumers
2013
The purpose of this study was to confirm the hypothesis that political consumption ‐ a form of consumerism whose importance has increased during the past few years ‐ can be considered a form of critical action, and that cosmopolitanism contributes to its development. The main objective was, first, to analyse an unexplored dimension of political consumption and, second, to obtain a measurement proposal for what some authors have called ordinary cosmopolitanism. The study, based on a survey, was divided into three sections. The first section offers a theoretical introduction to the study proposal. The second describes the hypothesis and the data analysis strategy, and proposes an operationali…
Individualism, collectivism and reward crowdfunding contribution intention and behavior
2021
Abstract The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions a…
Market orientation, trust and satisfaction in dyadic relationships:a manufacturer‐retailer analysis
2003
This paper studies the relationships between the manufacturer's market orientation behaviours and the distributor's trust in the relationship and satisfaction with it. It also analyses the effect of the distributor's trust on his/her satisfaction. Following a review of the literature, three alternative models of relationships between trust and satisfaction are compared. For this purpose the article presents the results of a study of the Spanish ceramic industry. These establish that the effect of the manufacturer's market orientation on the distributor's trust and on its satisfaction with the relationship is different depending on which dimension is considered. The model that best fits the …
Market orientation and industrial salesforce: diverse measure instruments
2003
This paper supports the need for a market‐oriented industrial salesforce. So, in the first part, a definition of industrial salesforce market orientation is proposed, distinguishing between a philosophical approach and a behavioural approach. In the second part, an empirical research is carried out to propose and analyse diverse instruments to measure market orientation in an industrial salesforce context. Unidimensionality, reliability and validity are studied. The aim is to offer some guidelines to sales managers in order to implement market orientation at salesforce level.