Search results for "willingness"
showing 10 items of 128 documents
L'impact de l'information sur le résultat d'une vente aux enchères expérimentale de vin
2005
This paper reports the results of an experimental wine auction. Participants of the experiment were randomly assigned to three rooms. In each room four wines had to be evaluated, but the level of information to which participants had access differed across rooms. After the evaluations, the wines were sold sequentially, by four separate Vickrey auctions with secret reservation prices. We fi nd that certain socio-economic characteristics such as gender, income and consumption habits, have a signifi cant impact on the willingness to pay for wine, while others such as age and nationality, do not. We also fi nd that once individuals have read the label characteristics and extracts from wine guid…
Monumental trees and their existence value: the case study of an Italian natural park
2015
The paper deals with the evaluation of the existence value of monumental trees in a protected area. Financial resources to be destined for protection interventions have been decreasing more and more, with a high risk of losing this natural heritage. A Contingent Valuation Method (CVM) survey was carried out among the Madonie Park (Sicily, Italy) resident households to evaluate the existence value of monumental trees of the nature trail named "Piano Sempria-Piano Pomo", represented by a population of "Giant hollies" and by 7 other individual trees. These are the main results of the CVM survey: the overall response rate was 40%, individual average WTPs ( Willingness To Pay ) were €12.37 for t…
Emotions in segmentation
2004
Abstract This paper presents an empirical study into tourist segmentation based on consumption emotions evoked by the enjoyment of leisure and tourism services. The research was conducted with 400 tourists visiting attractions. Taking as a basis the bidimensional approach to emotions—pleasure and arousal dimensions—the results provide support for the suitability of emotions as a segmentation variable. Those experiencing greater pleasure and arousal showed an increased level of satisfaction as well as more favorable behavioral intentions, meaning loyalty and willingness to pay more. Among the recommendations directed towards service organizations is the incorporation of affective variables i…
Identifying the Luxury Sustainability Paradox: Three Steps Toward a Solution
2017
In this chapter, we argue about a paradox of sustainability in the context of luxury goods and brands: Intuitively, luxury brands should be more sustainable versus normal brands, since consumer’s willingness to pay is high which should allow for highest standards in quality, including sustainability. However, many of the most expensive luxury products appear to exhibit limited sustainability. Examples include sports cars that typically are gas guzzlers, yachts that often carry only a few people but require a high amount of resources to be operated, or fur products that require animals to give their lives for. For example, the Hermes Birkin bag recently received a lot of negative media due t…
Positive Predictive Value of Extraversion in Diagnosing L2 WTC
2021
Willingness to communicate in a foreign/second language (L2 WTC) is now considered an influential variable underlying the second and foreign language learning processes. It is also perceived in terms of a fundamental goal of second language education, because its higher levels result in a greater desire to practise oral communication, bringing about successful language learning. According to the pyramid model of L2 WTC, it is rooted in personality which produces both distal and enduring influences on a student’s verbal behaviour. It can thus be expected that extraversion, a personality dimension identified with energy and enthusiasm and characterised by sensitivity to reward and sociability…
Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology
2021
This study conducted an in-depth analysis of the factors affecting consumers’ intention to purchase and willingness to pay more for an electric vehicle (EV) in the developing-country context, extending the theory of planned behavior with two new variables: environmental concern and willingness to pay (WTP) a premium. Survey data were collected from 358 responses and were analyzed using partial least squares structural equation modeling. Multi-group analysis was conducted, and the moderating role of gender was examined. The findings showed the significant effects of the theory-of-planned-behavior variables and environmental concern on EV technology purchase intention. The present study provi…
Reinforcing willingness to buy and to pay due to consumer affinity towards a foreign country
2014
International audience; In a tense economic environment where consumers are encouraged to favor local rather than imported products, multinational companies (MNEs) need leverage to enhance their offer regarding local products. This research suggests a consideration of consumer affinity towards a foreign country as a means to reinforce both willingness to buy (WTB) and willingness to pay (WTP). An experiment was conducted with 170 French consumers (non-students). Respondents were asked about their WTB and their WTP for products for which the country of origin varied in a within-subject design based on 1) the level of the respondent's sense of affinity towards the product’s country of origin …
Evaluation of payment for ecosystem services in Mediterraneanforest: An empirical survey
2016
Abstract The relationship between humans and the forest has always been an important element, sometimes characterizing in the history of man himself. During the last years, the socio-economic context is profoundly changed, diversifying economic services provided by the forest. In the past, in fact, the primary function of the forest was the firewood production, while nowadays it grants several socio-economic benefits such as climate change mitigation, soil protection, protection and conservation of biodiversity, landscaping and recreational value. So, in recent decades a new type of socio-economic interest was developed in order to create a market of goods and services for the forests, call…
Environmental damage evaluation in a willingness-to-accept scenario: A latent-class approach based on familiarity
2015
In this paper we report on the results of the application of a latent class model that was designed to identify and characterize unobserved preference heterogeneity in the context of a willingness-to-accept (WTA) framework involving negative environmental externalities stemming from the expansion of the Port of Valencia. We investigated the hypothesis that respondents with greater familiarity with the targeted good and any related environmental damage would demand more compensation; that is, they would have a significantly higher WTA. Based on respondents' familiarity with the Port of Valencia and their pre-existing knowledge about the negative consequences of its potential expansion three …
Economic reasoning and creative industries progress
2017
ABSTRACTThis article offers a theoretical discussion on how major neoclassical economic theory assumptions blur the understanding of creative industries. By distinguishing between creative-rational and creative-intuitive industries, with different compositions of commercial and cultural attributes, we particularly show how the latter sector has characteristics and dynamics that are incompatible with a theory based on preference rationality, profit maximisation and equal access to information among actors. When customer utility is composed of economic, as well as aesthetic, spiritual, social, historical, symbolic and authenticity values, then all these will affect customers' willingness to p…