Search results for "wine"

Italian wines in the new world wine consumers countries: the case of the Russian market

2015

Over the last few decades, the wine market has been affected by a deep structural transformation due to globalization and mounting international competition. In particular, the wine demand has registered a geographical change with a fall in the traditional markets and an increase in the new markets among which Russia and China. Russia is one of the largest markets for wine on the planet, therefore, know what quality attributes are appreciated by Russian consumers is relevant in order to define effective business and marketing strategies. An hedonic price model has been used in this work in order to estimate implicit price for the main objective attributes of Italian wine sales in the Russia…

THE SICILIAN VINEYARD/WINE MAKING CULTURE IN THE INTERNATIONAL CONTEXT CAUGHT BETWEEN THE MARKET CRISIS AND THE NEW COMPETITIVE BUSINESS SCENERY.

2010

The world wine market was subject, in the last few years, to deep changes that have affected the production, consumption and trade flows as a result of both the new CMO wine reform and the entry of new producing countries in EU as well as of the processes of liberalization of international trade. The market liberalisation and the increasing globalisation, widened the opportunities for placing wine as a product in new markets, unreachable until a few years ago: China, India, the Far East, and large areas of Central and South America, are not to be considered only as new competitors in various manufacturing sectors, but could provide important new market opportunities for wine companies and n…

Wine labelling and choices of consumers

2011

Study of growth opportunities for Sicilian sparkling wine market by a Simple Correspondence Analysis and a Focus Group

2010

Sicilian territory vocation to the production of wines is a prerequisite needed to ensure a large variety of high quality products, very appreciated by national and international markets. Indeed, Sicily produces sparkling wines since the past century and now there are 21 Sicilian wineries that produce high quality sparkling wines. Currently, Sicilian sparkling wines are sold in the local market, however, customer penetration is still low due to a lack of communication and advertising. This paper is divided in two parts and aims to investigate through an experimental survey, possible growth opportunities for Sicilian sparkling wines market. In the rst part we applied the Simple Correspondenc…

Qualification and demand expectations for the revival of the wine production offer

2010

Study by Factor Analysis of motivations for tourists to travel along Sicilian Wine Routes and visiting cellar doors

2008

Sustainability initiatives and experiences in the Sicilian wine industry

2016

The Italian wine sector shows an increasing interest towards sustainability issues. As a result, a wide number of programs and initiatives concerning environmental, social and economic sustainability has been developed in recent years. The aim of this manuscript is to describe the adaptation of the Sicilian wine sector to the new scenario of sustainable productions. To this purpose a direct survey of 5 Sicilian wineries involved in two different sustainability programs, SOStain and Magis, was carried out. The findings of the study reveal that the sustainability path undertaken by the wineries analyzed has led to management awareness that company activities can ensure social and human benefi…

Wine label design as a strategic tool to attract consumers. A marketing study to know wine product positioning

2011

Wine and quality. A cluster anlysis to assess certain representative aspects relating to the quality

2009

This research, in which the technique of Cluster Analysis is used, will provide information on how wine producers can evaluate certain characteristics (variables) of their product more widely associated as indicative of quality. The analysis identified homogeneous groups containing within them other, related variables, which can be considered similar. Those attributes which are by themselves most representative of the product's quality are also highlighted. Finally, the cluster analysis made it possible to comment on the behaviour of producers, and looking at how they seek to meet market expectations based on their knowledge of customer's habits in the buying and consuming of wine.

Women of wine in Sicily: analysis of their role, motivation and work

2012

Recent surveys on female employment show that, in Italy, the number of Women Entrepreneurs has constantly increased. This work aims to study the "Women of Wine" in Sicily, those entrepreneurs or managers who hold leadership and decision-making roles within the wineries, focusing on age, qualification, type of activity, motivations that led to undertake the task, difficulties encountered, and also on changes made by women in the firm. By calculating the coefficient of contingency we intended to measure the association between some factors of development of women-run wineries in Sicily, namely between professional characteristics of women managers deemed most important for this investigation,…