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AUTHOR
Ricard Morant I Marco
El lenguaje afectivo durante la crisis sanitaria de la gripe A
In this article we analyze the effects that, as seen through the written press, the arrival of H1N1 had on certain affective behaviors in society. After the spread of H1N1, health authorities recommended maintaining physical distance in social settings and, among other measures, advised against kissing. At first, this show of affection became a victim of the pandemic, especially in certain activities and rituals. However, once the media impact of swine flu had subsided, kissing recovered its habitual place and frequency, demonstrating that customs which are socially and culturally entrenched are resistant to change.
La metáfora bélica durante la crisis sanitaria de la gripe A
This article aims to illustrate how became a fundamental communicative resource for the mass media when reporting on the H1N1 virus during the swine flu health crisis. This analogy heightened public fear so much so that many individuals demanded that the government acquire certain drugs and vaccines to protect themselves from the virus. This research is based on the information which appeared in three national dailies –El Pais, El Mundo and ABC– over a six-month period, as well as academic publications, documents and articles available in the media and Internet.
El lenguaje de los balcones
El presente artículo analiza los usos comunicativos de los balcones, que, además de cumplir una función estética y ambiental, se han convertido, a lo largo del tiempo, en unos soportes de gran riqueza expresiva, especialmente en el paisaje urbano.In the present article, we analize the communicative uses of balconies. Besides their ambiental and esthetic function, balconies have become incredibly expressive supports over time, especially in cities.