0000000000005470

AUTHOR

Leonardo Martin Mastrangelo

showing 3 related works from this author

The knowledge spillover effect of crowdfunding

2020

Knowledge exerts a positive indirect effect on the external environment. However, not all innovations are transferred to companies and society to allow such an effect to occur. Given the existence ...

Knowledge managementbusiness.industry05 social sciencesLibrary and Information SciencesIndirect effectManagement Information SystemsKnowledge spilloverManagement of Technology and Innovation0502 economics and business050211 marketingBusinessBusiness and International Management050203 business & managementIndustrial organizationKnowledge Management Research & Practice
researchProduct

Franchise fairs: A relevant signal in franchise choice in social activity

2016

Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into business. Working within the framework of signaling theory, this study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs. The dynamic signaling model deployed to achieve the study's aim draws on panel data methodology. This methodology allows us to analyze franchise chains over the period in which their parent franchises were using sign…

Entrepreneurshipmedia_common.quotation_subjectfranchisingEconomics Econometrics and Finance (miscellaneous)RecessionAccounting0502 economics and businessddc:330Quality (business)GMMFranchiseBusiness and International ManagementMarketingmedia_commonM13Social activityM3105 social sciencesEntrepreneurshipsignalspricefranchise fairsBusiness Management and Accounting (miscellaneous)050211 marketingBusinessGeneral Economics Econometrics and Finance050203 business & managementFinanceSocial Sciences (miscellaneous)Panel dataContemporary Economics
researchProduct

How Social Entrepreneurs can Influence their Employees' Commitment

2017

ABSTRACTSocial entrepreneurship is an outstanding phenomenon that links entrepreneurship, social change, and economic development, which increasingly attracts the attention from scholars and policy makers alike. As in any other new venture, including social enterprises, motivated employees and the effect of their teamwork is considered the best way to deliver superior performance in highly competitive, global business environments. Therefore, employees' performance and their commitment become critical factors in the performance of social entrepreneurship. The aim of this article is to, first, explain how social entrepreneurs reinforce employees' commitment by developing some organizational …

MarketingEntrepreneurshipTeamworkDelegationbusiness.industryQualitative comparative analysismedia_common.quotation_subject05 social sciencesSocial changeSocial entrepreneurshipPublic relations0502 economics and business050211 marketingActive listeningMarketingbusinessSet (psychology)050203 business & managementmedia_commonJournal of Promotion Management
researchProduct